Carolyn Tisch Blodgett

📣 New Dan Rayburn Podcast Episode Alert: The Latest in Sports Media and Streaming! This week, Dan and I dig into the ever-evolving world of sports media, streaming, and entertainment. Here's what we cover: 🏆 Sports News Roundup: We highlight the latest developments from FIFA, FOX, Disney, NHL, WBD, and ITV. Get the scoop on the biggest moves in the sports media landscape. 🏈 NFL Sunday Ticket Trial: We break down the NFL's decision to appeal the ruling in its ongoing legal battle. This move could potentially extend the case until 2026, with significant implications for the league and its broadcast partners. 🎬 Paramount Global Updates: Hear our take on the latest rumors surrounding Paramount Global and get the details on their new Paramount+ pricing structure, set to take effect on August 20th. 📊 Viewership Numbers: We analyze viewership figures from recent major events: - Stanley Cup Finals Game 7: 7.7 million viewers (peak: 10.3 million) - England vs. Slovenia on ITV and ITVX: 9.2 million viewers - CNN's presidential debate: 8.7 million on pay TV, 2.3 million concurrent streaming 💰 Tech Investment: Twelve Labs recent funding success - $50 million in series A after $17 million in seed round closed- and the need for Multimodal AI that understands videos like humans. Dan questioned how the tech will be monetized and whether $50mm sets a steep expectations hill for the company to climb. I am more optimistic as the ability to enable human-like video understanding for a large content library has many practical known cases for search, retrieval and recommendations, but I also believe all new use cases will be created. 🚀 Tata Consultancy Services: Dan shared insights from a day-long visit with Tata Consultancy Services - North America Media & Entertainment Business Unit, highlighting their impressive work in data, advertising, and AI. Don't miss this packed episode! Tune in for expert analysis and insider perspectives on the latest trends shaping the future of sports media and streaming. Listen here:🎙️ https://lnkd.in/gfaCxrZW #SportsMedia #StreamingMedia #NFLTrial #ViewershipData #MediaTech #AI

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Why We Play the Game Some interesting sports nuggets coming from Horowitz research that portends some significant growth for younger-than-cable/broadcast (basically, under 49) audiences via the new Venu streaming service. 🏈 Per Horowitz, 58% of sports viewers 18-34 and 57% of 35-49 yo indicated a likelihood to subscribe to Venu. (In all, 42% of 2,008 surveyed U.S. adults who identified themselves as "sports viewers" said they'll "likely" or "very likely" subscribe to Venu Sports, Horowitz said.) 🏈 🏈 This is decidedly good news for the service and validates the Venu Triumvirate’s move to future proof their business since 74% of cable subs cite ESPN as a “must have” and 48% of adults said that ESPN was important to their enjoyment of cable, more than any other channel (https://lnkd.in/gUJpccYR). 💥 But to put this into some perspective, Harris Poll research indicates only 35% of Millennials and GenZers watch sports on live broadcast (https://lnkd.in/g2fmbqtt). While this may not be quite an apples to apples (especially since Venu hasn't even launched), Morning Consult's extensive sports research indicates 52% GenZers say watching sports it’s not an important part of being a fan (https://lnkd.in/gujHRgDV). Foul the play or a second half comeback? I am betting on the latter if the Venu team understands how to engage the Zillenial fanbase in a meaningful way (ahem). Its gonna be a good game, that is for sure. https://lnkd.in/gCdPUGQe

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Do you agree with ttagz that micro-influencers are the way forward? Irrespective of your view its well worth giving their latest blog a read: https://lnkd.in/dxUnfzM3 #influencermarketing #socialmediamarketingtips

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I had a great conversation with Casey Hurbis, CMO at Rocket Mortgage, at the Brand Innovators Sports Marketing Summit during #SuperBowl LVII. We talked about how technology is reshaping fan experiences, the importance of personalized engagement, and the future of digital advertising in sports. Always interesting to hear your thoughts on all things fan engagement, Casey! Watch the full interview here ⬇️ https://bit.ly/3yq8Cty

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Great post from Grace Carney Union Square Ventures on The Fragmentation Of Search: https://lnkd.in/egwnR95D Are consumers willing to pay for Search? We'll be able to answer that question in a subset of what current search excludes, when we launch our edtech MVP of MakeLoveNotPorn Academy in a few months' time: https://lnkd.in/e3jbrak6 - the aggregator hub for the best of the world's #sexed, searchable by age-appropriateness, cultural sensibility etc. At a time when open healthy #sexed is being censored and deplatformed everywhere (including deliberately in search), parents and teachers have told me for years, we'll pay anything for this service (while VCs/investors have refused to fund anything to do with this topic). We'll see - watch this space 😎

