Christine Catarino

Incorporating first-party data capabilities requires assets and teams with direct knowledge and capabilities so companies involved in the advertising ecosystem can activate, enrich and measure first-party data

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Should you build a media measurement and testing practice with in-house resources, find a measurement partner, or land somewhere in between? We break it down for you in this blog. #martech #GeoTesting

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𝗣𝘂𝗹𝘀𝗲 𝟮𝟬𝟮𝟰: 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗶��𝗴 𝗖𝗦 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗛𝘂𝗺𝗮𝗻 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 After an inspiring two days at Gainsight Pulse 2024, I'm amazed at but not surprise by the rapid pace of innovation happening in the Customer Success space. This wasn't just about new tactics or efficiencies - the content pushed us to entirely reimagine how we drive value, empowerment, and human potential in CS. A few themes resonated deeply: 𝗔𝗜 𝗮𝘀 𝗮 𝗙𝗼𝗿𝗰𝗲 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗶𝗲𝗿 AI was easily one of the hottest topics at Pulse. The AI roadmap session by Shantan Reddy spotlighted Gainsight's vision for an AI-enabled knowledge layer and intelligent assistants to automate workflows and surface insights. IBM's Janine Sneed and her team showcased how generative AI can power meeting assistants to prep for meetings, automate notes, action items, follow-ups, and more. The consistent refrain: This AI transformation will be human-first, not human-free. As the Kobiton team outlined, the power will come from human-AI collaboration where we leverage technology to augment our strategic abilities. 𝗛𝘆𝗽𝗲𝗿-𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀 The most effective organizations mapped out intelligent, hyper-personalized journeys tailored to specific roles, industries, and desired outcomes. Rather than generic messaging, they used predictive intelligence to construct self-guided experiences attuned to each user's current context. Autonomous journeys meet people where they are. 𝗦𝘆𝘀𝘁𝗲𝗺𝗶𝗰 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀, 𝗡𝗼𝘁 𝗧𝘄𝗲𝗮𝗸𝘀 To truly transform, organizations must move beyond incremental CS changes to holistic transformations. They redesigned entire engagement models, created centralized workflow engines, and made CS a catalyst for broader organizational changes around customer obsession. 𝗧𝗵𝗲 𝗜𝗺𝗽𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗼𝗳 𝗛𝘂𝗺𝗮𝗻 𝗙𝗶𝗿𝘀𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 Transformations aren't just about datasets and impressive technology - they are about leading and inspiring people to be open to change and to use their skills to transform together. Kate Peter and Nikki Bishop did a fantastic job of detailing how implementing a human-first culture drives both employee and customer satisfaction, leading to collaboration and business excellence. The challenge for many organizations is achieving the clean datasets needed for these transformations. If you've navigated this journey, I'd love to connect. Reflecting on Pulse 2024, I'm excited about the immense opportunities we as an industry have at this time to shape the future of Customer Success. We're in the midst of a CS renaissance, catalyzed by the convergence of human ingenuity and AI. I'm leaning into this era of collaboration, eager to harness the transformative potential of technologies like generative AI while cultivating extraordinary relationships with our customers. #Gainsightpulse2024 #AI #HumanFirst #CustomerSuccess #Leadership

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Hard to believe with all the data, tech and talent we have in marketing today, we're still having to have the #personalization conversation. We can all do better! Let's go! In new #research from Epsilon, we asked consumers how they feel about personalized, relevant advertising and marketing to better understand when they feel seen by brands and when (and why) they may feel ignored or misunderstood. Some of the key findings include: 📉 76% of respondents say they view brands negatively when they include inaccurate information about them in their advertising. 📬 91% of respondents see at least one irrelevant ad every day. 👍 82% say they view a brand positively when they advertise a product that a person needs. Download the full report for all the findings and analysis:

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Big news for Sprout Social, Inc. customers—Sprout just announced a series of AI innovations and highly requested capabilities! ⤵ At our first-ever quarterly launch event, Breaking Ground, Sprout shared the latest product updates to AI and other innovations that social media marketers will love, like: ✅ Generate by AI Assist ✅ Instagram Threads Engagement and Reporting ✅ Snapchat partnership with Tagger, and more Getting more out of Sprout means creating more of an impact with your social strategy. Check out the link below to stay ahead with AI and beyond in Sprout: 

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Still thinking about Realize LIVE? Download the event guide for all the details about what you'll hear, what you'll do, and who you'll meet May 13-16 in Las Vegas 🤩 You might be interested in   👇 🔹 Experience overview (page 4) – highlights of the solutions and industries you’ll engage with. 🔹 What you’ll hear (page 6) – an overview of the mainstage speakers and the topics they will cover. 🔹 Realize Recommendations (page 8) — a new feature in our mobile app that suggests sessions and connections based on your unique interests. Explore the Event guide here: https://sie.ag/5jz6Ua

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Want to understand your campaign performance and measure the impact of your ad spend? With Nielsen’s Market Lift solution, unlock key metrics to show the return on your marketing investment and spend your ad dollars with confidence. #saleslift #adspend #roas

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We figured business leaders probably don't need another thought leadership piece about "the power of AI" and its economic impact. But what we *could* use is more practical advice to ensure our business is "AI-ready" and able to leverage AI to our advantage. So that's why we turned to Modus Create Chief Strategy Officer sarah mccasland to discuss the practical application of AI. Do you have the proper infrastructure in place, like data and security? How are you integrating employees into the AI conversation, etc? Here is Sarah's summary of what you need to consider when developing an AI strategy.

