Cat Koehler

Looking for a quick way to increase retention of your new donors? Send your new donor an email welcome series. Email welcome series could be many different lengths. Here's an example 4-part series: Email #1: 𝐓𝐡𝐞 𝐆𝐫𝐚𝐭𝐢𝐭𝐮𝐝𝐞 𝐄𝐦𝐚𝐢𝐥. Show gratitude. Love on your donor. Tell him/her you care about them. Tell the donor they're making a big impact on someone's life. Email #2: 𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐄𝐦𝐚𝐢𝐥. Tell the donor a story of impact. Show the donor that the gift he/she made is making a difference. Make the donor feel valued. Donors want to know their gift is changing a life. Video storytelling works wonders. Email #3: 𝐓𝐡𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐄𝐦𝐚𝐢𝐥. Ask the donor to take a small action. I call this a "micro-action." When you get donors to do something small, they become more willing to do something bigger. This might be to share something in social media, make an introduction, send an encouraging note, or download a free ebook. Email #4: 𝐓𝐡𝐞 𝐀𝐬𝐤 𝐄𝐦𝐚𝐢𝐥. If your new donor is a single gift donor, use this email to ask for a second gift. Many studies show that unless you get a second gift from a donor within the first 90 days, you're not likely to get a second gift. Appeal with a strong story in this email. After you complete these 4 emails, then move the donor into your typical email cadence.

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The Digital Summit Series in Kansas City is this week! I'll be headlining the show! (That just means going on in the last time slot) The two-day conference on Wednesday the 15th and Thursday the 16th. I'm really excited about this talk. If you're in Kansas City and in marketing, I would love to meet you there! If you haven't registered already, save some money with my discount code SPEAKER300. #DigitalSummit #DigitalMarketing #KCMarketing #MarketingConference

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Major donors will have objections. Welcome them! You want to hear the objections so you can adequately address them. An objection isn't a personal challenge or an attack. Your job isn't to fight the objection. Your job is to ask probing questions so you completely understand the objection and then provide a well-researched answer. If you don't know, tell the donor and find the answer. Responding to objections is what makes a great proposal convert.

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Major donors will have objections. Welcome them! You want to hear the objections so you can adequately address them. An objection isn't a personal challenge or an attack. Your job isn't to fight the objection. Your job is to ask probing questions so you completely understand the objection and then provide a well-researched answer. If you don't know, tell the donor and find the answer. Responding to objections is what makes a great proposal convert.

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Want to enhance your return on investment in marketing? Consider merging print and digital strategies for a wider reach and more significant impact. Want to learn more? Contact us at ONEpress, powered by the Nebraska Press Association to learn more. #MarketingTips #DigitalMarketing #PrintMedia

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Marketers: If you're concerned your campaign is off-brand...it probably is. Surely you've seen this in the wild... 😑 The voice doesn't match the audience. 🙅‍♀️ The topic has little to do with the brand's personality. 😬 The campaign has a cringey, off-base, or unexpected tone. Imagine, "Check your monthly Medicare statement, no cap." If you don't speak up, you'll be experiencing this: 🤦‍♀️ See something, say something. Keep your hard work on-brand! ⚡ #onbrand #branding #marketing #marketingcommunications #marketingcampaign #brand

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Is your copy too organization-focused and not donor-focused? Write your next appeal and place the word 'you' into every sentence. Some of the sentences may not sound right, but you can fix that when you edit the copy. By forcing yourself to write the word 'you' into each sentence in the copy, you'll naturally write copy that is more donor-focused.

