Chris O'Hara

Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement

Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around… Show more

Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement

Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.

Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to clear out the cobwebs and easily solve for a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to:

-- Understand the problems of managing customer data
-- Understand what CDPs are and what they do (and don’t do)
-- Organize and harmonize customer data for use in marketing
-- Build a safe, compliant first-party data asset that your brand can use as fuel
-- Create a data-driven culture that puts customers at the center of everything you do
-- Understand how to leverage AI and machine learning to drive the future of personalization
-- Orchestrate modern customer journeys that react to customers in real-time
-- Power analytics with customer data to get closer to true attribution

In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers. Show less

The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world

A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and… Show more

The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world

A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:

●Target and delight your customers with unprecedented accuracy and success
●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal
●Capture, organize, and analyze data from every source and activate it across every channel
●Create a data-powered marketing strategy that can be customized for any audience
●Serve individual consumers with highly personalized interactions
●Deliver better customer service for the best customer experience
●Improve your products and optimize your operating systems
●Use AI and IoT to predict the future direction of markets

You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.

Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come. Show less

Over the last several years, the modern marketing space has evolved rapidly. Consumers, who only a few years ago could be reached at scale through a few media channels, now spend their limited time consuming media across a large variety of devices, spanning desktop, mobile phone, tablets, and over-the-top devices. They watch more television than ever, but skip more ads; they listen to more music, but less on terrestrial radio, and read more news – but less from traditional sources. They shop… Show more

Over the last several years, the modern marketing space has evolved rapidly. Consumers, who only a few years ago could be reached at scale through a few media channels, now spend their limited time consuming media across a large variety of devices, spanning desktop, mobile phone, tablets, and over-the-top devices. They watch more television than ever, but skip more ads; they listen to more music, but less on terrestrial radio, and read more news – but less from traditional sources. They shop more frequently on mobile devices, and are influenced through multiple social channels – and the power of their networks has quickly scaled ‘word of mouth’ to be the most powerful mover of products and services.

This report explores the current challenges for agencies as they try and navigate the rapidly evolving world of data-driven marketing, and offers suggestions on how they can leverage the data to grow sustainable new business models around data, its collection, analysis, and activation in media channels.

Featuring analysis by today’s top minds in data management from both the agency and marketer sides, the report takes an in-depth look at: Challenges agencies are facing from increased competition; Revenue opportunities available through DMP adoption; and the most popular marketing use cases for DMPs.

Look for this report in late June 2016, from Econsultancy
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Despite years of innovation in digital advertising – from desktop display advertising to mobile and beyond – brands are still hesitant to trust large brand budgets to digital. Scale is hard to achieve, results are hard to measure, and there is a persistent fear of waste and fraud. Despite this, consumers are turning their attention away from traditional channels, and spending more time on desktop internet and mobile devices. Brands have been quick to embrace new digital tactics, but are still… Show more

Despite years of innovation in digital advertising – from desktop display advertising to mobile and beyond – brands are still hesitant to trust large brand budgets to digital. Scale is hard to achieve, results are hard to measure, and there is a persistent fear of waste and fraud. Despite this, consumers are turning their attention away from traditional channels, and spending more time on desktop internet and mobile devices. Brands have been quick to embrace new digital tactics, but are still wary of matching digital marketing investments with the places consumers are spending time. Programmatic Branding offers an unbiased perspective on what the largest consumer brands think of digital marketing channels, how they are aligning their resources to apply messaging into multiple digital channels, and how they are going to measure success. Show less

The New Mobile Diplay Ecosystem: Understanding the new ‘mobile first’ and native mobile paradigm is aimed at publishers who want to understand the new mobile landscape, the advertising technology driving innovation in the space and how smart content owners are monetising their properties. Today’s multi-screen environment has created big buzz phrases like ‘omnichannel marketing’ and ‘the customer journey’. In other words, brands need to reach consumers wherever they are, in various stages of the… Show more

The New Mobile Diplay Ecosystem: Understanding the new ‘mobile first’ and native mobile paradigm is aimed at publishers who want to understand the new mobile landscape, the advertising technology driving innovation in the space and how smart content owners are monetising their properties. Today’s multi-screen environment has created big buzz phrases like ‘omnichannel marketing’ and ‘the customer journey’. In other words, brands need to reach consumers wherever they are, in various stages of the decision-making process for a purchase. Although publishers are starting to build competencies creating unique content and experiences across screens, it is still challenging to translate those efforts into mobile advertising dollars.

