About
Articles by Chardia
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NYC TELEVISION WEEK LABOR DAY SALE SAVE 30% OFF TICKET PRICES TODAY
NYC TELEVISION WEEK LABOR DAY SALE SAVE 30% OFF TICKET PRICES TODAY
By Chardia Christophe - Garcia
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Special Discount in Honor of Presidents' Day (Event for TV Advertising Professionals)
Special Discount in Honor of Presidents' Day (Event for TV Advertising Professionals)
By Chardia Christophe - Garcia
Activity
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You can find my essay, “Hip-Hop Needs A Reckoning,” in the latest issue of TIME #metoo #hiphop #womeninhiphop #journalism #musicjournalism #culture
You can find my essay, “Hip-Hop Needs A Reckoning,” in the latest issue of TIME #metoo #hiphop #womeninhiphop #journalism #musicjournalism #culture
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TIME is committed to embracing innovative new technologies and platforms to advance our mission of providing trusted journalism for audiences around…
TIME is committed to embracing innovative new technologies and platforms to advance our mission of providing trusted journalism for audiences around…
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In May, US polo team captain Maggie Steffens asked for financial help on Instagram. Flavor Flav – William Jonathan Drayton Jr – answered the call:…
In May, US polo team captain Maggie Steffens asked for financial help on Instagram. Flavor Flav – William Jonathan Drayton Jr – answered the call:…
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Experience & Education
Courses
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MediaBistro Copywriting for Media Program
Fall 2014
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MediaBistro Event Planning Program
Winter 2013
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Shopify Growth Lab | Facebook & IG Ads Masterclass: Optimize Your Campaigns and Measure Success
Winter 2021
Projects
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Featured Panelist: Empower NYC Conference
Empower is an invite-only Executive Summit that was held on International Women's Day in New York City. I was a panelist on their morning session, Modern Marketing: How to Break Through in the Fragmentation Era. This panel was moderated by Business Insider's Lauren Johnson and fellow panelists include, Lemonade's Maya Cohen Prosor, NICE Ltd's Einat Weiss and Sportradar's Julie Mossler.
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Guest Lecturer: Fordham University | Lincoln Center Campus
Career in Media: How to Break in & Tips to Succeed
This panel was presented by Fordham University's Media & Entertainment Alliance and moderated by the Director of Programming at SportsNet New York. I alongside 3 execs. from Horizon Media, Dun & Bradstreet and MediaCom participated in an informative Q+A where students were able to obtain insights into the media business and tools they could use to break into the field. -
Article Mention: The Journal News: October 2014 Feature on Career Development & Steps to Get Ahead
This article offers some great advice on simple tools everyone can use to get ahead in their career. In today's digital age, it's important to utilize online resources more than ever, but we must not forget the importance of building genuine relationships. I was fortunate enough to be featured in this edition both online and in-print where I discuss some of the tools I've used to get ahead in my career.
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Guest Lecturer: NYU | School of Continuing and Professional Studies
How to Succeed in Any Field: Career Tips for Success
An insight into the realities of staying current and on top in the corporate world from 2 young professionals in the design and publishing fields.Other creatorsSee project -
CBS News Feature: New Study Explores Black Millennial Spending Power
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I spoke with Jessi Mitchell of CBS News to explain why authenticity, timing and solution based ads are so critical and how brands continue to miss the mark by not investing in Black and Brown communities. They'll promote us on MLK Day and during Black History Month but we are more than just our struggles. It's time companies understand that #BlackJoy in advertising is a critical piece of the puzzle often over looked. This segment just scratches the surface and I hope it's the beginning of…
I spoke with Jessi Mitchell of CBS News to explain why authenticity, timing and solution based ads are so critical and how brands continue to miss the mark by not investing in Black and Brown communities. They'll promote us on MLK Day and during Black History Month but we are more than just our struggles. It's time companies understand that #BlackJoy in advertising is a critical piece of the puzzle often over looked. This segment just scratches the surface and I hope it's the beginning of deeper conversations surrounding this topic.
