Coltrane Curtis

Thrilled to see our own Director of Innovation, Savannah Westbrock, featured in LBBonline - Little Black Book's latest on scaling local relevance across the US market! 🥳 Savannah joins forces with fellow thought leaders from Worldwide Partners, Inc. to offer insights into navigating the diverse American landscape for brands. The US may seem like one big market, but there's a goldmine of opportunity when you tap into the unique needs and preferences of different regions. "Like many in spillover cities, I experience the complex interplay between neighboring states' regulations, taxes, and consumer behaviors. This diversity offers brands a chance to authentically connect with varied audiences, but authenticity is key - algorithms won't cut it for long." Check out the full article on LBBOnline to delve into strategies for crafting impactful, locally-relevant marketing campaigns and learn how to win over audiences across the US! #digitaladvertising #localmarketing #USmarket Read the full article here ⬇️ https://lnkd.in/gVVjetPf

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Calling all NYC-based creators, marketers (brand and agency) and builders in the creator economy: Join us on May 21st for an exclusive Content Creation Workshop and Mixer focused on “Leveling Up Your Production" with B&H Photo Video and Whalar! B&H Photo Video will lead our workshop, exploring the art content creation covering essential techniques like: 🤳 Camera angles 💡 Lighting 🎤 Audio Three crucial elements that can elevate your content. After the workshop, you’ll get hands-on with gadgets available for you to test and create content with — plus two big giveaways (deets in RSVP link). Expect food and beverages from some of our favorite NY-based brands, and come hang, collaborate, and learn with other leaders in this space. RSVP below to join us! https://lnkd.in/eCJU8ffZ #creatoreconomy #contentcreation #nyc #newyork #events

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See below what happened in #BloombergTech in SF yesterday! Learn all about the latest in Tech, AI and even Space! Excited for #BloombergTech London that is coming up this October :) Get in touch! #techsummit #BloombergTechsummit #AI #tech

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At the Variety Executive Interview Studio in Cannes, creators and brand leaders discussed hot topics in content creation and global branding 👉 https://lnkd.in/g4uJ_Hqy     Here are some insights you can't miss:   🔑 Focus on Brand, Not Personality – Create compelling content that transcends the creator. 🔑  Data is an Ingredient, Not a Recipe – Use data to inform, but remember, creativity drives success. 🔑  Respect Cultural Nuances – Adapt your brand message while staying true to its core identity. 🔑  Content and Offerings Can Vary – Cater to local preferences while maintaining overall brand strategy. 🔑  Shared Values Lead to Success – Align with brands that resonate with your audience and message.   Creators and brands, this is your time to shine!   How do you plan to leverage these insights to build a winning content and branding strategy? Tell us in the comments!   #CannesLions #ContentMarketing #CreatorEconomy

