Dametra Johnson-Marletti

Steve Jobs✨ One of the things that hurt apple was thinking thinking that a really great idea is 90% of the work. Great Ideas vs. Great Products - Steve Jobs emphasizes that many people have great ideas, but it's the meticulous execution that transforms those ideas into groundbreaking products. #SteveJobs #Innovation #ProductDevelopment #TechInspiration #GreatIdeas #ExecutionMatters

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So true… keep asking the big questions.

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As a branding & comms person, I often code switch to a "commercial marketer" so I can hope to gain a perceived (aka better), more strategic seat around the business table. But watching how attribution and GPTs can sanitize brands into oblivion I'm wearing my Storytelling badge with renewed pride. Storytelling is far from a "soft" skill in the business world; it is the essential, and often, missing piece in marketing strategy. This MIT Sloan School of Management article highlights several key benefits that storytelling delivers such as "sustained winning," solidifying its importance in driving business success: 1️⃣ Enhanced Understanding and Engagement: Storytelling makes complex data more accessible and engaging, helping teams and stakeholders understand and retain information better. This improved comprehension leads to more informed decision-making. 2️⃣ Improved Collaboration and Cohesion: Internal storytelling fosters a sense of connection and shared purpose among team members, building cohesion and inspiring cultural change. This unity is crucial for driving collective efforts towards common goals. 3️⃣ Strategic Impact: Combining data with storytelling enhances the strategic impact of marketing efforts. It allows for creating compelling narratives that resonate with target audiences, driving engagement and loyalty. Better yet, stories are easy to re-tell meaning your brand awareness gets a nice bump. The MIT article underscores that storytelling can be a critical component for achieving sustained performance and success in data-driven teams and beyond. #storytelling #brands https://lnkd.in/gBmK88fJ

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One of the things I have been working on since I joined Qualtrics 3+ years ago is simplifying our packaging and pricing. When I think about product I think about innovations in two different places - innovation in the tech, and innovation in the packaging and pricing. Qualtrics new pricing model is as innovative and intuitive as our tech. With AI at the heart of each of our new suites, this packaging is designed to help organizations understand, plan for, and expand their XM programs like never before. Simplicity and flexibility lead the way: purchase the appropriate suite, get full access to our powerful product capabilities, and leverage exclusive AI experiences directly in the platform. You can see why customers are already loving these new suites! Learn more here:

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ADOBE PREDICTS $14 BILLION IN PRIME DAY SALES - Adobe forecasts Prime Day sales to reach $14 billion, up 10.5% YoY, driven by discounts up to 22%. - Day 1 expected to hit $7.1 billion, making it the biggest mobile shopping day of the year. - Strong back-to-school spending anticipated, with early July sales up 80% compared to June. - Buy Now Pay Later services projected to drive over $1 billion in sales during Prime Day. - E-commerce spending has surpassed $500 billion in 2024, growing 7.4% YoY. 📖 Article by adobe: https://lnkd.in/gWdYFUE6 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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How often do you rely on incomplete data or your gut instinct to make decisions? How often does your team struggle with the same issue? When your business does not have access to good data, you may encounter various problems that can negatively impact operations and decision-making processes. Without reliable data, it becomes difficult to make informed decisions regarding resource allocation and workforce planning. Workforce analytics software can help you identify areas for improvement, optimise your workforce, and make better-informed decisions about your talent strategy. My blog covers four areas where analytics improves decision-making ... https://buff.ly/443GFC4 #WorkforceAnalytics #WorkforceManagement #Tambla

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💀 The "Change or Die" Framework 💀 Change is daunting, but it's essential for organizational growth. A framework I often use comes from Alan Deutschman's book "Change or Die" Here's a breakdown of the three critical keys 🔑 :: Relate -> Repeat -> Reframe :: 🔗 Relate: Benchmark against companies that have successfully made similar changes. This system inspires motivation and hope, making it easier to believe that change is possible. 🔄 Repeat: Implement and reinforce new practices and processes consistently until they become second nature. Start with the smallest possible group/team and expand into the wider company as that group becomes a source others can 🔗Relate to. Repetition is vital for embedding new competencies. Overcoming initial resistance is challenging, but persistence leads to transformation. 🧠 Reframe: Reframing involves adopting new perspectives that support desired organizational shifts. This mental shift is crucial for sustaining long-term change and overcoming barriers. This is my go-to framework when working on a project that will only succeed if there is broad internal buy-in, and that buy-in requires change across teams to accomplish the goal. 🤝 #ChangeOrDie #Leadership #OrganizationalGrowth #Transformation #ContinuousImprovement https://a.co/d/eZoQDez

