Carrie Booze

We started a #substack newsletter! Pace Public Relations latest newsletter shares new studies, viral news and social trends--along with our clients who are available as expert sources. If you're a #reporter looking for new sources subscribe below! #lifestyle #lifestylepr #newsletter #pr #publicrelations #media #mediarelations

8

Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend! In the ever-evolving landscape of communcations, the A-la-carte approach is outstripping the traditional model. We saw that long ago by offering our clients unprecedented flexibility by allowing them to tailor their PR strategies. This innovative method brings forth several key advantages reshaping the #PR industry. https://lnkd.in/dJzDPfCh

8

3 Comments

An important insight here. A lot of planning goes into the big events like Money20/20 with my fintech clients, and we've had to have these types of conversations with them to make sure the announcement clears the bar to be meaningful, or if they should announcement something before to build some momentum (or announce after on your own terms).

4

1 Comment

Broadsheet Communications client Paul Bannister, Chief Strategy Officer at Raptive, shares insights on Google's delayed cookie phase-out. The move, now postponed to 2025 pending regulatory approval, promises to reshape the $600B online advertising landscape. Bannister emphasizes the balance between consumer privacy and revenue for content creators. "The delay will benefit the ad industry by giving it more time to get ready for Google’s changes, said Paul Bannister. “People’s privacy is important and so is revenue for publishers who create great content for those people."" Read more about this significant shift in The Wall Street Journal's latest piece: Google Delays Cookie Phase-Out Following Regulatory Pushback

7

These highlights from Cision's 2024 State of the Media Report offer important insights about interacting with journalists. Download the full report (see last slide) to get all the details. #mediarelations #PR #journalists

5

Seeing great posts from friends, colleagues and media safety & freedom orgs today marking #WorldPressFreedomDay. Important time to appreciate the critical work and severe challenges - often risking life and freedom - that journalists face today. There is no more important part of my team's mission than enabling the exceptional work of all the Dow Jones-publications across conflict areas, covering crucial economic and business stories securely, telling the stories of climate and disaster, and working within increasingly hostile autocracies. Risky work that gives us all purpose - at the The New York Times, The Washington Post and beyond. "In a world increasingly characterized by geopolitical tensions and sweeping government restrictions, the role of journalists has never been more crucial—or more challenging. As they navigate the complexities of reporting from countries with significant security concerns, they face a myriad of risks that threaten both their safety and the integrity of the press. From the criminalization of independent journalism in Russia, to the surveillance-heavy landscape of China, and even the operational difficulties in Africa, our journalists encounter daily challenges just to bring us honest, reliable news." - Dow Jones

39

Anyone asking, "Now what will we do for press clippings?" Last week's news that Burrelles would be closing their press clipping service, after 130 years of service, shocked some industry watchers and has caused concern among some PR professionals. As the primary provider of nationwide press clippings for the past century, articles from newspapers and magazines, many clients and media monitoring services are now turning to Truescope for help. First, I wish my friends at Burrelles the best in their future efforts or retirements. The industry is a small, friendly group of people and I've been around these people and learned great insight from them across my entire life. Second, within Truescope our U.S. operation has been providing press clippings since 1908, This post outlines the importance of traditional media in a comprehensive communications strategy, but also answers how Truescope is providing real press clipping articles to our clients, and many new clients. As the only company now providing nationwide print media monitoring, we are helping many new friends. Let me know if you have questions or need a new solution for traditional, online and social media monitoring. Truescope's platform integrates all media making the tracking and measurement of your campaigns easier. We literally help our clients see their world more clearly. #newsmonitoring #pressclippings #mediamonitoring #publicrelations #prmeasurement #newsarticles

11

PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

42

Anyone who has founded and run a company knows the ups and downs of entrepreneurship. It was so fun to talk to Nate and Eric about their journey and also provide some insight on what PR is (and isn't). Thanks for having me! #thoughtleadership #entrepreurship

