Casey Fox

This episode of The Search Cast, Chase Embree (Director of Paid Search at LERMA) discussing the evolution of paid search, including how AI (Google Gemini) is being incorporated. Give him a like and follow. Full episode here: https://lnkd.in/gVNJKweW https://lnkd.in/gPh4vYCH #paidsearch #ppc #marketing #digitalmarketing

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#Memphis #PR and #Marketing Pros! Learn from the best of the best on how to pull together winning award entries and strategies for showing off your best work. The #VOXawards are due soon!

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🌶 A new study from the Association of National Advertisers and 4A's reveals that agencies and clients often have differing definitions of value. It's crucial to align on what value means in your partnerships. Check out this article for insights from Cost of the Pitch II. #clientrelations #agencylife #marketing #anamarketers #anaafm https://lnkd.in/gcP7hdT9

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U.S. Digital Advertising Hit New Record in 2023 💵 7.3% year-over-year overall increase (YoY) between 2022 and 2023, according to the newly released “IAB Internet Advertising Revenue Report: Full Year 2023,” conducted by PwC. The report found that Q4 saw the highest growth rate of 12.3% from the year prior (4.4%), with revenues rising to $64.5 billion. Internet advertising revenues reached a record-high of $225 billion in all of 2023! Will 2024 set a new record? #advertising #digitaladvertising

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#TheARF Members can access a good cross-section of the attention metrics industry from this recently updated report. It covers what tools providers use, whether they evaluate ad creative or the media environment, what they report and more. Phase II's findings will be released at the #Attention 2024 event this May. This report is a good primer. #attentionmetrics #adcreative #adplacement #advertising #advertisingresearch #attentioneconomy

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Check out my latest blog post for @SEMpdx: Navigating the @Reddit Rabbit Hole: #SEO Opportunities and Pitfalls for Brands https://ow.ly/XTpN50SnEvC #reddit #redditSEO #redditmarketing

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As temperatures rise, Liquid I.V. makes sure to remind everyone to stay hydrated with Liquid I.V. Electrolytte Drink Mix! If you have a message to share with South Florida audiences, reach out to learn more about advertising on Out-of-Home. #OOH #Advertising #Miami

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Build trust with your audiences using concrete data to amplify the reach and impact of your press releases. Learn more from Business Wire: how to enrich your content and fortify its influence and trustworthiness across all audiences. Learn more about how #data can enhance your #pressrelease, #communications, and #publicrelations strategies. Boost your #engagement and #askmehow https://lnkd.in/ehD3fgVY

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Great insights from my colleaugue regarding the benefits of leveraging current co-op transactional data to impact consumer acquisition campaigns. Want to tap into this goldmine for your 2024 initiatives? Contact me at rmiller@path2response and let us "dig up" the best prospects for your marketing campaigns. #datadriven #directmail #acquisition #DTC

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JPMorgan Chase bank is creating a new business unit, Chase Media Solutions, that will let marketers reach their customers inside of the “Chase Offers” area of their website and app with targeted deals and discounts related to their spending history. Unlike most retail media networks, Chase will only charge merchants a fee when a customer uses a deal to make a purchase. Given the strict privacy regulations around the financial sector, the bank is not sharing any transaction or personal data with advertisers. However, what Chase brings to the table for advertisers is a brand-safe environment with verified users.   Matt’s Hot Take™ - With seemingly everyone launching a media network these days, banks make a lot of sense for one big (probably obvious) reason – their data. Additionally, what makes Chase stand out from every other retail network is that they have access to an enormous amount of transaction data across many retailers vs only one retail silo. This allows them to look across transaction histories to find spending patterns to inform audience development and tailor offers. It also personalizes the experience for their card members in a way that has the potential to create real value while plowing more transactions into their cards which help them double dip on transaction fees and ad sales. If executed well, I could see this taking off. The more valuable the experience, the more consumers will shop through Chase’s properties. In turn, that will make the advertising model that much more attractive for brands to jump in, driving up the value further for consumers in the process. #mattshottake #media #retailmedia #marketing Check out this week's newsletter where we also go deep into TikTok's Instagram competitor app: https://bit.ly/4aXbcoP Subscribe inside the newsletter link for more!

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🚨New #Podcast Next Wednesday🚨 Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing, joined the #TicketManager #AllAccessPodcast to tackle some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties. Mark your calendars👉 May 15 📆 #AllAccessPod x #SportsBusiness

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B2B marketers are focusing more budget and effort on acquisition marketing according to this report ⬇️ Was direct mail left out of the study due to oversight or bias? Want to see some case studies of how we’ve built B2B DM acquisition engines for our clients? Then reach back here. #b2b #directmail #directmailmarketing #gundir

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Maximizing your ad budget isn’t about spending every last penny at your disposal. It’s about planning your ad spending with the goal of maximizing your return on investment - and the right media partner can help you accomplish just that. Contact me to learn more. https://lnkd.in/eKvzwsnT #LifeatCox

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Maximizing your ad budget isn’t about spending every last penny at your disposal. It’s about planning your ad spending with the goal of maximizing your return on investment - and the right media partner can help you accomplish just that. Contact me to learn more. https://lnkd.in/geR6Wf5x

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