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I have to talk more about the Walmart Roblox physical marketplace powered by Sawhorse Productions Nic Hill As you know since 2009 I have being in the space of immersive technologies, and the promise of connected products was out there since then. But enabling the right infrastructure is never easy - specially thinking of mass adoption. Innovation becomes utility when it solves a problem for many, and it is adopted by a multitude with the minimum friction possible. Walmart Discovered phygital marketplace is a bespoke use case where a powerful retail giant take the lead in using games to empower communities, and eventually create a path for physical products consumption. It is straight forward experience, part of the world of Gen-alphas on Roblox. Some personal take aways from this launch: • games are major tool for comms with next gen • bring your product inside a tool your customers like •leverage your community power •expand e-commerce behind the scrolling 2D standards •make it fun! Well done to all involved and once again, special kudos to Justin Breton 🌸

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𝐀 𝐧𝐞𝐰 𝐚𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞... Two years ago, I embarked on a new chapter in my career as Vice President for Business Strategy and Operations at Adobe. After an amazing learning experience, I’ve decide to leave Adobe. In this role, I gained invaluable insights and hands on experience on how to run a successful large scale business ($15B in ARR, billion in MAU, 10K employees). I also got to contribute to beloved flagship brands such as Photoshop and Acrobat, and help grow new ones such as Express and GenAI Firefly. My responsibilities spanned strategic planning, operational excellence, and spearheading business growth. As part of that, I’m proud of what I achieved together with many amazing folks. From driving OKR adoption, to re-architecting the operating model, the crazy ride of leading the Figma acquisition diligence, creating a Metrics that Matter program, making Strat Planning more agile and connected and many more. Lastly, I want to thank the leadership team at Adobe for giving me such a wonderful opportunity, and my team and cross-functional partners for your dedication and partnership. I learned so much from you and enjoyed our time together. Thank you for the support and the learnings from this chapter. I look forward to what the future holds for you all. As I step into my next career phase, I’m excited to share more about my new adventure: ➡ 𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐚 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐎𝐎 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: Focused on helping startups / mid-sized companies with their business strategy, operations scaling, and investment & portfolio growth. ➡ 𝐄𝐱𝐩𝐚𝐧𝐝 𝐦𝐲 𝐂𝐚𝐫𝐞𝐞𝐫 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: Offering my expertise and network through coaching Business and Ops professionals in tech. Here’s to new beginnings! -Alfredog

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Great Place To Work® and Fortune magazine have honored Five9 as one of this year's Best Workplaces in the Bay Area. 🌟 This is Five9's second time being named to this prestigious list, coming in at No. 17. Earning a spot means that Five9 has surpassed rigorous benchmarks, establishing itself as one of the best workplaces among companies headquartered in the San Francisco Bay region. Learn more: #Five9 #BestPlacesToWork #CustomerExperience

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What a treat to chat with visionary Ben Kaplan about all things AI! Ben and I chatted on a summertime Friday. He was in beautiful Lake Tahoe with family. I packing for a vacation with mine. It gave us a chance to slow down. Our minds were laying atop life's many rich complexities: Family, Business, AI, Relentless Change. We all need to be having these thoughtful conversations with teammates, friends and family. These aren't podcast Blah-Blah words...They're connecting into this shared journey we're all on in the face of massive innovation and change. These are conversations we all need to be having. Truth #1: If you're only talking about pipeline and KPIs - You're being left behind. Truth #2: You don't have to have all the answers. But you have to be asking the questions. I'm at the bleeding edge of Change these days. Why? Because AI is changing the Customer Support and CX faster than any other area. 💰 Why is it changing CX faster than anywhere else? 1. Because OPEX savings are so extreme. 2. Because CX is such a laggard industry. 3. Because nearly everything in CX is structural (and therefore optimizable). 4. And because...because...because customers demand more. (Our 2024 tagline is "Where Customers Rule"). It's a cauldron of bubbling change. ⏰ So what? Why do we care? - As I type, +10M agents worldwide are managing your customer-support inquiries. Hope they get it right! 🙀 - AI is reducing that +10M headcount massively. We probably lost some good offshore agents between this bullet and the one above. I can't believe people still pretend otherwise. 🤥 - Those agents remain will be do significantly more creative/complex tasks. - Software and SaaS businesses like Interactions LLC will either embrace the new paradigm or die. Sink or swim, darling. 🥇 🥇 🥇 So how do you swim? - When the robots take over, there's 1 way to succeed: - Own the damn robots. The Cambrian Explosion is here.

