Sign in to view Chris’ full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Dallas, Texas, United States
Contact Info
Sign in to view Chris’ full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
1K followers
500+ connections
Sign in to view Chris’ full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Chris
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Chris
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Sign in to view Chris’ full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
About
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Experience & Education
-
The Marketing Arm
***, ****** & ***********
-
**** ****
**** *********, ******
-
**** **
************** ********
-
******* ******* **********
******** ** **** (**)
View Chris’s full experience
See their title, tenure and more.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View Chris’ full profile
Sign in
Stay updated on your professional world
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Other similar profiles
-
Trina Roffino
United StatesConnect -
Hannah Walsh
Global Business Lead
Greater LondonConnect -
Nick Cernoch
Creative Director
Dallas, TXConnect -
Diala Habib, PhD
New York, NYConnect -
Sera Holland
United KingdomConnect -
Jake French
Professional Speaker and Author
Portland, Oregon Metropolitan AreaConnect -
Adam Cappelli
Louisville, KYConnect -
Gregory LeFave
New York, NYConnect -
Maria (Maribel) Asensio
Wichita, Kansas Metropolitan AreaConnect -
Natalie Gruis
Chief Strategy Officer (CSO) at TBWA\NEBOKO
AmsterdamConnect -
Tracey Brader
Managing Partner at DDB Remedy
LondonConnect -
Fred Schank
Marketing & Technology Leader | Driving Brand Growth through Innovative User-Centric Experiences
Fort Lauderdale, FLConnect -
Matthew Smith
Austin, Texas Metropolitan AreaConnect -
Greg Johnson
Brand Strategy Leader | Marketing and Advertising Executive
Dallas, TXConnect -
Michael Lanyon
Greater Chicago AreaConnect -
Karen Gordon
Washington, DCConnect -
Wilson Tang
New York City Metropolitan AreaConnect -
Chris Bechtel
Los Angeles, CAConnect -
Haydon Young
New York City Metropolitan AreaConnect -
Rachel S.
Merion, PAConnect
Explore more posts
-
Ian Brookes
Not sold on DOOH yet? This might change your mind. Travel Texas and Vistar Media's 'Let's Texas' campaign is a spectacular example of what DOOH can do. By matching the photos and videos displayed to the time of day, they created a highly personalised and hyper-local campaign. The results? Exposed consumers were 176% more likely to visit Texas than those with no exposure. But better than that, 35% of those exposed come to Texas from distances of 250 to 499 miles. I doubt many traditional ads have convinced you to make that kind of trip! #DOOH #Advertising #OOH #PersonalisedAdvertising
9
-
Brandon Clark
Connecting with creative industry leaders at the BrXnd.ai conference was refreshing. Two takeaways: 1) A.I is a feedback machine, not a generation engine. Marketers don't need more ideas. We need to get to better ideas faster. 2) Hallucinations are a feature, not a bug. The A.I conversation has taken a serious tone over the past year; let's not forget it's all-new, so have fun and experiment. *Shameless plug* the McKinney EDIB team built out a Custom GPT in February; it's an awesome example of having fun with tech. (link to the GPT below) Yes, the robots are here. Let's party 🕺 🤖 Anita Schillhorn van Veen, Jasmine Dadlani, Gerald Flannory, Darcy McCarthy, Lea Lashley, Piper Hickman https://lnkd.in/eU3NkWsD
27
-
Adam Zimmerman
Kudos to our own Greg Mize and Franco García for concepting and spearheading this promo and Insung Kim and Daniel Easley for the knockout creative. Outside of the facts that I am an indie rock fan, a vinyl aficionado, and have been known to frequent record stores (shout outs to Criminal Records, Wuxtry Records-Athens, SCHOOLKIDS RECORDS, and my childhood haunt RTO in Dunedin, Florida) here's why I love this promo: - It doesn't work without collaboration and partnership with our All-Star pitcher Spencer Strider. He is committed to the idea, and as the linear notes below describe, is passionate about local independent music and the Atlanta music scene. As team marketers, we strive to connect our players, with their permission, more deeply with our fans. Spencer is sharing his love of music and it is resonating. - This is both a gate giveaway AND an experience. On top of the vinyl giveaway, these bands will play a free post game show in our plaza and Spencer will host their performance. While the vinyl giveaway requires a ticket to receive it, the concert is not ticketed and open to the public. It's entirely possible we draw two different audiences for the same promo night. - From its launch a few hours ago, I am already seeing this promo take our brand into interesting places. We've heard from other artists, music venues, independent record stores, and creative types who have been struck by this promo. I'm excited to see what unexpected collaborations and opportunities will emerge from this. - There's been a lot of complexity to get this done. I applaud Greg for persevering. It's easy NOT to do something, especially when there's no need to do it. We could've rolled out a safe promo and conducted business as usual. But here we live by the creative mantra of "Wouldn't it be cool if?!?!?" rather than, "My only concern is..." We are better for it. So I am excited to get this program launched and see where it goes. Come check it out August 7th!