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What does the political landscape look like based on brand preference? What brands are truly non-partisan? In a polarized US political climate, many brands are focused on being as non-partisan as possible - but the latest Harris Poll 100 data show an interesting picture of what brands resonate more or less with Democrats and Republicans. More brands in their 100 skew towards liberal preference, though what most strikes me is how hard it is to truly exclude a party. The appeal of brands that have taken a potentially divisive stance (Chick-fil-a, Nike, etc.) may sit further on one side, but still hold significant preference across parties. When compared with how far out the Trump Organization polls away from Democrats, its interesting to see how the 'Chick-fil-a sandwich effect' allows consumers to separate product from brand. https://lnkd.in/eSextXbt #brandstrategy #brands #politics #uselection

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When we launch the video and blog content for our United States Professional Tennis Association collaboration in 2025, we will be putting our brand partners in front of of some incredibly high-value consumers. Your brand could be our partner! We have limited space for only FIVE brand partners from the following categories (first-signed, first-in): • automotive • financial services • credit cards • insurance • investment services • hydration • strength, conditioning and recovery • health food and nutrition • information technology • consumer electronics • mobile phones and service • household products • hardware • retail See your category in that list? (If we missed you category, let us know). We will deliver up to 75 MILLION brand impressions to this high-value consumer group through a variety of tactics, including brand/product integration in content, clickable ad overlays, award-winning video storytelling, provocative lower-third teasers, relevant email campaigns, social media posts and more. All with the recommendation and endorsement of our 14,000+ USPTA professional INFLUENCERS. Let’s talk about getting your brand in the program. Contact Robert Mazzucchelli to learn more. #sportsmarketing #sportssponsorship #sportsparticipation #tennisplayers #tennis #pickleballplayers #pickleball #padelplayers #padel #tennis #playersnotfans

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Where were you when you first heard one of the most famous calls in sports history, the Miracle on Ice? Legendary broadcaster, Al Michaels, bursting after the triumphant 1980 Olympic men’s ice hockey team win over the USSR, “Do you believe in miracles? YESSSSSSSS!” A classic Cinderella story and against all odds, the underdog, ragtag crew of college and unknown kids shocked the world, taking the gold medal in historic fashion. With 30 days until the start of the 2024 Paris Olympics, Peacock and NBCUniversal announced a first-of-its-kind, personalized AI voice synthesis experience featuring Al Michaels’ voice and signature expertise across daily event highlights. With the power of AI on full display, truly an interesting experiment. Recaps will be narrated by AI with NBC Universal editors reviewing all audio and clip content for quality assurance and accuracy. Here’s a perfect example how marketers can lean in to ensure the finished product delivers: harnessing the power of AI technology to build loyalty, enhancing the customer experience, and monetizing it too. 😎 What if it works? Cool. 😨 Cringeworthy if it doesn’t? Absolutely. Weird? Curious? Scary? Would love to hear your perspective. https://lnkd.in/e4B_isbN https://lnkd.in/eMuT7gHC #Marketing #AI #Olympics #Human2Human

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When I was a kid, I always looked forward to reading the sports statistics in the Sunday paper. What were the batting averages of my favorite baseball players? How many points was Larry Bird averaging per game? This was before any sports statistic you ever wanted was available at your fingertips. Since those days, I have really enjoyed learning more about how data is used to tell stories and influence decisions. Today, Inkhouse is launching its inaugural inaugural Inksights: Media Intelligence Report, a data-driven analysis of specific media trends. The first version of this report looks at IPO coverage trends. Here's the teaser: while #AI might be the driving force in B2B technology, it doesn’t play a leading role in #IPO articles (yet!). Please check out the report to learn more about how these insights influence a #communications strategy! Special thanks to data whisperer Sally Brown for compiling this analysis! 🙏 https://lnkd.in/eCfZjD3f

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With the ongoing discussions on the expansion of women's sports, I am reminded of a standout brand content piece from Nike dating back almost 30 years to 1995! It serves as a powerful reminder that true leadership brands constantly strive to anticipate and influence cultural shifts vs. simply reacting to them. #Leadership #Branding #Nike #WomensSports https://lnkd.in/eh62yv35

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Excited to share my latest article published by Fast Company As CMO tenures shrink and their role becomes increasingly performance-driven due to shareholder pressure, brands risk losing their ability to create meaningful change in the world—which is bad for everyone. Check it out and let's discuss! https://lnkd.in/gqd5mW-i #Marketing #CMO #BusinessStrategy #FastCompany

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Can't believe it's been 6 years since this discussion aired, and it still resonates as certain brand traits remain timeless. Give this clear synopsis by Gayle Alden Robbins l MS Sustainability a read to see how great brands should still tick the same way today as back in 2018: https://lnkd.in/gkN2Wush "In an era where the average lifespan of brands is shrinking due to creative destruction, building customer lifetime loyalty is more important than ever. By forging emotional connections, practicing radical transparency, understanding and delighting customers, focusing on brand over advertising, and leading with passionate beliefs in a niche market, brands can create deep, enduring loyalty."