1

Unlike many leaders in the public relations industry, I never studied PR in school or worked at a major firm. Instead, I cut my media teeth in journalism. It was while writing for newspapers and magazines in the mid 2000s – receiving hundreds of PR pitches a day – that I developed a sense of what worked and what didn’t in media relations. (There was a lot that didn’t.) Occasionally I’d tap into this knowledge while doing a little PR as a side gig, usually at the request of a business or artist who had never worked with someone in PR. Eventually those side gigs snowballed into the business that became Theirsay. As I built the firm, being an outsider to the industry was an advantage. Doing things differently helped us cut through the noise and land meaningful coverage for our clients. Our proposals didn’t look like proposals from other firms. We didn’t pay attention to competitors or the PR industry at all. We just focused on delivering value to both our clients and the press. Clients who had bad experiences with PR previously appreciated our fresh approach. As we grew and the caliber of our clients increased, our approach normalized a little. We adopted the tech tools every firm uses. We started doing more traditional press releases, while also continuing to place stories other firms might not think to pitch. I started to feel less like an outsider, but definitely not like an insider. Things seem to have come full circle now. The camping industry report and attendant PR campaign we executed for The Dyrt was recognized at the national level with an Anvil Award from Public Relations Society of America (PRSA). It was one of the top three data-based PR campaigns in the U.S. last year. So I guess this little firm is officially not an outsider anymore. But our philosophy of bringing forward great stories that support the public good of journalism while also driving business objectives for our clients has never changed and never will. The list of other Anvil honorees offers a much more encouraging picture of the PR industry than looking at my inbox in 2007. I see other examples of outsider thinking that are transforming this industry for the better. It turns out PR has more to offer than I used to think it did and there is room at the table for outsiders too.

30

11 Comments

Cision 2024 State of the Media Report: Nearly three-quarters (72%) of journalists value press releases as their preferred content to receive from PR professionals. We surveyed over 3,000 journalists across 19 countries to understand their biggest challenges and how PR teams can build stronger, long-lasting relationships with their media partners. Key Findings and Takeaways; Press releases still reign supreme: 72% of journalists value them more than any other pitch medium. AI hype vs. reality: Less than half of journalists are using AI regularly. Multimedia makes a splash: 87% of journalists crave visual content. Journalists' biggest struggle in 2024: Building trust amid a landscape cluttered with "fake news." #DM for a copy and consultation on your brand narratives. #communication #findings #marketingcommunication #prprofessional #publicrelation #mediainsights #corporatecommunication

2

In my latest #MooneyOnPolitics #podcast I talk about how parties will engage in the management of expectations in the last week of the campaign, especially as they try to prepare for seat losses or hoped for gains that never materialise (as the independents pick up momentum). #LE2024 #EE2024 https://lnkd.in/e5-yJuzv

2

Putting a human being at the center of a story was always the most effective way to talk through a bigger narrative, and as a journalist, getting to the core of a narrative was a critical part of my work. Now, with Prosek Partners, my work centers on establishing similar relationships with our clients that I once did with my sources, competitively developing a messaging that stands out, and putting it to work with our colleagues in the press. https://lnkd.in/edCPU_8m

59

3 Comments

Election turbulence is a threat to marketers during these perilous and polarized times. Here are nine ways brand managers and communicators can protect budgets, avoid scams and reach customers in a noisy and cluttered market.

8

MEDIA MAVERICK MICHAEL LEVINE SHEDS LIGHT ON BIDEN-TRUMP DEBATE: EXPECT PASSION, ENERGY, AND STRATEGIC INTENSITY LOS ANGELES, CA — June 25, 2024 — As the highly anticipated Biden-Trump debate approaches, leading U.S. media expert Michael Levine offers a compelling preview of what viewers can expect. With a landscape where political debates have become a hybrid of television spectacle and a battleground for America's future, Levine asserts that the stakes have never been higher. "Given that viewers are conditioned to see the 2024 debates as a mix of television entertainment and a war for America's future, they will want to see passion, energy, and even anger in service to the country's interests," says Levine. He emphasizes that a self-controlled Mr. Trump or an overly composed Mr. Biden risks being forgettable, much like Mr. Kerry and Mr. McCain in past elections. Levine stresses that candidates must let loose to make a lasting impression. However, this must be done strategically to avoid alienating crucial voter groups, particularly suburban women and swing voters. "So much is at stake that both candidates need to let loose to make a lasting impression but not in a way that may alienate key groups," he adds. In Levine's expert opinion, the true battleground of the debate lies not in the exchange of facts, policies, or one-upmanship. Still, in the emotional resonance each candidate creates with the viewers. "In the end, it's not the facts, the policies, or even the one-upmanship that Mr. Biden and Mr. Trump offered in the debate that matters. It's how they make voters feel," Levine concludes. As the nation gears up for what promises to be a pivotal moment in the 2024 election cycle, Michael Levine's insights offer a unique perspective on the elements that could define the debate's impact and ultimately influence the election outcome. About Michael Levine: Michael Levine is a renowned media expert and author with over three decades of experience in the field. He has worked with some of the biggest names in politics, entertainment, and business, offering invaluable insights into media strategy and public perception. ---- https://lnkd.in/gGSBC92U #presidentialdebates #debates #inspiration #motivation #careeradvice #selfgrowth #motivationalcoach #businesscoach #personalcoach #michaellevineconsulting #michaellevine #thelastwaltz #whatisyourwhy #losangeles #wisdom

4