97
21 Comments -
Nurlan Urazbaev
FYI: Digital Out-of-Home Insider Summit October 2 – 5, 2024 Austin, TX (Media Post): Who needs a "metaverse" when digital screens and rich, imaginative interactions are possible in real life? As Digital Out of Home screens pop up everywhere you glance - even F1 racers and shopping carts, digital try-ons. and gamified billboards - the medium is a part of the landscape of everyday life. This is not media […] #DOOH #digitalbillboards #digitalsignage
-
Susan Cooper
🗣 The word is out! I'm speaking a the OneVoice conference in Dallas this summer! Join me and Creative Director Clay Prewitt at our session to learn all our Ad Agency insider secrets about casting voice talent and the creative process. 🎙️ Voiceover friends, will I see you there? Comment below and let me know! Registration link in the comments. #VoiceOver #voiceoverconference #voicecasting #onevoice #commercialproduction #creativeprocess
30
21 Comments -
Elise Anthony
CEX is easily one of the most impactful experiences for content experts I’ve enjoyed in the last decade. I’ll get right to it: If you didn’t attend, invest in the digital pass. The insights apply to corporate content too. Marketing orgs MUST think like a publisher and invest in creative, scrappy tactics and approaches that appeal to customers rather than trying to spoon-feed what the C Suite often insists upon.
2
1 Comment -
J.D. Miller
Kicking off our dual summits! The CDM Media CIO & CISO Dallas Summit and the CHRO & CLO Dallas Summit! These dynamic events bring together visionary leaders to chart the course for success in 2024 and beyond. At the CIO & CISO Summit, we'll dive into groundbreaking tech advancements, from AI innovations to enhancing cyber resilience, equipping executives with the tools and strategies needed to navigate the evolving digital landscape. Simultaneously, the CHRO & CLO Summit will focus on transformative HR strategies, workforce development, and the critical role of learning in driving organizational growth. It's a unique opportunity to connect, learn, and lead the way into a future brimming with possibilities! As we embark on this journey, we look forward to exploring the synergies between technology and human capital management. Today’s sessions promise insightful discussions and actionable roadmaps that will empower us to tackle the challenges and leverage the opportunities ahead. From optimizing AI integration to fortifying cybersecurity frameworks, and from fostering a resilient workforce to nurturing continuous learning cultures, these summits are packed with valuable content tailored for executive leaders. Let's embrace the future together, fostering innovation and resilience across all facets of our organizations! Thanks to our sponsors: CIO & CISO Centersquare Resolve Tech Solutions Searchlight Cyber - The Dark Web Experts SoftwareOne CHRO & CLO Chegg Inc. Cornerstone OnDemand Guild Preply PrimePay Rippling Ten Thousand Coffees #CIOCISODallasSummit #CIO #CISO #CHRO #technologyleaders
20
-
Gabriel Salomon Ramirez
🎙 Breaking news. We were just named Ad Age A-List Standout Agency for 2024. 🙌🏼 Some context on the award. There are 13,996 agencies in the US (IBIS World), 25 agencies make the A-list. "It is the most prestigious honor in advertising. The recognition is awarded based on game-changing creativity, bold leadership, and the ability to point the advertising industry in new directions." - from Ad Age. A few highlights and learnings from the award announcement and strategy (this is the 1st time I've been part of a team to win this in my career): ✅ Move the needle for client/brand business outcomes and call out specific annecdotes. The article headline says it beautifully "McKinney Hits the Right Notes for Creativity and Efficacy". And small specific details are key. For example, they mentioned Popeyes leapfrogging KFC to become #2 for market share in the category since we took over the account. And in the case of Little Caesars Ad Age even mentioned a funny anecdote we included from the CEO of Papa John's giving a nod to Little Caesar's hypercharged sales volume on their earnings call. "We don't talk about them a lot because they are not public, but credit card data we have suggests they (Little Caesar's) are doing really well." One of my favorite quotes on this how to call out anecdotes to tell a great story is from Jad Abumrad an epic storyteller from Radiolab fame. He preaches to "Chase the little sh*t". It's the cognitive effect of