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From Marketo to Kentucky: The David Kreitter Story I'll just be here waiting for the memoir, but until then, everyone can tune in to the newest podcast episode of Pretty Funny Business! This was a super fun one! I even learned David was Sydney Mulligan ☕️'s first Marketo launch pack consultant 😯 Of course, it's pretty funny too, and we discuss: 💕 The OG days of Marketo Consulting (tag urselves) 💕 America's best candy (IYKYK) 💕 How much marketing can get away with without telling IT by using Marketo

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Team Member Mentions: Loren Strauss! Loren has been with ASN for 1 year. If you want to see your website move from "not found" to page 1 of a Google search, Loren's your go to Enhanced SEO Specialist. READ MORE: https://lnkd.in/gwsZ9YD8 #seo #homecare #homecaremarketing #homecaresales #homecarewebsite

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SMS marketing is an effective tool to cut through the noise and help increase event attendance - if used correctly. Used wrong, it's just another distraction that will get blocked out by your audience (figuratively or literally). Used right, however, it's highly effective at converting "I'll show up if I remember" into "I can't miss this." #DigitalMarketing #EventMarketing #SMSMarketing https://hubl.li/Q02ttpGc0

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Hot tip from the memory bank: The pause in conversation was my # 1 tool for tough customer service situations when I was a community manager in my 20s. 👂 One, it shows the person that you've listened to what they said and you're thinking about it before replying. 😠 Two, if what they said was rude, inappropriate, or snarky, it gives THEM a few seconds to hear what THEY said and realize, wow, that wasn't ok. 💡 In those tough conversations, 9/10 times the person would apologize. I would acknowledge that they were frustrated and likely needed to feel heard. And then we would move on (calmly) to get to the root of the situation they were dealing with and figure out a resolution. Give it a try the next time you're in conversation with someone who feels like throwing verbal daggers. I hope it works for you too.

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Maybe this is a Monday morning rant 😫. I don't know. This story is a little old (as in published May 17, 2024), but also it is old news. Marketing budgets dropped again and CMO pressures are high. How bad is it this time? "A recent Gartner survey revealed marketing budgets have fallen 15% on average in 2024," according to the post in CMSWire. Ugh. Not great. However, do we honestly think there is going to be a time when we hear CMO success rates and tenure skyrocket, and budgets climb to new record levels of spending 💰? Don't count on it. It's not impossible, it's just not likely. Marketing is not an easy job, the economy is tight, and buyers (with so many different buying committees) everywhere have many options for purchasing a solution for their challenges. If you want them to purchase YOUR solution, it is going to take a lot of work. I don't have the answer to the marketing challenge. I appreciate all the data 📊, insights, and advice I can gather on the subject. I read as much as I can and devour articles like this. However, as marketers, the answer isn't AI, it isn't new campaigns, or better personalization. It's everything. Look at your teams, your structure, your process, and your spend on EVERYTHING. What is working? If something is not working well enough, stop it now (don't spend another penny). Or revise it. Don't focus on some new solution (shiny object like AI) to solve this. AI will help you scale and has a lot of advantages, I believe this is true. However, we still need fundamentals in place. Scaling marketing using flawed processes or inaccurate buyer insight is just the same as the old days of spray and pray email. Marketing automation didn't solve that, it just made it easier to do it at scale. Don't get discouraged by the data on diminishing budgets and increasing marketing challenges. We are marketers 🌞, we are used to this. We live it daily. Don't look for a single solution to solve everything, look at everything individually. Run a pilot program (this is what we advise our buyers to do) and try something unique or radical for a specific segment or vertical. See how it performs. Then, scale it if that makes the most sense. Or, try another pilot. These challenges aren't new. Go back to your marketing fundamentals to solve them. Try to simplify complexity, it is something Carlos Hidalgo and I talk about A LOT. Then, get ready to revise everything again. That's what makes marketing exciting, right? At least it does for me. https://lnkd.in/dAj6-Ndn #b2bmarketing #marketingchallenges #AI #modernmarketing

