Clarke Mitzner

With the Texas Data Privacy and Security Act (TDPSA) coming into effect on July 1, 2024 it's forcing companies to quickly pivot to become compliant. A lot of companies still struggle to identify their data since it's now everywhere. If you are struggling to identify and classify your sensitive data let Forcepoint help safeguard your data no matter where it's located. #datasecurity #DSPM #DLP #dataprotection

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The Dallas Mavericks' journey from a mediocre season to the NBA finals is a testament to what an organization does when it plays to its strengths. Transitioning from an 8th seed to a 5th seed and now contending for the championship, they exemplify the power of proactive decision-making, strategic planning and excellent communication across the board. By focusing on their strengths, like the exceptional Luka Doncic, and making short-term sacrifices for long-term gains (tanking at the end of 2023 to get a better draft pick), they have seen remarkable success. The Mavericks' approach highlights crucial lessons for organizational success. Whether in business, relationships, or personal health, emphasizing strengths, planning proactively, and making sacrifices for future gains are key. Their story underscores the importance of setting clear goals and taking actionable steps to achieve them. Witnessing these strategies unfold in real-time with the Mavericks is a compelling reminder of their effectiveness. Congratulations to the Mavs on their inspiring journey! If you would like to learn more about how we can help your bank and how we have taken these lessons and helped other banks, don’t hesitate to get in touch!🏀 #DallasMavericks #SuccessStrategies Bedel Security

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Learn more about Sumo Logic from this quick micro lesson video discussing how the Sumo Logic SaaS Log Analytics Platform can help your organization with #observability and #cybersecurity needs.

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Attackers are always innovating, so why shouldn't you? Register for CyberArk's next webinar where they'll show you how to secure access to all your resources, from all devices.  

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Who listened to Rubrik's VERY FIRST Earnings call yesterday? 🔐 ☁ 💻 Bipul Sinha summed up the state of the industry very succinctly: - Cyber-recovery has been underinvested…main focus has been on cyber-prevention, not cyber resiliency (propensity of ransomware has shined a light on that…) - In order to maintain business continuity, companies are recognizing they need to be able to rapidly recover (And have visibility into their sensitive data for compliance and reputation purposes - Hello, DSPM Everywhere, which allows organizations to secure mission-critical data for comprehensive protection, recovery, and resilience against cyberattacks) Where does Rubrik come in? We are filling the very clear gap in the market. Companies NEED a strong #cyber-resilience platform that allows you to be up and running despite a breach or impact from ransomware. You cant stop ransomware from happening, so focus on #resiliency. Backing up your data isn't just a check box anymore. (Plus, Subscription Revenue at $856.1M (+46% YoY) and Total Revenue at $187.3M (+38% YoY) isn't too shabby for a first public $RBRK quarter 💥 )

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With #ransomware attacks costing the average SMB over $3M, what steps has your organization taken to mitigate this insidious threat?

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You no longer have to spend a third of your budget on observability. Collect and retain ALL your data for as long as you desire, at a fraction of the cost of other #observability providers.

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Register now to join in on the conversation tomorrow, Tuesday, April 30 @ 11am AZ/PT and: - Discover how your agency can leverage Elastic to combat cybersecurity threats - Explore the advantages of Elastic for #SIEM, log aggregation and threat detection to enhance your #cybersecurity defenses - Hear from AZDOHS leaders that are using Elastic to address emerging threats and stay ahead in today's evolving cybersecurity landscape

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Selling in a new market takes work, but can be a rewarding payoff. Listen in with Frank Dimina, SVP and GM of the Americas Public Sector, at Splunk as we dive into what it takes on The Elite Selling Podcast Here are my three takeaways: - Build a team that excels in market creation requires recruiting individuals with curiosity, leveraging resources, and having grit and resilience. -Customer intimacy and community building play a significant role in successfully selling in a new market. -Be smart about where you spend your time and calories, mastering leverage, and being resilient are key traits of elite sellers.

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With Recorded Future Collective Insights, it’s never been easier to unveil patterns and trends so you can identify relevant potential attacks, enhance detections and threat hunts, and prioritize your response. 

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We like to zig ➡️, while the others zag ⬅️ Next-gen identity security is so much more than ""what's next"". It's about modernizing your identity security programs to give you, your customers, and your partners piece of mind.

