Christina Rodriguez

As a trends reporter and PR owner, my company stands out by being future-oriented. I provide brands with reports that help enhance their digital marketing and PR strategies, which is what defines me at my core. The various platforms are simply mediums, and with the right data, you can succeed by adapting to the evolving algorithms.

In my experience, I've assisted in shifting from reactive to proactive response during tumultuous times. Focus on authenticity and reclaiming the narrative with an ethical strategy to navigate these platforms. Monitoring through tech tools for brand mentions is significantly important to measure and calculate the response to mitigate damage.

Based on my experience, using social media and PR interviews in conjunction can be an effective way to enhance your overall strategy. Relying solely on a PR interview is not enough; it needs to be supplemented with digital marketing on social media platforms to extend the interview's reach and maintain momentum afterward.

Influencer marketing is a unique field where you can use your expertise and personal interests to influence people's opinion about your products, teaching methods or recommendations. As this industry evolves, you must adopt innovative strategies to stay ahead of the competition. It's important to remember that your audience is not solely yours, and any social media app can take it away from you, leaving you with no followers. Therefore, while you innovate your content, make sure to bring your followers off the platform as well.

It is important to communicate to your team that the contract is in place to protect everyone. This helps to reduce their anxiety and minimize any emotional reactions, such as anger. The contract should reflect the mutual expectations of both the team and leadership, and create an environment of optimism and support for all parties involved in the workplace.

It's important to show your team how much you appreciate their efforts, skills, and accomplishments. You can do this by giving praise, providing feedback, and offering incentives. This creates a culture of recognition and appreciation, which boosts employees' confidence in the company and leadership.