Crystal Stanford

I led the digital fundraising efforts for Special Olympics International at this small, excellent agency that specialized in thoughtful strategy and multi-touch campaigns. I was chiefly a strategist, but also the day-to-day client contact and project manager, ensuring that large projects were running on time and on budget.

I implemented and managed campaigns across social, search, and display, and was responsible for six-figure media spends, including the ramp up for Special Olympics'… Show more

I led the digital fundraising efforts for Special Olympics International at this small, excellent agency that specialized in thoughtful strategy and multi-touch campaigns. I was chiefly a strategist, but also the day-to-day client contact and project manager, ensuring that large projects were running on time and on budget.

I implemented and managed campaigns across social, search, and display, and was responsible for six-figure media spends, including the ramp up for Special Olympics' 50th Anniversary. I also provided support on digital fundraising efforts for The Wilderness Society, which included orchestrating the turnaround of their Google Grants account into a well-optimized, high-functioning traffic machine.

Clients: Special Olympics International, The Wilderness Society Show less

I engaged supporters and raised money for Democrats and progressive causes via search + social.

Clients: U.S. Senator Kamala Harris (CA), Beto O'Rourke For Senate (TX), U.S. Congressman Adam Schiff (CA), Working Families Party, U.S. Congresswoman Pramila Jayapal (WA), Center For Reproductive Rights

I managed paid search and social campaigns at this creative agency in Portland, OR. I was also their digital reporting expert. Most of my clients were outdoor or CPG brands that fit in well on social platforms such as Facebook, Instagram, and Pinterest, but also thrived on search. Here I gained experience setting up, launching, and optimizing e-commerce feeds for Google Shopping and Facebook Canvas. I was also a trusted resource for informing strategy planning and new business pitches with deep… Show more

I managed paid search and social campaigns at this creative agency in Portland, OR. I was also their digital reporting expert. Most of my clients were outdoor or CPG brands that fit in well on social platforms such as Facebook, Instagram, and Pinterest, but also thrived on search. Here I gained experience setting up, launching, and optimizing e-commerce feeds for Google Shopping and Facebook Canvas. I was also a trusted resource for informing strategy planning and new business pitches with deep knowledge of platform use, tactics, available audience targeting, and historical performance.

Clients: Pacific Foods, Stanley-PMI, Anchor Brewing, Granite Gear, Cycle Oregon, Umpqua Bank, Oscilloscope Laboratories Show less

As readers shifted more and more of their media consumption to digital formats, my job as the RG's first Digital Sales Specialist was to grow digital revenue and encourage the adoption of digital products (incl. display, search, behavioral targeting). I was instrumental in doubling the number of active advertisers year over year (Feb. '13) on registerguard.com, the area's largest news website, with over 600K unique visitors/month.

I functioned as advertising's go-to digital person, and… Show more

As readers shifted more and more of their media consumption to digital formats, my job as the RG's first Digital Sales Specialist was to grow digital revenue and encourage the adoption of digital products (incl. display, search, behavioral targeting). I was instrumental in doubling the number of active advertisers year over year (Feb. '13) on registerguard.com, the area's largest news website, with over 600K unique visitors/month.

I functioned as advertising's go-to digital person, and worked collaboratively with print reps in an effort to warm small business owners up to new (digital) ways of connecting with their audiences.

I also negotiated buys with agencies for local and national brands, ensuring campaigns ran smoothly by monitoring pacing and delivery, producing analytics reports, and advising strategy and adjustments based on performance. Show less

Recruited and organized local volunteers. Assisted in planning and managing phonebanks and canvasses. Assisted in conducting and compiling data for public opinion surveys. Learned some of the inner workings of a statewide political campaign.