In this 40-page report, we’ll explore the current mobile landscape, the implications for demand- and supply-side players, and the barriers to successful adoption of mobile monetisation approaches. The report includes insights from key executives in ad technology, agencies and publishers, as well as daily practitioners, to see where the mobile display ecosystem stands today and where it is going. Show less

Programmatic Marketing: Beyond RTB is aimed at marketers, agencies, and publishers who want to understand the new programmatic landscape, and its applications beyond real-time bidding (RTB). Today, new technologies and approaches are connecting buyers and sellers, and eliminating many of the manual tasks associated with planning and buying digital media.

In this 52-page report, we explore the new programmatic direct landscape, the implications for demand- and supply-side players, and the… Show more

Programmatic Marketing: Beyond RTB is aimed at marketers, agencies, and publishers who want to understand the new programmatic landscape, and its applications beyond real-time bidding (RTB). Today, new technologies and approaches are connecting buyers and sellers, and eliminating many of the manual tasks associated with planning and buying digital media.

In this 52-page report, we explore the new programmatic direct landscape, the implications for demand- and supply-side players, and the barriers to successful adoption of programmatic approaches. The report includes insights from key executives in ad technology, agencies, and publishers as well as daily practitioners to see where programmatic automation stands today, and where it is going. Show less

[This is the companion paper to my Best Practices in Data Management guide. I worked as a researcher and contributor, but was not the principal author]. The Data Management Platforms Buyer's Guide is an invaluable resource for anyone who wants to build an understanding of this fast-growing market, including advertisers, agencies, publishers and industry analysts. This report, which has a global focus, looks at market trends within this sector, with profiles of 11 leading vendors as well as… Show more

[This is the companion paper to my Best Practices in Data Management guide. I worked as a researcher and contributor, but was not the principal author]. The Data Management Platforms Buyer's Guide is an invaluable resource for anyone who wants to build an understanding of this fast-growing market, including advertisers, agencies, publishers and industry analysts. This report, which has a global focus, looks at market trends within this sector, with profiles of 11 leading vendors as well as advice for buyers looking for a data management platform. The guide also includes extensive insight from individuals on the front-line of the online advertising market. Show less

Today, data is like water: Free-flowing, highly available, and pervasive. As the cost of storing and collecting data decreases, more of it becomes available to marketers looking to optimize the way they acquire new customers and activate existing ones. In the right hands, data can be the key to understanding audiences, developing the right marketing messages, optimizing campaigns, and creating long-term customers. Best Practices in Data Management looks at trends in the use of data for… Show more

Today, data is like water: Free-flowing, highly available, and pervasive. As the cost of storing and collecting data decreases, more of it becomes available to marketers looking to optimize the way they acquire new customers and activate existing ones. In the right hands, data can be the key to understanding audiences, developing the right marketing messages, optimizing campaigns, and creating long-term customers. Best Practices in Data Management looks at trends in the use of data for marketing, and includes contributions from over 30 of the leading data practitioners in advertising tech. Available for download on November 27th 2012 Show less

Best Practices in Digital Display Advertising: How to make a complex ecosystem work efficiently for your organization is a 49-page, comprehensive exploration of display display advertising. Advertising online is a process that can involve multiple agencies and numerous technologies, all as part of a nominally creative endeavor. The guide explains and organizes this world so marketers can make better decisions and increase efficiency.

From the scent of nutmeg-laced hot buttered rum to the fizz of a poinsettia cocktail, there's nothing like a classic winter drink to bring true festivity to the season. In this convenient recipe deck, you'll discover that whipping up eggnog from scratch is a whole lot simpler than cooking the perfect turkey. Divided into easy-to-reference sections, this deck includes recipes for nogs, ciders, festive punches, and classic holiday cocktails. You'll also find advice for keeping a well-stocked bar… Show more

From the scent of nutmeg-laced hot buttered rum to the fizz of a poinsettia cocktail, there's nothing like a classic winter drink to bring true festivity to the season. In this convenient recipe deck, you'll discover that whipping up eggnog from scratch is a whole lot simpler than cooking the perfect turkey. Divided into easy-to-reference sections, this deck includes recipes for nogs, ciders, festive punches, and classic holiday cocktails. You'll also find advice for keeping a well-stocked bar and tips for serving a large crowd. Show less

