Crystal Foote

Atlanta Metropolitan Area Contact Info
1K followers 500+ connections

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  • Contact Crystal for services

    Advertising, Digital Marketing, and Mobile Marketing

About

I am an award-winning marketing professional and entrepreneur with a career spanning…

Activity

Experience & Education

  • Digital Culture Group, LLC

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Volunteer Experience

Publications

Projects

  • Multicultural Marketing Maturity Framework: Reaching Diverse Audiences

    -

    This blog post outlines the Campaign Maturity Model KORTX uses to help diagnose a marketing strategy or program. This framework pinpoints where tactics can be improved and expanded upon.

    Creating a well-rounded marketing campaign geared toward a Multicultural audience isn’t that much different than marketing authentically. Still, there is a critical nuance to follow. We’ve all seen marketing attempts to be inclusive that miss the mark entirely. This model helps provide context and…

    This blog post outlines the Campaign Maturity Model KORTX uses to help diagnose a marketing strategy or program. This framework pinpoints where tactics can be improved and expanded upon.

    Creating a well-rounded marketing campaign geared toward a Multicultural audience isn’t that much different than marketing authentically. Still, there is a critical nuance to follow. We’ve all seen marketing attempts to be inclusive that miss the mark entirely. This model helps provide context and guidance on creating an authentic campaign.

    See project

Honors & Awards

  • AdExchanger and AdMonsters 2024 Top Women in Media and Ad Tech Honoree - Entrepreneur Honoree

    AdExchanger and AdMonsters

    ENTREPRENEURS Honoree: Women who’ve launched or rebuilt brands or companies and continue to work tirelessly towards their success.

  • HONORED AS GOLD STEVIE® AWARD WINNER IN 2024 AMERICAN BUSINESS AWARDS

    American Business Awards

    Digital Culture Group Wins Gold Stevie Award for Startup of the Year - Business Services Industries.

  • 2023 Women of Influence Awards Finalist

    SUCCESS Magazine

    The 2023 Women of Influence award finalists were selected for their remarkable achievements, innovation, and impact on their communities and industries—and the personal and professional lives of others. These finalists are shaping our future and making significant contributions to the world. They are the Voices of Today, Visionaries of Tomorrow.

  • 2022 Juror for ANA Multicultural Excellence Awards

    Association of National Advertisers (ANA)

    Since 2001, the ANA Multicultural Excellence Awards offer the ultimate opportunity to showcase work that makes a difference and celebrate the teams that are raising the bar for our industry.

    With the multicultural population in the U.S. rapidly growing, it is crucial for brands to be culturally relevant to all consumers - regardless of gender, race, ethnicity, sexual or gender identity, or ability. Multicultural Excellence Award winners showcase insight and learning from the brands…

    Since 2001, the ANA Multicultural Excellence Awards offer the ultimate opportunity to showcase work that makes a difference and celebrate the teams that are raising the bar for our industry.

    With the multicultural population in the U.S. rapidly growing, it is crucial for brands to be culturally relevant to all consumers - regardless of gender, race, ethnicity, sexual or gender identity, or ability. Multicultural Excellence Award winners showcase insight and learning from the brands taking the strategic steps to ensure their engagement with multicultural consumer segments is relevant, creative and compelling.

    The ANA Multicultural Excellence Awards program is judged by a select jury of industry leaders to select the entries that represent best-in-class examples of multicultural marketing — work that features powerful cultural insights that ultimately helps brands to effectively connect with diverse consumers.

  • Digiday's 2013 Brand Hackathon Winner

    Digiday

  • Project of the Year Winner

    Moxie Interactive

    2013 Moxie Project of the Year winner for Verizon Wireless "Droid" campaign.

  • IAC Award for Best Fashion Or Beauty Rich Media Online Campaign

    IAC

    IAC Award for Best Fashion Or Beauty Rich Media Online Campaign for Van Cleef & Arpels' Hidden Gems campaign.

Organizations

  • The Entreprenista League

    Member

    - Present

  • The 10th House

    Member

    - Present

  • Color Vision

    Board

    - Present

  • The George Washington University

    Digital Marketing Advisory Council Member

    - Present

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