how paying attention to the smallest of details reframes a story to have a much bigger impact. ✅ Social Impact Matters. If you are going to talk the talk you gotta walk the walk. Ad Age mentioned naming our first female president in our history (grateful to work with Gretchen Easton Walsh), obtaining B-Corp status, and our partnership with VCU Brandcenter in breathing life back into Creative Circus (a storied ad school) with an updated curriculum for a new generation of creatives. None of this is possible without all the blood, sweat, and tears from our McKinney Squad, brand partners, and the community that supports us and our brands. Also, a huge shout out to the agencies who also made the list continuing to push the boundaries with great work. What a phenomenal accomplishment ya'll. I could not be prouder. I've linked to the full article in the comments below 👇🏼 #AdAgeAList #advertising #marketing
55
9 Comments -
Isaac Mizrahi
Good article by my colleague Michael Roca for ADWEEK. Unfortunately, most advertisers can't distinguish between reaching the Hispanic consumer and connecting with the Hispanic consumer. That's why they seem satisfied when most of their media efforts reach Hispanics via spillover media buys targeted non-Hispanics, the famous (and failed) "total market" approach. Reorienting its media KPIs around Hispanic media plans is a great starting point for each client. This involves dissecting the GRPs, Reach, and Frequency to Hispanics, distinguishing between spillover from general market media efforts that come with a generic message and intentional targeting with culturally relevant messages. By doing so, agencies can tap into the immense potential of the Hispanic market.
28
9 Comments -
Leslie Carothers
People [me included] love to gather together in person to learn, to experience, to network, to explore. That's why specialty events, niche conferences/summits with dedicated programming, and tradeshows like #Lightovation at Dallas Market Center are so popular right now. We want and need the human connection. But, if we can't travel to - or be at - all of them [ which most of us can't ] what can we do? We can explore an event or a home together, online, in community - as our avatars - and that is exactly what the Metaverse Lighting Trendhouse LINK allows us all - and anyone around the world - to do, for free, 24/7, no email required. ____ My long term goal with this entire project I've been in charge of for #DallasMarket's Lightovation tradeshow [ as Laura Van Zeyl knows ] has been to help educate lighting retailers, exhibitors and their reps as well as interior designers on how to use this free content [ this link ] to bring people together, in their stores, showrooms and/or event spaces - in community. This free content that Dallas Market has made available is such a fun and exciting experience -- and allows everyone to walk through the Metaverse Lighting Trendhouse, in community with others [as their avatars ] - wearing virtual reality goggles [ or not ] and talk about what they're seeing. In addition to VR and the actual metaverse experience in the Metaverse Lighting Trendhouse, it also incorporates AR and AI, so everyone has the opportunity to see how all of these technologies work together to create something truly spectacular. ____ During the upcoming June Lightovation tradeshow, I will be in the Metaverse Lighting Trendhouse installation from 9-11 on Wed, June 19th and Thursday, June 19th, to help all attendees understand exactly how to use the free content LINK to the Metaverse Lighting Trendhouse to: Create dynamic in store/in showroom events that will drive traffic, publicity and revenue. I would love to see YOU there if you're an exhibitor, rep, lighting retailer or interior designer attending Lightovation next month, and especially if you are one of the 21 lighting exhibitors featured in the Trendhouse. #lightovation #dallasmarket #metaverse #AI #VR #AR #lighting #thoughtleadership #savourpartnership #dallasmarketdesign #designwealthcommunity cc: Cindy Morris Cole Daugherty Jaclyn Sion Warren Shoulberg
7
-
Kevin Lee
I was delighted to chat with David Alexander – CMO of Everbridge and Executive Professor at Texas A&M University -- who has deep experience and killer insights for marketers, especially B2B marketers, seeking to effectively reach corporate decision-makers. Check out our new interview! #marketing #ai #datavisibility #criticalevents
79
2 Comments -
Gerald Schoenhoff