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Paramount, like the other legacy video companies, is doubling down on their programming. “We’ll be thoughtful with how we deploy capital, with our world-class content being the priority.” Content, you'll remember from the '90s, is ostensibly king. Personally, though, I've never believed that. I'm sort of a McLuhan-ian on the subject. If you know one phrase associated with Marshall McLuhan, it is this: the medium is the message. That inscrutable riddle essentially means that the impact of a new medium is the medium itself-- not the content. Content isn't king. Conduit is king. Channel is king. The medium is the message. And therein lies the rub. In the beginning, broadcast TV was a great business. But not because someone had the brilliant idea of putting Milton Berle in a dress. No, it was because broadcasters had spectrum space-- a finite commodity that, if you owned some, enabled you to put a big stick out in a field and basically print money. It wasn't content that was king. It was spectrum space. Now fast forward to the '70s, and the arrival of cable. A pipe bringing TV directly into the home. This didn't augur well. Except that must-carry and retransmission fees turned distribution into a profit center for broadcasters, not a cost. Suddenly they made money before selling a single ad. Life was good. But now, instead of using spectrum space or fiber to get your shows into my house, you have to use... bandwidth. And this is bad, because you pay for bandwidth.  Distribution has gone from profit center to cost center. And it gets worse. Because once the conduit is bandwidth, there's no scarcity. And now, you're competing with Apple and Amazon and Google. I was on a panel maybe 18 months ago with Julian Zilberbrand, then at Paramount. He lamented, "How do we compete with these companies? They're ten times our size." After, I said to him, "I'm never, ever going to cancel Prime. You wanna know why?" Free shipping. How does a company like Paramount compete with free shipping? As distribution has shifted from spectrum to fiber to bandwidth, the economics of TV have fundamentally changed. To retain cord-cutting viewers, programmers must migrate them to streaming. But every cord-cutting streamer is a less profitable viewer. Quality content is obviously important. But it's not a viable business model for broadcasters, because you pay for content, and the tech companies have way more money. I learned this lesson a while ago: if you’re competing on assets you have to write checks for, make sure you can write the biggest checks. America's traditional video companies were built on spectrum space. But that asset is gone. So now, they need to find a new way to establish sustainable, profitable differentiation. “Having the best shows” is not going to be a winning strategy. So what is? I’m not entirely sure. But it’s going to involve deconstructing some very big, beloved companies, and reassembling the pieces in new ways.

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"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp

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IFYKYK Part 3. This is how we harness chaos for brands and agencies. And it’s why we are the #1 multiscreen video provider in our markets. Spectrum Reach #builtforwhatsnowandwhatsnext

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I had a fab time at the AdTech Economic Forum as we brought together some of the best minds from advertising and finance to share valuable insights and best practices. Big shout out to Michael Farmer and Sabrina Traskos for chatting it up with me on stage about the economics of creative. As we discussed, the creative renaissance really is about creative intelligence and data that is driven by more robust, AI-empowered media planning. I also want to put the spotlight on some of the other leaders at yesterday’s event! Sir Martin Sorrell, Founder & Executive Chairman of S4 Capital Group, shared that personalization at scale is one of the biggest opportunities for generative AI when it comes to creative. Brian Wieser, CFA, Principal at Madison and Wall, expressed that the minority of brands that are proactive about investing in better creative will actually find greater success during economic uncertainty. Finally, Rishad Tobaccowala put it best: “It’s not about the pipes, it’s about the poetry!” How brilliant! All this is to say, we need to get the right, personalized creative in front of the right audience at the right time to drive the right outcome. And please let’s reduce the waste!! #AdTechEconomicForum #Advertising #XRExtremeReach #AI #MediaPlanning #GenAI XR Extreme Reach

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✅🖥️ WSJ (4/25): “Interest is high in the league’s next round of packages, which kick in after the 2024-2025 season. Disney, which pays around $1.6B a year for TV rights, and Warner, which pays about $1.2B a year, are in discussions to pay substantial increases under a new pact while airing fewer games than they do now, say people familiar with the conversations. The robust pricing expected in the deals shows how valuable live sports are to traditional media companies at a time when cord-cutting is shrinking overall TV viewership. Many households maintain cable subscriptions because it is the only way to watch their favorite teams’ games. Under their current deals, Disney and Warner carry roughly 165 games combined. Games taken from those incumbents would help the NBA create a new package for a streaming player with nationally televised regular-season games and some playoff contests. The league also could draw on a catalog of locally aired games. Amazon’s Prime Video, which airs NFL games, has been aggressive in pursuing the streaming package and is viewed by league and media executives as the front-runner. YouTube is also in the mix, those executives say. The streaming package would give a tech giant the right to show games in markets around the world.” ⬇️🏀 #livesports #streamingtv #ctvadvertising https://lnkd.in/eYK3qmFY

