Pelham, New Hampshire, United States
Contact Info
2K followers
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About
Activity
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"Everyone suffers when society has different expectations simply because of our gender." ❗🔊❗ Also, anyone else wondering which relationship these…
"Everyone suffers when society has different expectations simply because of our gender." ❗🔊❗ Also, anyone else wondering which relationship these…
Shared by Cassie Kalafut
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Sharing the Journey Part 4: It’s never easy to hear someone call your baby is ugly. April 2024 Now that we had bars, it was time to see if poeple…
Sharing the Journey Part 4: It’s never easy to hear someone call your baby is ugly. April 2024 Now that we had bars, it was time to see if poeple…
Liked by Cassie Kalafut
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Came back from my trip to an exciting announcement! 🔊 🚨 Beyond excited to share Audigent's new Contextual integration and next-gen product…
Came back from my trip to an exciting announcement! 🔊 🚨 Beyond excited to share Audigent's new Contextual integration and next-gen product…
Shared by Cassie Kalafut
Experience & Education
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Audigent
View Cassie’s full experience
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Projects
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Business Plan for IBIS Consulting Group
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As part of the Bentley University curriculum, each student was required to create a new business plan for an existing business seeking help in areas including marketing, finance and operations. Assigned IBIS Consulting Group, my team worked to provide educated recommendations to the company regarding its online diversity training product based on in-depth research on the industry, its competitors, the market, and existing conditions at IBIS.
Personal responsibilities on the project…As part of the Bentley University curriculum, each student was required to create a new business plan for an existing business seeking help in areas including marketing, finance and operations. Assigned IBIS Consulting Group, my team worked to provide educated recommendations to the company regarding its online diversity training product based on in-depth research on the industry, its competitors, the market, and existing conditions at IBIS.
Personal responsibilities on the project included identifying and analyzing a lucrative, but specific, market segment; developing short-term and long-term marketing objectives; determining positioning, product strategy, pricing strategy, and distribution strategy; creating a communications and promotions strategy; and calculating an educated sales forecast for the product.
Languages
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English
Native or bilingual proficiency
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French
Limited working proficiency
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