Chelsia Lai

Chicago, Illinois, United States Contact Info
1K followers 500+ connections

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About

Digital and social media specialist working to create compelling content since 2015…

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Experience & Education

  • McDonald's

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Organizations

  • Delta Phi Lambda Sorority, Inc.

    Director of Marketing

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    - Developed and enforced the master communications/branding plan to bring the vision and mission of DFL to all audiences (students, members, alumnae, parents, advisors). - Ensured all communications and messages reflected the DFL brand. - Developed and established DFL branding standards. - Reviewed and updated the DFL Style Guide, as necessary. - Made sure members and vendors adhere to DFL branding standards. - Served as a liaison for vendor licensing with Affinity Consultants - Assisted the…

    - Developed and enforced the master communications/branding plan to bring the vision and mission of DFL to all audiences (students, members, alumnae, parents, advisors). - Ensured all communications and messages reflected the DFL brand. - Developed and established DFL branding standards. - Reviewed and updated the DFL Style Guide, as necessary. - Made sure members and vendors adhere to DFL branding standards. - Served as a liaison for vendor licensing with Affinity Consultants - Assisted the Marketing Manager with the monitoring of national DFL social networking accounts, and facilitate the creation of a social media calendar. - Oversaw and facilitated monthly staff meetings with the following staff members: Webmistress, Marketing Manager, and Newsletter Editor-in-­Chief.

  • Delta Phi Lambda Sorority, Inc. (Undergraduate)

    President, Vice President of Records, Public Relations Chair, Policy Chair, Academic Chair

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    - Oversaw all executive board, cabinet positions, and active sisters - Served as the as the official spokesperson, liaison, and delegate for Delta Phi Lambda and outside sources - Created social media pages and PR plan to attract members and promote events - Updated all social media, kept photographic record of events, and maintained organization website

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