Chris De Vylder

AI-native companies need to embrace new pricing paradigms (price based on work done, on outcome vs hours, etc). Inevitably, new pricing models are accompanied by new workflows, new ways of invoicing, and new challenges around billing. This makes Sequence's modern billing platform particularly relevant: Sequence helps finance and commercial teams automate manual billing and stop revenue leakage. Sequence has just launched their CPQ Product for B2B software businesses with hybrid pricing, designed specifically for AI, B2B SaaS and Fintech startups. This release empowers B2B teams to create flexible pricing proposals or contracts, including teams selling custom deals with usage tiers, minimum commitments, or ramped pricing, Sequence CPQ works for any pricing model or deal term. As a customer says: "Sequence is like a notion page supercharged with pricing tools." Excited for Sequence to build the critical infrastructure needed to enable new, flexible paradigms that are critical for the AI revolution.

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We know revenue leaders are under a ton of pressure to create, convert, and close more pipeline. Today, we’re sharing our 5 biggest learnings on how to run revenue. For context, Clari just passed $4 trillion in revenue under management 🤯 . Yes, you read that correctly—$4 trillion in revenue. That’s how much revenue is flowing through the Clari Revenue Platform. And thanks to our incredible clients, we know more about how to run revenue than any company on 🌏. Swipe to see these unexpected learnings.  I am personally having a blast diving into Learning #4! What learning surprised you or is top of mind?!

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We know revenue leaders are under a ton of pressure to create, convert, and close more pipeline 📈 Today we’re sharing our 5 biggest learnings on how to run revenue 🎓 . For context, Clari just passed $4 trillion in revenue under management 💰 . That’s how much revenue is flowing through the Clari Revenue Platform. And thanks to our customers, we know more about how to run revenue than any company on earth 🚀 . Swipe to see these unexpected learnings.

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We recently caught up with Technical Sales legend Bill Balnave on V5: 💡 Why less is more with demos 💡 Starting a new journey with Mezmo 💡 Preparing SEs to own a broader, more prominent role at the forefront of GTM and customer lifecycle operations Take 5 with Bill 👇 And be sure to check out the Six Habits Framework & Certification(Tech Sales Advisors Tech Sales Mastery)

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2024 has already proven to be a transformative year for partner marketing. Our joint opportunity is massive, and we—in ServiceNow Global Partner Marketing—are all in. As we scale to $20B in revenue, your expertise and co-creations are a key driver to our joint success! We know you’re focused on getting to market faster¾and building your business. And we want to make it even easier for you to work with us and get your job done. We’re committed to elevating the partner marketing experience to give you immediate access to the strategies, programs, and campaigns that’ll help you create the demand to get there. Join me at the Global Partner Marketing booth at Knowledge 2024 to learn more about all we’ve done … and all that is to come. We’re ready to answer your questions, get your feedback, and explore what we can accomplish in 2024 and beyond. Here’s a quick sneak peek … Discover and learn Gain full access to everything our partner marketing teams offer—in one place. Our new digital front door will help you find the right programs, strategies, tools, trainings, and resources—when and where they’re needed. Our new Partner Marketing Institute offers in-depth training—from strategy to best practices—to hone expertise and maximize our joint marketing ROI. Create and customize Spend less time building—and more time doing. Campaign Creator will allow you to access turnkey, curated campaigns that are easy to co-brand and customize, so you can create excitement in the market. And when custom content—or extra support—is needed, access our Demand Center to leverage a marketplace of ServiceNow-vetted and trained vendors to speed up timelines and make procurement processes simpler. Engage and connect Grow pipeline and accelerate opportunities with new and existing customers through programs that maximize impact. We’ve made it easier for you to launch awareness and demand campaigns on leading-edge topics. And our impact is amplified when we leverage various incentive and recognition programs—whether it’s Partner Development Fund co-funding, grants for partner award winners, or exclusive assets for specialization partners. Knowledge is just around the corner, and I’m thrilled to connect with you in Las Vegas at the Partner Pavilion to demo new experiences and tools that will help us grow together.

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Big day at Clari – We’re the first company to have $4T of revenue under management. That’s how much revenue is flowing through the Clari Revenue Platform. And thanks to our customers, we know more about how to run revenue than any company on earth. After a decade and $4T, here are three of our biggest takeaways: 1. You’re not missing targets because of low pipeline coverage. Attainment is low because of Revenue Leaks – breaks in your revenue process. 2. The missing link to help create, convert, and close revenue repeatedly and predictably is the need for revenue cadences. An operating system across your org that drives consistent execution of your revenue strategy. 3. If you don’t have an AI council, you’re signing up to get left behind. Want more? Swipe to see all 5 of our unexpected for running revenue below.

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Should the RevOps function evolve to GTM Strategy and Operations?  What’s the difference and why does it matter? Can GTM Ops drive predictability, scalability, and profitability? How can GTM Ops standardize GTM process, data, and operating cadence? What’s at stake? Saket Pradhan has been on the forefront of GTM Strategy and Operations at public companies:  Dell Technologies: VP Sales Strategy, Planning and Operations at  HashiCorp: VP Sales Strategy and Planning, Analytics & Compensation Jill Guardia (she/her) is forging a new path at a ScaleUp as: SVP Revenue Enablement and Operations I will interview both in a live ask me anything fireside chat on June 26, 2024 at 9 am. We will tackle questions such as: Why does GTM Strategy and Operations matter? Who should own the global GTM process? What title, job description, reporting structure? How to get buy-in from the organization? How to ensure success for this role? How to standardize data definitions? What operating cadence to deploy? Both will speak about the obstacles when building your revenue factory and building a GTM Strategy and Operations organization and how to overcome them. No recording will be made available. Live participation only. What questions do you have for Saket Pradhan and Jill Guardia (she/her)? Add your questions to the comments here, DM me, or join us live on June 26 (link in comments or on our website). #salesops #revops #revenueoperations #gtm #saas

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Great dinner and discussion on the cutting edge of outbound automation and signals. Two nuggets from the discussion: 1) Email deliverability is especially critical for GTM motions with large scale outbound automation (usually selling to SMBs and wide TAM). There doesn’t seem to be a silver bullet, and banking on one deliverability vendor / approach is risky. 2) Bulllish on signals and automation for up-market GTM motions, but needs to be done thoughtfully. Likely keeping reps in the driver’s seat and less end-to-end automation.

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A fundamental misunderstanding of ‘partnership’ when Direct Sales and Partnering culture clashes– What most Tech CEOs get wrong when starting in partnering #3 http://surl.li/owqze #SalesChannels #PartneringStrategy

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A fundamental misunderstanding of ‘partnership’ when Direct Sales and Partnering culture clashes– What most Tech CEOs get wrong when starting in partnering #3 http://surl.li/owqze #SalesChannels #PartneringStrategy

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A fundamental misunderstanding of ‘partnership’ when Direct Sales and Partnering culture clashes– What most Tech CEOs get wrong when starting in partnering #3 http://surl.li/owqze #SalesChannels #PartneringStrategy

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A fundamental misunderstanding of ‘partnership’ when Direct Sales and Partnering culture clashes– What most Tech CEOs get wrong when starting in partnering #3 http://surl.li/owqze #SalesChannels #PartneringStrategy

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A fundamental misunderstanding of ‘partnership’ when Direct Sales and Partnering culture clashes– What most Tech CEOs get wrong when starting in partnering #3 http://surl.li/owqze #SalesChannels #PartneringStrategy

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