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Still thinking about Realize LIVE? Download the event guide for all the details about what you'll hear, what you'll do, and who you'll meet May 13-16 in Las Vegas 🤩 You might be interested in   👇 🔹 Experience overview (page 4) – highlights of the solutions and industries you’ll engage with. 🔹 What you’ll hear (page 6) – an overview of the mainstage speakers and the topics they will cover. 🔹 Realize Recommendations (page 8) — a new feature in our mobile app that suggests sessions and connections based on your unique interests. Explore the Event guide here: https://sie.ag/5jz6Ua

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Loved hosting Brad Gillespie, GM of Consulting at Cvent on our vodcast at MarTech Edge. Great insights on the evolving role of events in business, measuring ROI, and the future of virtual and in-person events. Brad's emphasis on technology and strategic planning highlights how crucial it is for optimizing an event's impact. Highly recommend this episode! #EventManagement #VirtualEvents #InPersonEvents #EventROI #PodcastRecommendations #Cvent #MarTech

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Today, Yahoo further expands Yahoo Identity Solutions to CTV! The article below from AdExchanger summarizes all the key points and what this means to advertisers.

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Working with Professional Sports teams has been so much fun - leveraging SMS to engage fans, increase season ticket holders, and get creative with on air engagement as well (QR codes in the backstop?! instant info and response for at-home fans! so cool!) Looking for a better way to communicate with your team, coaches, and fans? We've created a playbook for sports team text messaging to help you! 💬 Whether you are a coach needing to communicate with players or a sales team looking to fill seats, this guide will show you how. Download our FREE playbook today! #SMS #fanengagement #texting #textmessaging #gameday #sports #sportsteams #sportsmarketing #NFL #collegesports #NCAA #NBA #NHL #MLB

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Salesloft presents Unchurnable! 🚀 Listen as Sam Loveland, our Chief Customer Officer, and Sarah Norton, our Customer Enablement and Experience Programs Manager, dissect the pivotal transformations that have shaped #customersuccess in the last two decades. They will delve into topics such as the empowerment of data-driven business results, contrasting consultative and united team strategies, and how to stay in sync with your customers' vision. Begin with episode 1: https://lnkd.in/etaf6Wus

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🌟 New Blog Alert: Empowered Wellness—Targeted Strategies for Chronic Disease Management 🌟 Chronic diseases are among the largest burdens on healthcare systems worldwide, significantly impacting lives and economies. Our latest blog explores how Zyter|TruCare is at the forefront of transforming chronic disease care. From heart disease to diabetes, our innovative solutions leverage predictive analytics, AI, and remote patient monitoring to tailor treatments and enhance patient quality of life. Discover how our approach addresses medical needs and integrates care across various health systems to improve outcomes and reduce costs. Our goal? To empower patients and make proactive healthcare a reality. 🔗 Read the full blog below and see how we're making a difference in the lives of over 45 million. #ChronicDiseaseManagement #HealthcareInnovation #PatientCare #ZyterTruCare #HealthTech

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Today we took the wraps off CaptivateIQ inaugural State of Incentive Compensation Management Report ✨ ! Over the past few months, we surveyed 200 incentive compensation leaders across RevOps, Finance, Accounting and HR to understand the challenges and opportunities they’re seeing. Incentive compensation is meant to…incentivize. And in most cases it does (over half of payees agree) but our report unearths opportunities for comp teams to better align incentive compensation to business goals. 🤖 Only 43% of comp teams have automated the commissions process, leaving them mired in admin work rather than optimizing for outcomes 🔭 Both comp leaders and payees agree transparency is important, but there’s a disconnect; 61% of comp leaders believe they provide adequate transparency, but <50% of payees have confidence in payouts 🏔 The mountain of commissions data is largely untapped with less than 40% of incentive comp leaders actively reporting on incentive performance and less than 50% optimizing their program based on insights Dig into the data and tactical recommendations (& appreciate the genius of Heather Lohmann and Jarrod Ryhal) here 👇

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What's the difference between correlation and causation in media measurement? Correlation: Consumer sees an ad and makes a purchase. The ad must have caused the purchase. Causation: When we stopped running this ad in this test market, we saw sales drop X% in that same market, compared to control markets. The media is causing this many sales. The question remains, how do brands get to causal measurement? Mahesh Jeswani, Measured's SVP of Product breaks down how brands are leveraging automating geo-testing to uncover the cause and effect relationship between marketing sales. Don't sleep on this Q&A session! 🔥 #mediameasurement #geoexperiments

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Join me to learn about how we're scaling our marketing efforts with AI!

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Several times a day, I’m talking to people who are exploring the difference in perception of AI between C-suite and employees about what it is and how it will affect the workplace. Mark Feffer calls on the always-useful “blind man’s elephant” to explain the difference and propose solutions for closing the adoption gap. A great read, with insightful data and actionable ideas. The bottom line: Employers need to take a holistic approach to transformation, creating “targeted training, support and change management strategies to empower all workers.”  #AI #digitalworkplace #leadership

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