Christine Hodgson

Feeling like you need a translator just to navigate your marketing tech stack? Kim Davis interviews Michelle Tackabery about her marketing journey in the latest "Spotlight on the Expert." Learn how the future of digital asset management (#DAM) and #genAI converge. Read the full interview here: https://lnkd.in/eN8e9iMh #marketingoperations #martech #marketingtechnology #marketingstrategy

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Our latest survey offers a comprehensive look at the current state of selling, featuring insights from 800 front-line sellers. A standout finding: 3 out of 4 respondents believe they could save at least an hour by eliminating the task of creating personalized emails for prospects. While personalization is essential for connecting with prospects, it’s also incredibly time-consuming. Sellers understand its importance, but those hours quickly add up. We know time is money, and we’re dedicated to providing today’s sellers with the tools they need to personalize efficiently and effectively. Additionally, we asked sellers, “What specific tasks in your role do you think would benefit most from AI and automation?” The top three responses were: 1. Follow-up and engagement tracking 2. Reporting and performance analytics 3. Data entry and CRM updating Our survey uncovers valuable insights into the future of sales. Discover how AI can revolutionize your sales process: https://lnkd.in/gMr_3UNA

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Enablement just got personal. Generic doesn’t cut it anymore when it comes to winning your buyers’ attention (or their trust). If you want to leave a lasting impression with content, meetings, and training that gets you up close and personal with your buyers’ most pressing concerns – let’s talk. Just stop by booth #417 at the Forrester B2B Summit in Austin today through this Wednesday or set your preferred time to talk with Bigtincan team members using the scheduler in the link. #ForrB2BSummit #enablement #buyingexperienceofthefuture

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Feeling like your marketing magic is fading in today’s digital maze? Fear not, LiveRamp’s eBook "Demistifying Match Rates: Getting to What Really Matters," is your spellbook for success! Learn how to optimize ad spend, understand key metrics, and choose the best data collaboration partners. https://bit.ly/3XyhMyJ

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See you tomorrow at this panel discussion featuring Eric Westerkamp, Doug Bell, and Jeff Loeb in partnership with RevOps Co-op where the merits of Don't miss this opportunity to learn about how to fuel your #abm strategy! #b2b #b2bsaas #b2bmarketing #accountbasedmarketing

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Forget Inbound and Outbound artificial boundaries...and your old-fashioned play(s)/silos by Sales or Marketing in our new "B2B buyer in full control" world. No more spamming, sequences, non-personalised, un-engaging messages please SDR/AEs bombarding me;)... ending up straight into our Junk and Trash WATCH my one-min summary shown (SLIDES AVAILABLE) in June's Revenue Marketing Alliance Product Marketing Alliance ABM summit (watch on demand see link in comment) on https://lnkd.in/e2-4aZXR Thx as always Andrei Zinkevich Vladimir Blagojević Fullfunnel.io too for the usual inspiration, Elena Simou also, lkg fwrd to sharing more soon! It is all about an integrated AllBound, "a la ABM" playbook and even more importantly a GTMOps / RevOps mindset and framework. ABM = GTM: Pure & simple. Not Marketing, not Sales but cross-Product, CS, Sales, Marketing and related teams, all for the full customer journey benefits...from new sales to renewal & expansion (incl Partners) You need to (1) focus on enabling & boosting your Go To Market strategy, which motion(s) or which mix of, PLG, SLG, PLS or whatever.. (2) adapt your ABM playbook, craft your strategy and segmentation as you see here from top to bottom. What are the cohorts, firmographics, attributes, triggers, HubSpot properties, you name it, that are critical to define these cohorts with first, second or third-party data or other... selecting your most promising accounts using predictive AI, scoring, buying intent tactics and MarOps set-up

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Measurement and attribution of activity has been a challenge for practitioners since marketing time began. But in this video, Greg Salmon, Chief Commercial Officer of Agent3 Group, and Michael T., Associate Director, RevTech & Ops, Agent3, discuss how innovations in technology and data mean marketers can finally be more confident in linking their activity and programs to commercial outcomes. Measurement breeds confidence! Watch here: https://hubs.li/Q02yf2R80