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Women's Sports is GOOD business. Yet, 90% of sponsorships go toward male athletes 🤯. Female athletes drive incredible value with 2X the engagement on social media with brand partners vs. male athletes. Join me with the below #legends, all coming with insane data points, to help us all change the GAME!! #videoampvillage #cannes #womenssports

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Earlier this year I embarked on a health and wellness program that included dedicated reading time each day. Often first thing before the house woke up, or swapping my laptop for a paperback on airplanes, I rediscovered my love for reading. I’ve summarized my five recent reads below and am looking to my network for recommendations for the next five.  Please comment your summer reading below and DM me with info on any book clubs worth joining. THE GREATNESS MINDSET by Lewis Howes I’ve gotten to know Lewis Howes personally over the years and have always been a fan of his affable nature and optimistic approach.  I foolishly assumed this book would be much of the same, affirmations and positive reinforcement to get the universe to do what you want – but it’s much, much more.  He tells succinct, relatable stories, followed by easy to execute questionaries that help the reader find and achieve their “Definite Chief Aim”.  TRIGGERS by Marshall Goldsmith Again, my assumptions on this book couldn’t have been further off. Sitting on my shelf for years, the title led me to believe it was simply to be more patient and less “triggered” by the Seinfeld type annoyances of daily life.  The book is instead real life examples of the author’s forty-year career as a C-Suite performance coach.    The best practical takeaway is the simple question to ask yourself: “Am I willing, at this time, to make the investment required to make a positive difference on this topic.” If the answer is yes, commit to it. If no, let it go! THE SUBTLE ART OF NOT GIVING A F*CK by Mark Mason A must read. Take accountability and responsibility for your life.   Whether you think you’re a victim or not. Be aware how your ego and identity affect your decision making.  Own your insecurities, stop worrying and choose what’s actually important to YOU to care about! MASTERY by Robert Greene This was the second time I read this, about a decade after the first.  It is not the easiest read, as Robert is very deliberate with his language, but the message is important.  Mastery requires patience and time.  It starts with apprenticeship, therefore finding a mentor is of the utmost importance for those new to any skill.  After you follow and learn from others, you will gain clarity, which enables you to practice until you gain fluency.  Eventually, fluency enables further connections until you’ve ultimately mastered the subject or skill. THE GODFATHER by Mario Puzo The ultimate beach read!  Even knowing the story, even having seen the movie countless times, I couldn’t put this book down.   I watched The Offer on Paramount+ last summer (also recommend), so I decided to finally read the book and it was even better than expected.  Should you scoff at the self-help/non-fiction listed above and want a fun, fast paced fiction novel – there is nothing better than The Godfather. What should I read next?

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I've been working through Bain & Company's Insurgent Brands list - a compilation of the fastest growing FMCG companies in the US; and an ongoing theme is hyper-masculine propositions. (While masculine stuff is great, it's certainly... interesting how there seems to be a bit of sprinkling of gender panic / crisis of masculinity in the mix there, at a time of a scarily widening gender divide) To whit... Veteran-founded beans when you want a macchiato but would like it heavily miliitary-coded: https://lnkd.in/dCpDcW3y Flushable dude wipes, for when you want to embrace personal hygiene but, you know, in a chill way https://dudewipes.com/ And hard seltzers for dads, for when you want a refreshing, health conscious beverage at the barbeque but without the (direct quote) "skinny can bullsh*t." https://happydad.com/

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CMO Perspective: Widen the Lens Excited to be at the Worldwide Partners, Inc. global summit in Cancun. Duke Stump is a top 50 game-changing CMO for his paradigm-shifting work with Nike, Lululemon and Seventh Generation. His advice, that's super relevant to Client Leadership: widen the lens on your view of your client's business...open the aperture a little bit. Shift your perspective and engage in a different game. #AdvancingClientLeadership

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I am fascinated by how the creator economy is shifting the best practices of brands in the marketing space. Frank Cooper III, the Chief Marketing Officer of Visa, has a very interesting perspective on this in an article written by Kimberly A. Whitler in Forbes. Take a look to see how brands are adapting 👇 #Foap Forbes #Creators #CreatorEconomy https://lnkd.in/eGZA95NG

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The Commodity Monster can creep into your company’s culture before you even realize it. When brands devalue their products and services, relegating them to mere commodities, it has many negative consequences. Read about one leader who bravely defended and promoted his company’s differentiation in the latest issue of my Why to Wow newsletter: https://lnkd.in/g3ZhjMnR

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These types of gaffs between female athletes and the press have been happening for decades and we are likely to see more of them now with the increased attention on female sports in general. It is an opportunity for the media to be more thoughful about their lines of questioning and to create a new narrative for female athletes and the little girls who are watching them shine. #bebetter, #femaleathletes, #mediarelations https://lnkd.in/eyQN8GKz

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