(From Publisher's Weekly) Low-brow food expert Christoper O'Hara (Wing It!, The Bloody Mary) turns his attention to classic American beers in this entertaining look at timeless brands. Opening with an overview of beer's place in American society, O'Hara succinctly chronicles the evolution of the industry from the first settlers to bring Bavarian yeast across the Atlantic in the mid-1800s, to the megabrands that dominate store shelves today. But it's his collection of fifty classic American… Show more

(From Publisher's Weekly) Low-brow food expert Christoper O'Hara (Wing It!, The Bloody Mary) turns his attention to classic American beers in this entertaining look at timeless brands. Opening with an overview of beer's place in American society, O'Hara succinctly chronicles the evolution of the industry from the first settlers to bring Bavarian yeast across the Atlantic in the mid-1800s, to the megabrands that dominate store shelves today. But it's his collection of fifty classic American beers that will keep readers misty-eyed, reminiscing about stalwarts like Olde Frothingslosh and Schaefer, or long-lost friends like Buckeye and Lowenbrau. This book doesn't cover esoteric artisan beers-these are the beers you swiped from your father's fridge and bought by the case in college, "the beers to have when you're having more than one." Each beer gets its own biography, complete with history, location and advertising jingles. Illustrated with product photos and original advertising, and packed with trivia (the first beer with a "born on" date? Lucky Lager, 60 years before Budweiser), O'Hara's book is a great read for aficionados whose tastes run more toward the Rockies than the Rhine.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Show less

Who can pass up a platter of chicken wings? Spicy, crunchy, indulgent, and delicious, they’re simply irresistible. Here at last is the definitive collection of recipes for the inveterate wing lover, filled with easy, addictive recipes that run from classic to exotic.

Author Christopher B. O’Hara has collected a wide range of fabulous recipes, including classic wings (such as Original Anchor Bar Buffalo Wings, Mahogany Wings, and Easy Sesame Wings), wings with spicy international flavors… Show more

Who can pass up a platter of chicken wings? Spicy, crunchy, indulgent, and delicious, they’re simply irresistible. Here at last is the definitive collection of recipes for the inveterate wing lover, filled with easy, addictive recipes that run from classic to exotic.

Author Christopher B. O’Hara has collected a wide range of fabulous recipes, including classic wings (such as Original Anchor Bar Buffalo Wings, Mahogany Wings, and Easy Sesame Wings), wings with spicy international flavors (like Barbecued Thai Chicken Wings and Tandoori Wings), and plenty of BBQ wings from all over the South (from the vinegary North Carolina-Style to Deep South Mustard-Based Barbecue). And since the only thing that’s better than a savory wing is one that’s paired with a creamy sauce, Wing It! includes plenty of dips, such as traditional Roquefort Blue Cheese, spicy Chipotle Ranch, and easy Honey Mustard.

With detailed instructions on baking, grilling, and frying wings, hot sauce information, and gorgeous photographs throughout, Wing It! is the all-in-one solution to anytime chicken wing cravings—just add celery sticks and some beer! Show less

When the weather outside is frightful, what could be more delightful than a hot toddy? From the scent of nutmeg-laced hot buttered rum to the fizz of a poinsettia cocktail, there?s nothing like a classic winter drink to bring true festivity to the season. And it?s easy as pie?whipping up an eggnog from scratch is a whole lot simpler than cooking the perfect turkey, and your guests will appreciate the gesture as much as the taste. From spiced cider to champagne punch, Hot Toddies is the perfect… Show more

When the weather outside is frightful, what could be more delightful than a hot toddy? From the scent of nutmeg-laced hot buttered rum to the fizz of a poinsettia cocktail, there?s nothing like a classic winter drink to bring true festivity to the season. And it?s easy as pie?whipping up an eggnog from scratch is a whole lot simpler than cooking the perfect turkey, and your guests will appreciate the gesture as much as the taste. From spiced cider to champagne punch, Hot Toddies is the perfect little collection of winter refreshments, with fail-safe recipes that will make any holiday party shine.