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I'm excited to announce the newest expansion to our AWS data security offering at Varonis — automated remediation for AWS! 🙌 With this expansion of our DSPM capabilities, your security team can automatically find and fix critical misconfigurations, remove identity-related exposures, and eliminate public data exposure. Learn more about these new features with the link below. Have questions? Let's connect!

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Earn CPE credits and join Recorded Future in Atlanta for a half-day session on the global trends shaping the cybersecurity landscape and valuable insights on how to strengthen your organization with intelligence.

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$1 for 5 minutes with a CRO or Sales VP. Would you hand over the buck? You have 100 interviews w founders or CROs at this RSA CyberSecurity trade show in SF. $100 is all a floor pass costs to RSA so hit the show Mon to Thurs. Punch the clock and press the flesh. Pound the pavement. The way you hustle for a job is the same way you hustle for net new biz. Thus, show a future boss you got some hustle in you. A resume into an ATS system has same chance getting you a job as winning Mega Millions lottery. If a resume comes in that way and I was a CRO, I would never hire the rep. Zig when others Zag. No idea why people feed the ATS w their resumes and hope they get a phone screen, then 2 rounds and then, a meeting w Sales VP. News flash: These founders and Sales Execs are all hanging out in one fishbowl called a trade show so go tap on the glass real loud, be super aggressive and tell them you are going to break their freakin' comp plan! Just say it so matter of factly and look into their shark eyes and don't break the contact. Force them to break it. I myself will stick a W2 Rep Sheet under a CROs nose...and tap on the W2s....won't move it until it is grabbed. Exec will say..."Is this your W2s?" I just look exec dead in the eyes and say calmly, "Im going to break your freakin comp plan". (Note: if the CRO got a 5k suit on or has an attitude or not making eye contact or better hair, I will not use freakin" but F kin' to wait the exec up) Pause a second. Then smile. Then I say..."Actually those 500k W2s are one of my Black Tigers." I just walk away and say, "Can talk anytime about getting you top talent, ____" They are not used to people walking away either so dismiss them. Swagger sells. If you got no sizzle on the steak, don't show up at a BBQ. And never never never take back what you hand a Founder or CRO or Sales Exec. The W2 Rep Sheet ends up in a booth and lives another 10-20 hands. I just move on to next lamb and have 100-200 of these quick hits next week. In conclusion: Are you going to do same at a trade show next week somewhere in the world...or you going to feed the ATS systems while under a blanket and watching TV?

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No fuss, no muss. Just a central hub for all your IT and security data. Cribl Lake keeps you from drowning in data. Easily store, manage, enforce policy on, and access data when you need. Dive into the future with open formats and unified retention, security, and access control policies. Let Cribl handle the heavy lifting so data can be usable and valuable to the teams and tools that need it. Learn more: https://lnkd.in/ePQf-D23

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Key way for cybersecurity companies to expand their reach and accelerate sales cycles – Leverage Value-Added Resellers (VARs). Here's how to effectively choose and work with VARs: 1. Choosing the Right VARs: Choose VARs that specialize in cybersecurity and have a robust understanding of the specific solutions you offer. For instance, if you're selling advanced threat protection solutions, partner with VARs who have a track record in that niche. 2. Nurture Relationships: Build strong relationships with a small number of key VARs. Treat these VARs as partners by providing them with leads and supporting them with the necessary resources to succeed. This helps in making your solution a preferred option for them to sell. 3. Understand the Value Chain: VARs have established relationships and trust with their customers. They understand customer needs and procurement processes, which can significantly shorten the sales cycle for your solutions. Leverage their expertise to tailor your offerings to meet the specific needs of end customers. 4. Strategic Alignment: Ensure that your strategic goals align with those of your VARs. This alignment includes agreement on target markets, sales strategies, and growth goals. Regular meetings and updates can help maintain alignment and foster a collaborative working relationship. 5. Mutual Benefits: Create mutually beneficial arrangements. Offer VARS incentives to prioritize your products, such as higher margins or exclusive selling rights in certain areas. Ensure the VARs have all the necessary marketing materials, product training, and sales tools to effectively sell and support your products. 6. Monitor and Support: Continuously monitor VARs’ performance and provide support where needed. Regular feedback helps to adjust strategies, resolve issues, and improve product offerings based on real market needs and challenges faced by the VARs. By understanding and integrating these aspects into your partnership strategy with VARs, you can enhance your market reach, improve sales effectiveness, and build lasting business relationships that drive mutual growth. Which strategies have you found effective when working with VARs? Share your insights in the comments below!

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