Collin Knight

Rev your engines, folks! The F1 Miami Grand Prix returns this weekend, and if there's one thing we PR pros know, it's how to seize a golden opportunity. We like to leverage big events like these to: - Expand our clients’ reach to a wider audience - Tap into the excitement and keep brands relevant - Develop creative promotions and activations to coincide with the event - Craft compelling media pitches, such as highlighting places to get your adrenaline fix or suggesting budget-friendly ways to enjoy Miami if you can’t afford Formula 1 tickets - Generate content for social media, e-blasts, websites, and more. It's all about getting creative and utilizing every tool in our PR toolbox. #F1Miami #PRStrategies #PublicRelations #ThinkOpposite

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Language in the Press Forward "Closing Local Coverage Gaps" program FAQ warms my heart: Using LION: Local Independent Online News Publishers' definition of sustainability as a framework, we will prioritize outlets that are intentional about their editorial impact, operational resilience, and/or financial health. We will support organizations that have a clear plan for how they will use this investment as a foundational step toward developing and maintaining a long-term business model. https://lnkd.in/eGKFYhGz #impact #localnews #sustainability

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As the CEO of a social change public relations agency, I have had countless conversations with clients who did not understand the importance of local journalism. While we have coveted relationships (and the receipts) with CNN, NY Times and all of the other mainstream outlets, that does not replace the need for a ground game to engage with local communities. Local outlets are incredibly important. They bring to light the stories that matter with a unique understanding of particular communities. These stories often foster a sense of connection and accountability. Local media outlets also serve as the first line of defense against misinformation. By focusing on facts and maintaining journalistic integrity, local reporters help their audiences stay informed with accurate and relevant information about their immediate surroundings. We've put together some thoughts to help nonprofits reimagine how they think about local media. If you've been side-eyeing your PR company for suggesting an interview with a local outlet, this is a must-read. https://lnkd.in/eWTfkPGW

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COLORADO

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Count Down is ON! 5 days until we unveil the highly anticipated **2025 Garden Trends Report** at #Cultivate24 AmericanHort! This 23rd annual Report is a culmination of months of research, collaboration, and insights collected from our Garden Media Group team and some of the best minds in #horticulture. Join me at this WORD debut where we will explore: 🌻 The latest consumer trends shaping the future of gardening 🌸 Innovative plant varieties to watch for in 2025 🔮 Predictions and insights that will help guide your business strategies While we like to say this report is just fun, and not to be taken too seriously, we also intend for it to stretch your mind and make you a little uncomfortable. So come, take a glimpse into the future, and get a roadmap to inform your next steps. I can't wait to share these insights with all of you and discuss how we can collectively shape the future of our industry. See you there! #GardenTrends #GardenMediaGroup #2025Trends

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We need to stop suggesting youth audiences are impossible to reach. How Gen Z news media habits can inform your approach to designing and developing campaigns with and for youth audiences. https://lnkd.in/eqY7ejDE

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My second article from the #SEJ2024 newsroom is here! This session centered climate migration-- where it's happening today, how it will change over time, and how journalists, researchers, and everyday folks can talk about the issue. Read it on the Society of Environmental Journalists website:

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If you're a reporter or producer in the Lifestyle space, consider signing up for Pace Public Relations latest newsletter, available via Substack! We'll be sending out news on the latest lifestyle trends, along with our clients who are available as expert sources. #lifestyle #lifestylepr #newsletter #pr #publicrelations #media #mediarelations