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✅🖥️ Variety (5/8): “The companies announced a new streaming bundle comprising Disney+, Hulu and Max will be available this summer in the U.S. There’s no pricing info or specific launch date at this point. Disney and WBD said the bundle will be available for purchase on any of the three streaming platforms’ websites and offered as both an ad-supported and ad-free plan. As streaming has fueled the steady erosion of the pay-TV industry, the moves by otherwise competing media companies to partner up on streaming bundles looks like an attempt to reconstitute cable TV. But both Disney and Warner Bros. Discovery have touted the benefits of bundles by boosting engagement and lowering churn (i.e., cancelation rates). The perk for consumers is typically a discounted price compared with paying for individual services separately.” ⬇️ #bundle #avod #svod #streamingtv #ctvadvertising #churn https://lnkd.in/e462pV7q

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At Variety’s 2024 Entertainment Marketing Summit, Andrew Wallenstein, president and chief media analyst of Variety Intelligence Platform, sat down with Jana Arbanas, vice chair and Deloitte‘s US Telecom, Media, and Entertainment sector leader, to discuss the background and themes of Deloitte’s annual digital media trends. Five different themes emerging from digital media this year included a crossroads moment for streamers, how social media influencers are driving engagement with TV shows, films, and video games, the lack of women in gaming, the untapped potential of fandom, and the diversification of the American audience. This year was Dhttps://lnkd.in/ekdJYKSm #digitalmouth #digitalmedia #mediatrends

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Today, Douglas Rozen, Rokt's CMO, sat with Ad Age’s John Dioso to discuss the power of relevance, the Paradox of Choice and how they will make this holiday season the hottest ever (over $1 trillion) - ironically as we bask in the heat of Cannes Lions International Festival of Creativity. At Rokt, we see 5 shifts this holiday: 1) Shopping goes seamless with alternative payments 💳 2) Ads get supercharged by AI 🤖 3) Black Friday is now Black Fall 🎃 4) Online shopping goes offsite 📱 5) Giving is the new getting 🎁 Learn more at rokt.com/cannes #CannesLions2024

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A welcome reminder on the limitations of programmatic advertising despite its incredibly widespread use. The lack of transparency regarding where ads are displayed and the quality of placements remains a significant issue. Also, programmatic platforms may not always ensure brand safety, with ads appearing alongside inappropriate or harmful content. On top of that, relying solely on programmatic channels can limit the control advertisers have over ad placements and targeting parameters. And this is before we get to the demise of the 3rd party cookie. Interesting article to read and not surprised Bloomberg switched to a clean, direct-sold model. #DigitalAdvertising #Programmatic #Monetisation #OnlineAdvertising

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Two weeks ago, I was up until 3 am discussing all things TTPD with some friends on a Discord server. From the first album drop to the full anthology two hours later, we spent hours analyzing the lyrics (and who the songs were about) and the evolution of Taylor Swift's brand from her country days to popstar status to a somewhat Indie chick with Folklore. Taylor's brand offers several lessons to brand marketers on how to stand out among the competition Here are 5 lessons that I think are relevant and timeless. #marketing #brandmarketing #customerengagement

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Busy week in the industry ahead of Cannes 🇫🇷 Roku Exchange will provide more signals advertisers want. The line between programmatic and direct buys is getting blurrier. 📺 Go Louqman Parampath! Oracle is shutting down its ads business. If you’re not 100% in the media business, the rapid changes in the privacy world pose too great of a risk. ❌ Seedtag acquires Beachfront! Contextual signals are super important for CTV, not just environments that rely on cookies. 🌐 LiveRamp RampID is now integrated into Nielsen ONE! Comprehensive measurement requires interoperability. 📊 Experian launches an onboarding business. If anyone can shake up the onboarding business its Experian! 💼 Shout out to old colleagues Kimberly Gilberti Adam Kobus ❤️ Albertsons Media Collective TV Launch. Another RMN expands to CTV where higher CPMs and additional inventory are a catapult for growth.  🚀 And this is only a snapshot of the news 🤯

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