Here's the latest digital campaign of four :15s from Crew Marketing Partners for Earth's Own Food Company working with the talented fashion photographer, Nick Merzetti at Merzetti Studios. It's creamy, it's steamy and oh so dreamy. Fresh out of the gate and the results already look great. Amazing team effort from Naeem Walji, Brahm Finkelstein, Teresa Maria De Paz, Cameron Tomsett, Nick Merzetti, Jennifer Sidoriak, Jessica McCullough, Chelsea Prest #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #webdesign #graphicdesign #design #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #bhfyp #onlinebusiness
35
9 Comments -
Alex Michael G9 Aim ads
🚫 Don’t Miss Out on Thiruvalla’s Advertising Potential! 🚫 Hi I hope you’re doing great! I wanted to quickly touch base with you regarding the importance of LED billboard advertising in Thiruvalla, particularly at our high-traffic CSI Junction location. 👉 Here’s What You Might Be Missing: Lost Visibility: By not utilizing our LED billboard, could be missing out on connecting with thousands of daily commuters and shoppers in one of Thiruvalla’s busiest areas. Reduced Market Presence: Without this strategic placement, maintaining top-of-mind awareness among consumers becomes more challenging, especially as competitors capitalize on these prime advertising spots. Missed Customer Engagement: LED billboards are not just about advertising; they're about creating engaging experiences. Forgoing this could mean less interaction with potential customers, directly impacting sales opportunities. Decreased Competitive Edge: In today’s market, staying ahead means being seen. Missing out on this prime advertising opportunity could hinder your ability to compete effectively in the local market. Untapped Event Synergies: Thiruvalla is a hub for cultural and festive gatherings, which our LED billboard could leverage to maximize exposure during peak times, enhancing brand recall and loyalty. 🤔 Let’s Discuss! It’s crucial we leverage every opportunity to keep visible and engaging. Could we set up a quick call to discuss how we can avoid these potential losses with effective OOH advertising strategies? Looking forward to your feedback! Alex Michael G9 aim ads
1
-
Paige Hegedus
While the official name of the activation was the H-E-B The Porch, I am unofficially (but officially) calling this "How Paige Got Her Event Groove Back." Rally Department, LLC (creators of The Porch!!) sought out the Tara Wilson Agency for event production, venue communications, and staff management to support an eight-stop tour during the fall of 2023. Here's my advice for anyone who is looking to break into event production and/or looking for guidance on any upcoming tours! Things YOU can control: 1️⃣ Building A Team: If possible, hire experienced event producers who can jump into different roles if need be. We had two back-to-back events with extremely limiting set up and teardown schedules in two different cities. It was crucial to have nimble team members who were able to divide and conquer in order for us to stay complaint with trucking laws and still execute flawless activations for our clients. 2️⃣ Lead By Example: "No one is above picking up trash." If you are interested in being an event producer, get ready to get dirty. I've been professionally planning events for almost a decade and there is NO role I am too good for. Work alongside your team. Don't just bark orders. 3️⃣ Know When It Is Time To Pivot: Just because something isn't working doesn't mean it is a failure. Some things work better at one venue vs. another. Respond during the event vs. staying in the mindset of "this is how it has always been done." This might be your only chance to engage with a fan/guest...seize the moment! Things you CAN'T control: 1️⃣ Who Your Venue Contact Is: While I met some incredible venue contacts throughout this tour....I also met some...not so nice or helpful ones. It's going to happen, but don't let it define your experience somewhere. 2️⃣ The Weather: There are going to be beautiful days...and there are going to be days where you are moving heavy activation materials across a parking lot in a really bad thunderstorm (true story!). While you can't control the weather, you can control how you prepare for it. Don't wait to order the weather supplies until you see it in the forecast...always have it on hand. Shout out to Bryan Delgado, MBA and Owen Lindsey for making my transition back into event so easy! This tour was definitely one for the books.
