Catherine Merritt

Greater Chicago Area Contact Info
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About

Catherine Merritt aspires to elevate those around her and applies her expertise and…

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Experience & Education

  • Spool Marketing and Communications

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Volunteer Experience

Publications

  • Working Mother Magazine

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    Why Mom DNA is 99% Entrepreneurial (whether we know it or not).

    By our very nature, moms are innovative, visionary and more. In other words, a lot more of us could be entrepreneurs.

    See publication

Honors & Awards

  • Cannes Bronze Lion

    Cannes

    https://olsonengage.com/2015/06/23/olson-engage-wins-a-cannes-lion/

    Olson Engage's work on “Wake Up & Smell the Bacon” campaign for Oscar Mayer has won a Bronze PR Lion at the Cannes Lions International Festival of Creativity.

    The campaign, a collaboration with digital agency 360i, was built around an iPhone attachment that turned smartphones into bacon-scented alarm clocks, allowing people to wake up to the smell of bacon anywhere. Olson Engage led PR and earned-media strategy on…

    https://olsonengage.com/2015/06/23/olson-engage-wins-a-cannes-lion/

    Olson Engage's work on “Wake Up & Smell the Bacon” campaign for Oscar Mayer has won a Bronze PR Lion at the Cannes Lions International Festival of Creativity.

    The campaign, a collaboration with digital agency 360i, was built around an iPhone attachment that turned smartphones into bacon-scented alarm clocks, allowing people to wake up to the smell of bacon anywhere. Olson Engage led PR and earned-media strategy on the effort, which created massive media buzz and wound up boosting sales and helping the Oscar Mayer brand stand out in a massive but largely unbranded online conversation about bacon.

    Approximately 2,000 campaigns were submitted to the PR Lions, with 200 making the shortlist and only 79 receiving Lions.

    The international recognition continues a strong run of accolades for the 105-person PR team, which earlier this year won a Silver Effie (Wrigley’s Extra), two Shorty Awards (for Trulia and Oscar Mayer) and three Insight & Innovation (IN2) SABRE Awards (Skittles, Oscar Mayer and the Belize Tourism Board) on top of 2014 recognition such as being named U.S. Agency of the Year by PR Week and the world’s top consumer consultancy by the Holmes Report.

  • Cannes Silver Lion

    Cannes Lions

    Oscar Mayer's "Wake Up and Smell the Bacon" won a Silver Lion at Cannes

  • Oscar Mayer's 'Say It With Bacon' wins Effie Award

    Effie Award

    Oscar Mayer's "Say It With Bacon" wins an Effie Award in the Small Budgets, Products category

  • Sabre Awards

    Holmes Report

    Olson Engage added to its remarkable run of national accolades by taking home three trophies at the 2014 SABRE Awards in New York May 6, including two agency of the year honors.

    Awarded by the Holmes Report, a leading PR-industry trade publication, the SABRE Awards are among the industry’s most-entered and most prestigious competitions.

    Olson Engage took home both Specialist Agency of the Year and Creative Agency of the Year honors.

  • PR Week Agency of the Year

    PR Week

    In bestowing Olson Engage, which was also named Midsize Agency of the Year as well as Agency of the Year, with this top honor, one judge summarized the broad sentiment by saying, “This firm is a model for creativity, growth, and client service.”

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