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Featured Panelist: IAB Fall Marketplace
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"The Future of DEI and how Brands can Open Minds, Shape Decisions and Offer Solutions"
What do brands need to do to build trust and meet consumer expectations, especially the more diverse Gen Y and Z populations, in the products, images and purpose-driven messaging they expect to see? How should marketers approach the creation of brand advertising and media buying through a DEI lens? In this session, you'll hear from experts on why DEI is a business imperative that will ultimately bring more…"The Future of DEI and how Brands can Open Minds, Shape Decisions and Offer Solutions"
What do brands need to do to build trust and meet consumer expectations, especially the more diverse Gen Y and Z populations, in the products, images and purpose-driven messaging they expect to see? How should marketers approach the creation of brand advertising and media buying through a DEI lens? In this session, you'll hear from experts on why DEI is a business imperative that will ultimately bring more loyal customers and expose brands to a much larger market, as well as why budget accountability and new product strategies are needed to meet the needs of the new general market. -
Featured Panelist: New York Women in Communications Student Career Bootcamp "Intergenerational Communications in the Workplace"
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Each year, New York Women in Communications hosts a Student Career Bootcamp that draws students and young professionals together. This event features a variety of panel topics related to women who are navigating the communications industry during a transformative time. The purpose is to help women in the media and communications industry as they start their careers, giving them a preview into different types of careers and other tangible career advice.
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Featured Panelist: 2021 Event Marketers Summit (Summer)
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Fireside Chat: Diversity in Events: Using Data to Ensure No One Feels They're The "Only" at Your Event
What does it mean to curate an attendance list? How do you infuse more diversity into your event audiences—creating safe spaces for all who attend? In this session, we’ll dive deep into the practical methods you can employ to truly diversify event audiences. Learn how to better listen to audiences to identify pain points. Understand how to build events just for diverse audiences based on…Fireside Chat: Diversity in Events: Using Data to Ensure No One Feels They're The "Only" at Your Event
What does it mean to curate an attendance list? How do you infuse more diversity into your event audiences—creating safe spaces for all who attend? In this session, we’ll dive deep into the practical methods you can employ to truly diversify event audiences. Learn how to better listen to audiences to identify pain points. Understand how to build events just for diverse audiences based on better listening and data. Get into the nitty-gritty marketing details and get actionable insights you can use to make change at an operational level to move the needle—approaches that will ultimately strengthen your event culture and brand mission. -
Moderator: Forbes + The Financial Communications Society: Improving Diversity in the Workplace and in Marketing
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The FCS Young Members Circle (YMC) launched a three-part virtual event series called "Your Future At Work." In collaboration with exclusive programming partner Forbes, YMC presented panel discussions on key topics top on the minds of young professionals today. I moderated a conversation titled, "Improving Diversity in the Workplace and in Marketing". featuring the following panelists:
- Nikki Darden, Head of Global Marketing Integration, Citi
- Justin Grant, VP, Corporate…The FCS Young Members Circle (YMC) launched a three-part virtual event series called "Your Future At Work." In collaboration with exclusive programming partner Forbes, YMC presented panel discussions on key topics top on the minds of young professionals today. I moderated a conversation titled, "Improving Diversity in the Workplace and in Marketing". featuring the following panelists:
- Nikki Darden, Head of Global Marketing Integration, Citi
- Justin Grant, VP, Corporate Communications, JPMorgan Chase
- James White, Head of Diversity & Inclusion, Lord Abbett -
Moderator: For(bes) The Culture #CultureTalks
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I moderated a For(bes) the Culture, #CultureTalk feat. Jonathan Kirkland, Head of Marketing and Brand at the BLK App (the largest dating app for Black singles). We talked Black love, technology and dating in a pandemic. Check it out on IGTV.
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Featured Panelist: IN-PERSON Podcast By Bizzabo
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IN-PERSON is a podcast series that tells the stories behind the world's most daring events and the people who make them happen.
Chardia Christophe-Garcia (Marketing Director, Forbes) shares how Forbes is leveraging in-person events to further their editorial brand, which promotional channels work best, why sometimes it pays to take it slow in your career, and the importance of knowing that not everyone is going to like you—and why that shouldn’t hold you back.
Honors & Awards
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40 Leading Women in the Events Industry You Should Follow in 2024
InEvent
From the emergence of virtual events to the rise of experiential marketing, the sector continues to evolve at breakneck speed. It is driven by innovation, creativity, and the tireless efforts of professionals who strive to deliver unforgettable experiences.
Among these professionals, many inspiring women have left an indelible mark and challenged the norm. They are the women leaders in the events industry, driving innovation and creating unforgettable experiences. -
2022 Top 50 Black Marketers on the Rise
African American Marketing Association
AAMA recognizes Black marketers who are demonstrating success in the areas of leadership, content, design, strategy and media. This list includes executives across Meta, Cadillac, Save the Music Foundation and more!
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Top 55 Event Experience Leaders of 2022
Bizzabo
Event professionals are among the most innovative and forward-thinking folks in the world. Even among this talented community, some individuals stand out by consistently challenging the status quo and pushing the industry forward. From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on community votes.
Whether their title is event professional, event marketer, or event influencer, these leaders are…Event professionals are among the most innovative and forward-thinking folks in the world. Even among this talented community, some individuals stand out by consistently challenging the status quo and pushing the industry forward. From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on community votes.