105
9 Comments -
Hugh Scallon
✅🖥️ Variety (5/22): “Last year, the writers strike kept boldface names from appearing at the upfronts. This year, everybody turned up the star power to 11. NBCU stuffed its presentation with performances from Little Big Town, Michael Bublé and Kelly Clarkson. Amazon went overboard with a nonstop parade of A-listers, including Reese Witherspoon, Will Ferrell, Jake Gyllenhaal and tennis great Roger Federer, with none other than Alicia Keys as the opening act (and yes, she promoted her Amazon line of skin care products). Disney also hauled out the heavy hitters: Ryan Reynolds, Michelle Williams, Sterling K. Brown, Steve Martin, Martin Short and Selena Gomez, just to name a few. Opening Disney’s upfront was Emma Stone, introducing CEO Bob Iger while getting in one more plug for her Oscar-winning film “Poor Things.” The sheer number of movie mentions (NBCU took time to debut the trailer to “Wicked”) felt unusual at an event traditionally tailored to ad-supported TV. But in the streaming age, everything’s for sale — and there’s nothing brands like more than cozying their messages up to the biggest names in showbiz. Sports franchises were put on a higher pedestal than usual as networks lean on live games to deliver the audiences that advertisers covet. Sports personalities, from Tom Brady to Jason Kelce to Dawn Staley, were all over the presentations. Fox made it clear to anyone in earshot that it has the Super Bowl next year and it has Brady, a bona fide NFL legend, joining the Fox Sports team in the booth for football season this fall. Disney used a hunk of its time to tub-thumb the future of ESPN. Netflix bragged about landing two Christmas Day NFL games. WBD pledged allegiance to the NBA even as the company is kneedeep in contract negotiations with the league.” ⬇️ #upfronts #newfronts #streamingtv #ctvadvertising
3
-
BMG360
Sneak peek...coming soon: The BMG360 Performance Marketing Podcast! First up: How will the Olympics, elections, and other media disruptions impact advertising strategies and campaigns? Stay tuned! Shout out to Maureen Grandin, Tyler Korponai, Rochelle Starr, Bradley Klein, Ron Rosano, Alec Green, and Jesse Manning! #podcast #performancemarketing #olympics #olympicsads
63
6 Comments -
Anna Bager
Always amazed by how effective DOOH campaigns can be in the "digital age"! Travel Texas teamed up with Vistar Media for a DOOH campaign targeting millennials and Gen X travelers, aiming to boost awareness and visits to the Travel Texas website. The campaign used personalized OOH ads in cities like New York, Los Angeles, and Chicago, running across billboards, gas stations, malls, and more. By leveraging Vistar’s Device ID Passback (DIDP) solution, they retargeted consumers across multiple channels including day-parting, with ads tailored to daytime and nighttime activities. This approach ensured relevance, targeting the right audience at the right time and place. And the results were impressive, to say the least: those exposed to the campaign were 176% more likely to visit Texas. Additionally, there was a +22% lift in considering Texas as a vacation spot and a +78% lift in intent to plan a trip. The campaign not only increased awareness but also drove significant real-world actions, showcasing the power of DOOH in modern advertising. #DOOH #TravelTexasCampaign #FutureOfAdvertising
28
2 Comments -
Ellen Weinstein Salamay
Imagine a bustling kitchen where flavors from around the world blend into a harmonious dish. Building global teams IS like fusion cooking: you want to retain individual ingredients' unique flavors and textures while ensuring the final dish is coherent. Three things to get it right then : • Your vision, like a chef’s, MUST guide the team, aligning efforts toward a common goal. Without it, the team risks becoming disjointed. • Each ingredient should be chosen not just for its taste but for how it complements others. • Finally, the key is balance. A great chef doesn’t force ingredients together. You must create a culture of respect, open communication, and mutual appreciation. When thinking about overseas talent, consider the best fusion dish you've ever had. The love for great food - we all have that “in common.” Don't we?
5
1 Comment -
Jen Spencer
I love this exercise so much... asking revenue leaders to identify the force and friction at every stage of their flywheel. Marketing Friction: Content (what are ways people can learn about product or service?) Sales Friction: How long does it take someone to get in touch with you? Service Friction: How can a customer learn and self-serve? How do they continue to see value with your product or service? But then, as Ryan Harris called out, what are the activities, processes, or systems that might SEEM like they create friction, but in practice, that friction CAN be a competitive force. My favorite part of this is that no matter what industry you're in, whether it's professional services or SaaS or manufacturing or higher education or healthcare, we can have an engaging, productive discussion about what works (and what doesn't) within our organizations. We can learn so much from each other, regardless of GTM strategy or industry vertical!
43
11 Comments
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Chris Bristol in United States
-
Chris Bristol
Greater Boston -
Chris Bristol
Director of Marketing and Corporate Relations at Puget Systems
Seattle, WA -
Chris Bristol
Manager Distribution Construction at OGE Energy Corp
Oklahoma City, OK -
Chris Bristol
Sr. Project Engineer \ Electro-Mechanical Actuators (EMA) Product Line at MTS Systems Corp.
Greensboro, NC
39 others named Chris Bristol in United States are on LinkedIn
See others named Chris Bristol