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Articles by David
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Loyalty program audit - do it now to prepare for 2022!
Loyalty program audit - do it now to prepare for 2022!
By David Slavick
Contributions
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What are the common challenges and pitfalls of measuring Loyalty Program metrics and KPIs?
Agree w Bill. On our website we have a guide for this topic. Financial modeling and business case development is a science and an art. Every category is different, but most sectors will see at minimum 3% lift in LTV. Note, there are members, shoppers who you can track based on having to share PII in order to get product or services and then truly anonymous customers.
Activity
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As a leader at your company focused on customer retention and growth, here is a nice "basic" piece from Bloomreach that just hit my in-box. There is…
As a leader at your company focused on customer retention and growth, here is a nice "basic" piece from Bloomreach that just hit my in-box. There is…
Shared by David Slavick
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Just got back from an incredible offsite with my management team! Nothing replaces spending time with your colleagues outside of the day to day. We…
Just got back from an incredible offsite with my management team! Nothing replaces spending time with your colleagues outside of the day to day. We…
Liked by David Slavick
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Proud to share our recent accolades in the G2 Summer 2024 Grid Report. The team at Madison Logic earned 26 badges including Leader or High Performer…
Proud to share our recent accolades in the G2 Summer 2024 Grid Report. The team at Madison Logic earned 26 badges including Leader or High Performer…
Liked by David Slavick
Experience & Education
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Ascendant Loyalty Marketing
View David’s full experience
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Organizations
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American Marketing Association (AMA)
Member Chicago Chapter
- PresentNo matter your level of marketing experience, the AMA offers the tools, training, research and community to help you advance your career. Link: ama.org
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Frequent Traveler Events
Advisor, Co-chair Retail+ Events, Moderator
- Presentwww.loyaltysummitcxm.com
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CRMC
Board Member
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Association of National Advertisers
Guest lecturer to college students in CRM/LOYALTY
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University of Illinois Urbana
Advisor
Charles H. Sandage Symposium
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