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Tips to Make a Splash in the Second Half of 2024     With the last week of June upon us and the first half of 2024 drawing to a close, many in the US are already planning for Independence Day festivities or summer vacations! But it's also prime time to strategize for the whirlwind of trade shows in the second half of the year. Check out these tips to ensure you approach these events with confidence.    Early Bird Advantage (Grab that planning hat, not a pool float!)  The key to maximizing tradeshow success is ditching the last-minute scramble. By starting at least 8 weeks ahead, you can:    * Align messaging: Craft compelling business messaging based on research that resonates with the event's theme and differentiates your brand.  * Schedule pre-briefings: Secure media coverage by sharing your news with key journalists and influencers beforehand.  * Streamline approvals: Expedite press release approvals, especially for joint releases.    Planning Deadlines: Bigger Shows, Bigger Lead Time  * Mega events (MWC Barcelona): Aim for 90 days in advance.  * Smaller, targeted events (ECOC, SCTE TechExpo, Data Cloud USA etc.) Plan to distribute news 2-3 weeks before the show to secure coverage in show dailies.    Content is King (and Queen!)  * Go beyond press releases: Create a media kit with diverse content like infographics, customer testimonials, and high-quality product images. Journalists often prioritize visuals when deciding what stories to cover.  * Write press releases for easy use: Craft press releases with clear, concise language that journalists can easily incorporate into their stories.  * Consider a "Fast Facts" document: For new companies or those redefining a market, a 1–2-page document with key data and third-party validation can be a valuable resource for reporters.    Following these tips ensures your company makes a splash during your next trade show cycle.     Engage PR recently launched a service package for independent data centers and network communications companies, in case you missed it. Contact me if you would like to learn more. If you're looking for more event-centric tips, check out our blog for further insights: https://bit.ly/3DkrCci. #publicrelations #techPR #datacenters #telecommunications #thoughtleadership #events

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Considering a career in public relations? Check out this piece by Christina Fera and Emilita Dela Cruz on the internship experience at Argyle. Thanks for sharing Canadian Public Relations Society (CPRS) - Toronto! #pr #publicrelations #prcareer

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Worth reading from NBCUniversal's Hilary Smith for Fast Company: Volunteering is a key ingredient for a happy workforce. According to the Gallup World Poll for the World Happiness Report 2024, America has fallen out of the top 20 happiest countries for the first time. This is not surprising considering the rising costs of living, a daily barrage of unsettling news reports, and the lingering effects of loneliness from the pandemic. Social media, particularly for Gen Z and millennials, has replaced much-needed in-person interactions and oftentimes creates a feeling of missing out. And, while most of corporate America has returned to the office, we still find ourselves spending a disproportionate amount of time at our desks on Zoom calls, as opposed to gathering in a conference room. One way that companies can help navigate these challenges is by fostering community-building activities in the workplace and providing employees with social purpose. With National Volunteer Month in April, now is a perfect moment to reflect on the benefits of a strong corporate volunteer program that enables employees to make a tangible positive difference in our world. https://buff.ly/3JweG66

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We started a #substack newsletter! Pace Public Relations latest newsletter shares new studies, viral news and social trends--along with our clients who are available as expert sources. If you're a #reporter looking for new sources subscribe below! #lifestyle #lifestylepr #newsletter #pr #publicrelations #media #mediarelations

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Broadsheet Communications client Paul Bannister, Chief Strategy Officer at Raptive, shares insights on Google's delayed cookie phase-out. The move, now postponed to 2025 pending regulatory approval, promises to reshape the $600B online advertising landscape. Bannister emphasizes the balance between consumer privacy and revenue for content creators. "The delay will benefit the ad industry by giving it more time to get ready for Google’s changes, said Paul Bannister. “People’s privacy is important and so is revenue for publishers who create great content for those people."" Read more about this significant shift in The Wall Street Journal's latest piece: Google Delays Cookie Phase-Out Following Regulatory Pushback

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Seeing great posts from friends, colleagues and media safety & freedom orgs today marking #WorldPressFreedomDay. Important time to appreciate the critical work and severe challenges - often risking life and freedom - that journalists face today. There is no more important part of my team's mission than enabling the exceptional work of all the Dow Jones-publications across conflict areas, covering crucial economic and business stories securely, telling the stories of climate and disaster, and working within increasingly hostile autocracies. Risky work that gives us all purpose - at the The New York Times, The Washington Post and beyond. "In a world increasingly characterized by geopolitical tensions and sweeping government restrictions, the role of journalists has never been more crucial—or more challenging. As they navigate the complexities of reporting from countries with significant security concerns, they face a myriad of risks that threaten both their safety and the integrity of the press. From the criminalization of independent journalism in Russia, to the surveillance-heavy landscape of China, and even the operational difficulties in Africa, our journalists encounter daily challenges just to bring us honest, reliable news." - Dow Jones

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Last month, Social Media Week brought together industry experts and leaders to discuss the state of social media marketing and what's to come. We've recapped internally and are excited to share our top key takeaways from this year's event! Hot topics include: - Authentic Communication - Community Building and User Safety - Social Media Manager Roles - Experimentation and Social Listening - The Rise of Creators Read more here: https://hubs.ly/Q02xnTcm0

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