Whether their title is event professional, event marketer, or event influencer, these leaders are redefining the events industry from top to bottom. They’re the movers, shakers, and all-around masters of their craft. -
BizBash x Connect 40 Under 40 Honoree
BizBash X Connect
Connect and BizBash have teamed up to introduce our first co-branded “40 Under 40” feature. This impressive list highlights 40 corporate and association planners, incentive organizers, sales managers, event designers, experiential marketers and other noteworthy event professionals who are making an early mark in the event and meeting industry.
The resilient influencers and innovators featured here have helped lead the industry through unprecedented times by thinking outside the box…Connect and BizBash have teamed up to introduce our first co-branded “40 Under 40” feature. This impressive list highlights 40 corporate and association planners, incentive organizers, sales managers, event designers, experiential marketers and other noteworthy event professionals who are making an early mark in the event and meeting industry.
The resilient influencers and innovators featured here have helped lead the industry through unprecedented times by thinking outside the box, acquiring new skillsets and forging unconventional paths to success. -
Event Marketer Magazine's Experiential in Color Honoree
Event Marketer Magazine
This initiative recognizes the diverse leaders across the Events/Event Marketing ecosystem who shape the events industry and create/build a pipeline and additional opportunities for people of color.
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ForbesLive Industry Recognitions
Multiple Associations
Throughout the year, Forbes hosts various dynamic and interactive events that bring our storied brand and iconic franchises to life. As a marketer on the ForbesLive team, I have contributed to the success of multiple events across our ecosystem which have been recognized by a number of prestigious awards including, the Drum Marketing Awards, the American Best in Business, the dotCOMM Awards, the Communicator Awards and the Virtual Event Awards. We even won "Event of the Year" at the Stevie…
Throughout the year, Forbes hosts various dynamic and interactive events that bring our storied brand and iconic franchises to life. As a marketer on the ForbesLive team, I have contributed to the success of multiple events across our ecosystem which have been recognized by a number of prestigious awards including, the Drum Marketing Awards, the American Best in Business, the dotCOMM Awards, the Communicator Awards and the Virtual Event Awards. We even won "Event of the Year" at the Stevie Awards for Women in Business as a result of our work for the 2020 Forbes Power Women's Summit which generated over 20K registrants across 164 countries across the virtual landscape.
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Let's face it: Sustainability and social impact are at a crossroads in 2024. Acronyms that were once a rallying cry – ESG and DEI – have become…
Let's face it: Sustainability and social impact are at a crossroads in 2024. Acronyms that were once a rallying cry – ESG and DEI – have become…
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Our Spotify networking event next week is sold out and there's a long waitlist. Never miss an important event or update, follow us here and become a…
Our Spotify networking event next week is sold out and there's a long waitlist. Never miss an important event or update, follow us here and become a…
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Beyoncé granted Kamala Harris permission to use her song "Freedom" for her presidential campaign, a rare and significant approval. The song…
Beyoncé granted Kamala Harris permission to use her song "Freedom" for her presidential campaign, a rare and significant approval. The song…
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“We live in a world where trained cops can panic and act on impulse, but untrained civilians must remain calm with a gun in their…
“We live in a world where trained cops can panic and act on impulse, but untrained civilians must remain calm with a gun in their…
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Excited to have Sean Gregory and Alice Park in Paris covering the Summer Games for TIME. You can—and should!—sign up for their pop-up newsletter…
Excited to have Sean Gregory and Alice Park in Paris covering the Summer Games for TIME. You can—and should!—sign up for their pop-up newsletter…
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Over the past year, I’ve had the privilege of growing closer to the community at the New York Women In Communications. NYWICI emboldens me to stay…
Over the past year, I’ve had the privilege of growing closer to the community at the New York Women In Communications. NYWICI emboldens me to stay…
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More great news this week! Documentary feature VIKTOR, produced in association with TIME Studios, was selected as a World Premiere for the Toronto…
More great news this week! Documentary feature VIKTOR, produced in association with TIME Studios, was selected as a World Premiere for the Toronto…
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My poem installation commemorating the unmarked graves of the previously enslaved people of New Rochelle, New York.
My poem installation commemorating the unmarked graves of the previously enslaved people of New Rochelle, New York.
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Salesforce has been named a World's Most Sustainable Company 2024 by TIME! 🌎
Salesforce has been named a World's Most Sustainable Company 2024 by TIME! 🌎
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And here I’ve been, afraid to start a Kickstarter or Patreon for my creative film and entertainment projects because I’m not sure who would give or…
And here I’ve been, afraid to start a Kickstarter or Patreon for my creative film and entertainment projects because I’m not sure who would give or…
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