These delicious seasonal drink ideas are as perfect for wintertime as a cold smoothie is for summer. Rather than offering guests the same lackluster wine, heat it with sweet spices, spike it with Aquavit, and serve up an authentic Swedish glögg for some true Christmas spirit. Tempt friends with the luscious richness of chocolate eggnog, topped with real chocolate whipped cream. Curl up on a blustery winter?s day with a steamy, frothy Irish coffee, or combine apple cider, bourbon, and spices for a Thanksgiving Day batch of harvest moon punch. In addition to these flavorful recipes, useful tips on everything from keeping punch cold to stocking a bar will help you concoct special drinks all winter long?even the whole year round.

Whether it?s a stocking stuffer, a hostess gift, or a great addition to your next holiday party, Hot Toddies is the perfect guide to celebrating the season. Show less

Why is chili called "chili"? Where did the dish originate? What are the relative merits of bean and no-bean chili? Find out in this definitive guide to "the ultimate bowl of red." More than a cookbook, The Ultimate Chili Book covers chili legend and fact, lists common and uncommon ingredients (plus indispensable implements), details the ins and outs of proper chili consumption, and takes us to legendary places in the American chili world. In addition, it offers more than 30 traditional and… Show more

Why is chili called "chili"? Where did the dish originate? What are the relative merits of bean and no-bean chili? Find out in this definitive guide to "the ultimate bowl of red." More than a cookbook, The Ultimate Chili Book covers chili legend and fact, lists common and uncommon ingredients (plus indispensable implements), details the ins and outs of proper chili consumption, and takes us to legendary places in the American chili world. In addition, it offers more than 30 traditional and innovative recipes - from Texas-Style Chili and Cincinnati Chili, to Grilled Rib-Eye Chili and Grilled Corn and Chicken Chili. Illustrated throughout with full-color photographs, The Ultimate Chili Book provides a savory update on a culinary classic. Show less

Christopher B. O'Hara, author of The Bloody Mary, brings you Ribs: A Connoisseur's Guide to Barbecuing and Grilling. With dozens of color photographs and detailed recipes for over a dozen varieties of ribs and sauces, from Carolina baby-backs to Kansas City-style barbeque, this book will teach you how to make great-tasting ribs at home. Learn what cooking techniques work best, including recipes for sauces, rubs, glazes, and marinades. Sample exciting recipes for delectable baby-back, pork, beef… Show more

Christopher B. O'Hara, author of The Bloody Mary, brings you Ribs: A Connoisseur's Guide to Barbecuing and Grilling. With dozens of color photographs and detailed recipes for over a dozen varieties of ribs and sauces, from Carolina baby-backs to Kansas City-style barbeque, this book will teach you how to make great-tasting ribs at home. Learn what cooking techniques work best, including recipes for sauces, rubs, glazes, and marinades. Sample exciting recipes for delectable baby-back, pork, beef ribs, spare ribs, and more. Discover the origins of ribs' regional variations and sources for the most popular prepared sauces. Whether you're braising, smoking, grilling, or barbecuing, you won't want to be without this mouthwatering cookbook. (71/4 X 71/4, 116 pages, color photos) Show less

Have you ever wondered when the original Bloody was invented? Who makes the best prepared mix? Why a hangover makes you feel so bad? Here the answers to these questions - and any others you may have about this most complex, most varied cocktail: its invention at Harry's New York Bar in Paris, and the complete history, including a thorough discussion of the Bloody's inspiration - the hangover: its biological causes as well as its best (and worst) cures; twenty variations, with classics such as… Show more

Have you ever wondered when the original Bloody was invented? Who makes the best prepared mix? Why a hangover makes you feel so bad? Here the answers to these questions - and any others you may have about this most complex, most varied cocktail: its invention at Harry's New York Bar in Paris, and the complete history, including a thorough discussion of the Bloody's inspiration - the hangover: its biological causes as well as its best (and worst) cures; twenty variations, with classics such as the Red Snapper, regional variations like the Bloody Swedish Blonde, gourmet creations including the Surf and Turf, and celebrity concoctions from David Rosengarten, Dale Degroff, Sirio Maccioni, and Ernest Hemingway; directions for fifteen garnishes, from how to make the perfect lemon twist to recipes for the likes of chilled Cajun crawfish; an analysis of the most popular prepared mixes; and a guide to serving the Bloody in style - from the proper glassware to garnish presentation - and no-nonsense advice on responsible consumption. Thorough yet accessible, and suffused with charm and wit, the Bloody Mary will delight anyone who has ever enjoyed this unlikely concoction. (7 1/4 X 7 1/4, 132 pages, color photos) Show less