Cindy Joo

As marketing accountability rises, companies are increasingly adopting Marketing Mix Modeling (MMM) solutions to assess the effectiveness of their marketing spend. At the same time, various digital publishers are developing open-source MMM capabilities to support marketing measurement. This article sheds light on Open-Source MMM and Internalization, emphasizing essential factors for a successful MMM initiative. https://lnkd.in/emMKjJ5K

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For the second time in a row, I hosted a "Retail Hotseat" panel at the Ascendant Network RMN Bootcamp. This concept was born out of everyday experiences my team has in navigating the retail media ecosystem with hundreds of advertisers and retailers. I believe that talking honestly and openly about the more challenging aspects of the retail media space is critical to making true progress because: 1) it's complex 2) it's evolving everyday 3) let's face it, there is some baggage Thanks to Jordan Witmer and Claire Wyatt for leaning in and letting me do a retail therapy session; demonstrating the real, everyday ups and downs of navigating the retail media network industry as a advertiser and a retailer. Can anyone guess what Jordan said to Claire here??

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Read about Shirli Zelcer, Dentsu’s Chief Data & Technology Officer, discussing generative AI, cookies, and the future of data in this insightful interview with AdExchanger. 🌐🔍 #DataScience #AI #TechLeadership” 

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This is an incredibly big deal for Zeta Global! At A’Maison: The House of Amazon @ Cannes Lions 2024, we announced our partnership with Amazon to advance generative AI by integrating AWS foundation models into the Zeta Marketing Platform. This powerful combination will bring easy access to omnichannel marketing capabilities for businesses. Check out this Forbes article to learn more about the impact of this product. 🌟 #CannesLions #GenAI #MarketingInnovation

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Check out The Path https://lnkd.in/eNPvKYsu for career reflections and advice from top Insights & Analytics leaders, across a variety of industries. What does it take to become the Vice President, Portfolio Strategy & Insights for fairlife? Take a look at LiMei Ruan’s career path for inspiration. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights

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Money talks in all forms of media and sports media is no different. Well, for these past few years, and especially this year for women’s basketball, money revenue has been powerful. Women’s advertising revenue and overall revenue have skyrocketed. Viewership is up in a big way thanks to stars like Caitlin Clark and recording-setting attention is being delivered. Glad we are seeing women’s sports receive the attention they deserve. After seeing Caitlin Clark's rookie contract value last night, here's to hoping this revenue potential begins to positively influence WBNA earnings in the same way. #WomensSports #Sports #Advertising

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NBCUniversal and Instacart joining forces to reshape the CPG advertising landscape. This strategic collaboration not only underscores the increasing importance of data-driven approaches in marketing but also highlights the power of programmatic advertising in driving targeted outcomes. By leveraging first-party data and advanced audience insights, this partnership is poised to deliver unparalleled efficiency and effectiveness for CPG advertisers. #ProgrammaticAdvertising https://lnkd.in/gwPV2Pts

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I'm catching up on some lectures I missed this past week for NEXT MBA on Brand Management and the Age of AI. I love the lectures; there is a lot of potential for us marketers to learn how to harness upcoming technologies. AI can be helpful to consumers by making suggestions for predictive purchases and helping create mass personalization (thank you, Giuseppe Stigliano), but it makes me wonder: Does AI inhibit our ability to think critically? Will we eventually rely on technology to do our thinking? Or will it free us from the mundane to focus on more important things (like going for a mountain bike ride)?

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🌈🌟Nielsen research reveals that LGBTQ+ consumers crave authentic and inclusive brand engagements, but 63% feel misrepresented in media. Our findings show 50.5% of LGBTQ+ audiences emphasize the importance of avoiding stereotyping in ads. To truly connect, marketers must be genuine year-round. Check out our latest LGBTQ+ insights! https://bit.ly/45YeSWg

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🎯 Driving to Brand.com or Retailer.com? What is the consumer's goal while looking up different search terms? Which search terms are prone to conversion and which are seeking brand information? We cracked it! ✅ We identified different search term groups and linked them to the right destination. With Skai, we managed to easily monitor the performance and using their bidding feature optimise towards conversions with amazing 251% sales-lift post-implementation. ✨ See below our full case study that won #ShopAble2024 Award 🏆 for "Omnichannel Excellence".

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The Mars Agency's Retail Media Report Card Deep Dive webinar is now available to watch on demand! Tune in to hear insights from Andy Howard, Katy Jordan, and Kayla Corridon on how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gyRbm7rR #retailmedia #webinar #retailmediareportcard

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Give it a listen if you want to hear my approach to analytics. Spoiler alert: the point is to just start measuring, and go from there.

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🧐 What is truly driving YOY performance? In our latest blog, we consider the consistencies in the data, shed light on the reasons behind the success of certain brands, and outline easy steps you can take to maximize your revenue growth. https://ow.ly/690150ShceU

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Save your spot to unlock never-before-shared data and insights about how we create authentic connections with Black Millennials and Gen Z. ⬇️ In this exclusive webinar, the Blavity team is showing you how to leverage social media, influencers, cultural relevance, and more to craft campaigns that truly resonate with the new majority. Register and share this with another purpose-driven marketer you think should attend: https://lnkd.in/gJnxVpi4 #DigitalMarketing #InfluencerMarketing #MulticulturalMarketing #GenZMarketing

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Need to create 4 Programmatic T's: Transparency,Transformation,Trust,Truth As recently as two ANA conferences and ANAs Bill Duggan's summary of ANA led marketer research on programmatic transparency,Assn National Advertisers, aka ANA, is helping marketers transform programmatic from digital supply to Digital Value...and ANA legal executive, Keri Bruce, is urging marketers to update agency contracts to get agencies to Improve programmatic. The above words are all about getting programmatic to be focused on creating the digital media VALUE chain so mktrs can accelerate business growth. NOTE: All of the above are important ways to Execute ANA Chair Marc Pritchard's 2017 industry request to take the crap out of the digital media supply chain.

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Thrilled to share this thought-provoking op-ed by Dave, published in AdExchanger! "The Golden Calf Of Addressability" dives deep into the urgent need for our industry to rethink and realign with true marketing science, moving beyond superficial initiations. Let's join the conversation and push for a future where real consumer insights and data-driven strategies lead the way. Don't miss out on this critical read – it's time for change!  #Marketing #Advertising #ConsumerInsights #DataDriven #Innovation

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🗞️ Top stories in #Ads, #Marketing & #Data for this week: 🔹 Nielsen data highlighted Tubi (the Fox Corporation-owned Free Ad-Supported TV Service) as having its most-watched month ever in May, beating out the likes of Disney+ Hotstar, Paramount+ and Peacock... more on that here, from Los Angeles Times: https://lnkd.in/e84j4qkg 🔹 Search Engine Land reports that Google is dropping infinite scroll in search results, which could have a major impact on brands' SEO: https://lnkd.in/ete-Qi9D 🔹 PPC Land is reporting that Google Analytics will start pointing more credit towards Google Ads in #GA4... It might be a good time to start looking for a less-biased web measurement tool. More on that here: https://lnkd.in/e3pX27_m -- While I would have loved to have been at Supermetrics' SuperSummit NYC today, mother nature had other plans that kept me in Raleigh. Keep an eye out for more exciting things in the future!

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When it comes to US voter sentiment, the generational divide is clear. Check out quick stats and insights across their top concerns, media influence, and more in this GWI/Basis infographic: https://ow.ly/JTLE30sBMmB #USElections #GWI

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