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The top leaders are able to answer the most critical business question: Are you going to meet, beat, or miss on revenue? Spoiler alert: The answer lies in your revenue cadence. It’s the operating system for your org that helps you run revenue like a process every day, every week, and every month of the quarter. When done right, you can create, convert, and close revenue repeatedly and predictably. But if there’s even a slight leak, you’re leaving millions on the table. To help you protect your revenue, we’re hosting Charge: The Revenue Summit virtually on May 8th. You’ll hear from impressive RevOps leaders like Scott Peyser (SVP, RevOps, Clari) and Jaclyn Spillane (Director, Innovation PMO, Genesys) on how to design and run efficient revenue cadences to help you capture more revenue. RSVP here: https://lnkd.in/g2t7n5A4 

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What is sales readiness? And why should you care about it even if you're not in sales? Making sure your sales reps are prepared to have thoughtful conversations with customers is essential, especially now that customers have a lower tolerance for inauthentic, rote buying experiences. Customers want to leave a conversation not only with a smile on their face, but with confidence that your company is right fit for them, for both the present and the future. And EVERYONE has a stake in that. So you need to make sure, in whichever way you can contribute, that your sales reps are ready to give customers that secure feeling. How are you contributing to your sellers' readiness? #salesreadiness #salesenablement #buyingexperience #guidedselling

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Check out this quick video how Altify Account Plans can help you find pipeline in existing accounts and help you GROW revenue.

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If you’re struggling to address churn and establish your cross-sell and upsell strategy, it’s worth assessing how your Customer Success team is aligned with sales. Getting those two functions on a shared cadence is a game changer for renewal revenue. This is a great read. https://hubs.li/Q02CSblv0

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"Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains" argues RPE Origin CEO Ryan Phelan in this MarTech article. https://bit.ly/3Uscge1 #emailmarketing #emailtips #emailstrategy

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If you’re a marketing or content leader in a B2B niche, you’ve likely identified a strong need for #thoughtleadership content for your organization. But investing in thought leadership can be costly and time-consuming, with little to no direct impact on your pipeline for months. And while ‘traffic,’ ‘impressions,’ and ‘media placements’ are nice, your leadership team ultimately speaks the language of finance. Here's how to speak their language and get the resources you need: https://lnkd.in/eaxAM3fi

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#CustomerLove - can't help but share great stories from which the RevOps community can learn! Great Place To Work was able to revamp their ops team from a "grinding service desk" to a strategic member of the revenue team ... learn how to automate delivering killer RevOps Data Quality and free you and your team. A true win/win situation! https://gag.gl/BlFtfC #RevOps #data #DataAutomation

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You've heard of ABM. But have you ever tried out OBM? Check out this guide from Salesforce Marketing Cloud to get started.

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Is traditional sales content management stifling your org’s growth potential? In this video, Mindtickle Principal Product Marketing Manager Christian Pieper outlines how orgs can build a content strategy using data from your CMS, DSRs, and CRM. The result? A content strategy that’s driven by data and perfectly aligned with the buyer journey Here's what Christian covers: -How centralizing content can alleviate administrative burdens and boost adoption rates. -The importance of layering engagement data to truly understand the impact of your content. -How to use data for strategic content planning Watch the entire video here: https://brnw.ch/21wK7HD

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Join Amy Vosko, CMO at Evisort, on the Revenue Marketing Report podcast with our host Camela Thompson as they dive deep into the challenges CMOs and CEOs face in communicating effectively. 🎧 Tune in to hear Amy’s insights on: 1️⃣ Prioritizing priorities 2️⃣ Managing up/down/sideways 3️⃣ Understanding the board's perspective. This conversation is candid and packed with real-world advice for navigating the complexities of leadership — don't miss it! https://bit.ly/4cWfgHg #CMO #MarketingLeadership #MarketingOperations

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Monday means Best of MarTechBot on MarTech. 🤖 Today, MarTechBot helps a reader understand email tactics and CTAs for a lead generation program. Every Monday, Best of MarTechBot gives you can opportunity to see the bot in action, read the advice it dishes to marketers and see how improving the prompt impacts the answer. Read more from this week's Best of MarTechBot: https://lnkd.in/e2JCsAKt P.S. Sign up for the MarTech newsletter to get Best of MarTechBot, weekly job openings, perspectives from 70+ practicing marketers and more, delivered to your inbox. Sign up here 👉 https://lnkd.in/dGJkghCM #ai #aiinmarketing #leadgen #emailmarketing #marketing

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