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🛫 Just returned from NYC after attending an incredible Goldman Sachs event that brought together CMOs across 30+ portfolio companies. These are best events for learning and networking.  Great venue, speakers, attendees and content.  The event was framed around what makes a strategic CMO from the perspective of the Board, #CEO, #GTM Leaders and Employees.  Some new themes and familiar ones with new wrinkles.  Literally had dozens of worthy topics but tried to extract the key themes here. 📈 Revenue Marketing. Growth Marketing. Intense focus on driving growth. Marketing is a profit center (vs. a cost center) so this mindset is healthy. Discussed tactics - and pitfalls to avoid for delivering growth to earn credibility with the Board and CEO. And the new wrinkle here is the impact of #2….. 🚄 Driving the Go-To-Market Flywheel across Product, Sales, Marketing and CSS.  IMO, this reflects changes in the drivers of growth.  It’s not just Net New.  Its Net Revenue Retention (NRR), Product-Led Growth (PLG) and delivering a great customer experience for retention and upsell. 🗣 Voice of the Customer at Scale. No more focus groups of one. Marketing is the only department to understand customer needs through data, essential for shaping effective go-to-market strategies and product development. I have specific examples to share how we used search data and website visitor data to identify real customer needs. RevOps.  Topic kept coming up.  What is the role of RevOps? Where should RevOps sit? The CEO was a popular answer to ensure neutrality and drive company-wide alignment. Mallory Lee 📺 Video and Company Vision. This one is a bit random. Lots of separate discussion about using video to articulate the CEO’s vision to employees and the markets.  Delivering great EX is another responsibility of the CMO. And that starts with communications. Video is the means to communicate that vision to align employees and the business.  IMO video is one of the most underutilized mediums in B2B right now. Especially given its role in shaping the employee experience. #marketing, #CMO, #growth Ursula Ayrout Paul Albright

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As I reflect on my 23-year journey within Microsoft, I am filled with gratitude and excitement. It’s hard to believe how time has flown by, but the memories and experiences will forever be etched in my heart. As I embark on a new adventure today, I’ve had the privilege of learning from some of the brightest minds in the industry. Each of you has left an indelible mark on my professional growth, and for that, I am truly thankful.   Mentors: You’ve patiently guided me through complex projects, shared your wisdom, and encouraged me to think beyond the obvious. Your mentorship has been invaluable. Collaborators: Our brainstorming sessions and spirited debates have shaped my approach to problem-solving. Together, we’ve achieved remarkable feats. Teammates: The camaraderie we’ve shared—whether celebrating victories or supporting each other during tough times—has made this journey memorable. Your resilience and dedication inspire me. Leadership: True leadership transcends mere titles. It’s not about being the leader or having authority—it’s about inspiring, guiding, and uplifting others. A leader empowers their team, encourages collaboration, and fosters an environment where everyone can thrive. Whether it’s steering a project toward success or championing a noble cause, effective leadership lies in the ability to ignite passion, build trust, and cultivate growth.   As I step into this new chapter, I carry with me the knowledge, friendships, and memories forged over these two decades. I am delighted for what lies ahead where I plan to apply all that I’ve learnt and truly create something remarkable. Thank you for being part of my journey thus far, and who knows? Perhaps our paths will cross again.

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One of my colleagues flagged this video of Jeff Bezos banning PowerPoints from Amazon. Instead, a participant prepares a 6 page memo (with actual verbs and complete sentences) that all executives have to read at the meeting. As long as it's not free same delivery on that doc, it's certainly one approach to the #nopowerpoint trend. What are your thoughts? #powerpoint #communications https://lnkd.in/eHJkKCk2

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Sometimes we can lock ourselves in a bad place without realizing it. That's the result of a negative, cyclical mindset. Try and reframe when it seems like the world is out to get you. Usually, you'll find it's a reflection of a projection and rethinking unlocks endless opportunties for change and improvement. #Leadership #Mindset

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This is a great case study on why mentoring matters — and how to create a mentoring program that’s meaningful and yields results. There’s great insights here on elements that are often overlooked. For instance, mentoring NEEDS to be personal. Packaged mentorship is not tolerated by employees — and for good reason. People want concrete, hands-on feedback from a senior professional who takes a personal interest in their career. #mentoring #professionaldevelopment #companyculture

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I've been obsessed with learning about Sam Walton and Wal-Mart over the years. Being in B2B, I think it's important to understand businesses - how they function, the business models behind them, the teams that make them hum, etc. The other month, after learning more about Sam (and listening to an awesome podcast from Acquired)", I started to wonder if the technology and data we had today was available then....what would Sam have used? I'm sure I only talked about the tip of the iceberg here... What else did I miss? What do you think? #CXTech #CXDataInsights https://lnkd.in/g66Nrbmp

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