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Sharing about a service I learned about earlier this week, you’ll probably be interested if you run Search Ads 🤓 Steve Hadar grabbed some time off my schedule just to banter, but I got interested in what he sells actually. Cross-Brand by Primelis, tell me if you’re already familiar with the service. I wasn’t. To save everybody time – this is most helpful if you’re spending at least $10k a month 💰 exclusively bidding on your own brand terms 🔎 search engine advertising. I cover it in my video, but what it does is... 1. Allow you to NOT waste money bidding when you’re organic listing would already be served up in the top spot on the SERP, when your brand is being searched. 2. When a competitor does place an ad against one of your brand terms, you would serve your ad to compete 🤼‍♂️ for that traffic… but when their ad is no longer present, neither is yours 3. You can also use it to serve ads on your competitors when they ARE NOT bidding on their own branded search terms 🥷 To put a cherry on top 🍒 they track your Blended CTR on your ads and organic listings (so you can track if opportunistically placing your ad is bringing your more or less clicks.) Steve showed me a case where a business saw their CTR improve as their cost went down (no longer wasting spend when they’re already #1 organically). I gleaned that, for this client, their #1 organic listing had higher CTR when served in the top spot Vs their ad. Reducing the instances where the paid ad was necessary led to higher average CTR overall 📈 Had to put it out here. Steve is a cool dude - shout out. ~~~~~~~~~~~~~~~~~ Follow for more 🕙Marketing Minutes #digitalmarketing #marketingtips

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I had a meeting with a potential customer this week who wanted to discuss SEO. He said that his main goal was to come up in search. He has a medical office but felt that he wasn't being found, and when we ran a quick search evaluation, we found that his site ranks for zero keywords. Not a one. He was struggling with something we run into a lot - his website was developed by someone internally who doesn't know anything about SEO. It clearly wasn't a consideration when it was built and the content was written. I think one of the terrible things that has occurred with website platforms is that they keep marketing themselves as things that anyone can use. Anyone can DIY a website and put it online to call it done. It's like if you had no beef in the kitchen but were assigned to make a beef hamburger. You might be able to make it look like a hamburger. You could top it with all the yummy tomato, lettuce, pickles, and onions - whatever you like on your burger, but without any beef, it's not going to perform the way it should. It's the same thing with a website. Yes, you can make one. You can set it on a plate for all the world to see, but if you have goals you want it to meet and you don't put those in place, it's going to fall short. Just like the requested beef burger that was made with no meat. No substitutions are going to make it what was expected. Sure, we can make burgers out of black beans, quinoa, and even fake meat, but it's not going to deliver what was requested. So what's my point? Asking someone to build you a website, strategize your SEO, and write your content who has no idea how to actually do those things to reach your goals is a lose-lose situation. You won't get what you want, and they will end up delivering something that ultimately you're disappointed in. For an established organization that has goals and wants outcomes, they need to utilize people who know how to put a strategy in place to reach those goals. Often, the internal go-getters can be essential to implementing pieces of the strategy, but asking them to do it on their own isn't realistic. They don't have the experience. That's where we come in. At Pixel Power, we specialize in building websites that not only look great but are optimized to meet your business goals. We provide strategic SEO, compelling content, and a clear plan to ensure your site performs as it should. Let’s work together to turn your online presence into a powerful tool for success. #AECIndustry #SustainableBusiness #WomenInConstruction #MarketingCommunications #SocialMediaMarketing #BrandAwareness #EngagementIssues #ContentStrategy 

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A message from our Creative and Brand Management teams. Have a wonderful week! #smallbiz #smallbusiness #localseo #seo #branding #marketing #advertising #AI #creativeagency #digitalmarketing #businesssolutions

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PIVOT! In our world of SEO, content, and marketing, it is so crucial to be able to pivot from one focus to another. If you're like me, you like to know what to expect. In life, though, that's not realistic, nor is it in marketing. You can plan and strategize all day, and you should! But you have to be flexible in order to help your organization and all its teams meet their goals. We can't be siloed into our little bubbles! Most of us have been in that position where you think you're going to focus on A, and then from the powers that be, you suddenly need to switch to focus on B! For example, if you're a staffing company, you may think that 2024 will be the year to focus on your manufacturing vertical, but then realize in Q2 you need to PIVOT and focus on finance instead. Your teams need to be agile enough to pick up the new tasks and run with them! In SEO world, we have to help all our organization's teams - sales, design, IT, editorial, etc - by supporting their new goals with the expertise we can share.

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