Christian Kugel

New York, New York, United States Contact Info
2K followers 500+ connections

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About

Track record of designing creative research & analytics initiatives, using innovative…

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Experience & Education

  • R/GA

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Publications

  • Best practices with content marketing: What normative data says about effectiveness

    ESOMAR Congress 2015

    Over a three year period, AOL has invested considerable effort to understanding content
    marketing. That effort has revealed human truths on three topics: the effectiveness of
    content marketing programs, the degree to which marketers should integrate their brands
    into content initiatives, and how to align with consumer motivations and needs.

  • Make your staff smarter: The shift from dashboards to configurable insights.

    ESOMAR Congress 2014

    Won Best Paper at the 2014 ESOMAR Congress.

    This paper sets out how 'configurable insights' - a customisable data visualisation tool - allows people who aren't from a market research background to present and use data.

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  • Mobile research: The potential of smartphones for understanding consumers

    ARF Re:Think Conference

    This paper places the opportunity of mobile research in the context of other research methods, analyzing mobile research's accuracy and how it compares to other collection methods.

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  • Organizational research reinvigoration: How a top-five media company reoriented itself around human insights

    ESOMAR Congress 2013

    This paper explains how AOL established a new consumer analytics and research team. It details best practices that a center-of-excellence function can follow to ensure highly-performing and productive teams.

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  • The ever-shrinking purchase window: Digital empowerment leads to shorter purchase cycles across categories

    The SoDA Report: 2013

    This report discusses shopping time windows, with research demonstrating that the time spent researching a product has decreased due to always-on shopping habits.

  • Uncovering hidden triggers of user generated content engagement

    ESOMAR 3D Digital Dimensions

    Social functionality has transformed the world of online news, with sharing via social networks and adding comments to articles creating a new dimension to how people experience current affairs and events. This research deployed a first-of-its-kind ratings based conjoint to measure which aspects of comments (e.g., anonymous vs. verified, partisan vs. neutral) enhance and degrade the reader's experience.

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  • What online behavior reveals about digital culture

    ESOMAR Conference

    Winning research presentation submission for ESOMAR 2010 based off of our digital culture insight work

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    See publication

Honors & Awards

  • Best Overall Paper

    ESOMAR Congress

  • Member Ambassador of the Year

    ARF

  • EXPLOR Award for Innovation in Research

    -

  • Most Innovative Research

    Word of Mouth Marketing Association research symposium

  • Agency Innovator

    Internationalist Magazine

  • Additional Honors

    -

    Program Committee Chair, 2016 ESOMAR Congress
    Advisory Member, Wharton Business School Future of Advertising Program
    Board Member, I-COM Global Data Creativity Awards
    Guest Lecturer, NYU Stern School of Business, Consumer Behavior and Media Planning courses
    Board of Curators Member, ARF
    Digital Advisory Board Member, Environmental Defense Fund

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