About
Articles by Caroline
Contributions
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What are the best strategies to increase brand awareness and recall in a crowded market?
For global brands, there's also a consideration as to branding in local markets, per cultural distinctions. One way to think of this is the thermometer framework in which the name and logo are typically static whereas the product, distribution, price, and communications may vary.
Activity
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Meta has taken out a patent against voice authentication technology whose differentiator is in skin vibration. It "picks up the vibrations of [users]…
Meta has taken out a patent against voice authentication technology whose differentiator is in skin vibration. It "picks up the vibrations of [users]…
Shared by Caroline Giegerich
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Yes Chris Versace, it is indeed a great marketing opportunity for Verizon and T-Mobile as I, an AT&T customer, am looking to switch as a result of…
Yes Chris Versace, it is indeed a great marketing opportunity for Verizon and T-Mobile as I, an AT&T customer, am looking to switch as a result of…
Shared by Caroline Giegerich
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Oh, I am FIRED up to start the Productivity & Performance Sprint from Section next week to help me use my unique + wacky brain in more productive…
Oh, I am FIRED up to start the Productivity & Performance Sprint from Section next week to help me use my unique + wacky brain in more productive…
Shared by Caroline Giegerich
Experience & Education
Licenses & Certifications
Volunteer Experience
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Volunteer
Umbrella
- 5 months
Health
I deliver groceries to individuals aged 60 and over to ensure that high risk individuals stay at home as much as possible during the coronavirus crisis.
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Biker/Fundraiser
San Francisco AIDS Foundation
- 3 years 1 month
Health
I participated in the AIDS Lifecycle for 3 years biking 545 miles down the California coastline from San Francisco to Los Angeles to raise money and awareness for the AIDS Foundation. I participated 1 year as a volunteer supporting other riders on their way.
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Company Coordinator/Fundraiser
City Harvest
- 2 years 1 month
Poverty Alleviation
I managed a company-wide fundraising campaign while at HBO delivering brown paper bags to all staff members to ask them to give what they would spend on lunch to City Harvest.
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Company Coordinator
Art Start Org
- Present 16 years 2 months
Arts and Culture
I coordinated a campaign to donate HBO un-used computers to Art Start NYC after the organization had been burglarized and lost all of their computers.
Publications
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How Investing Makes for a Better Marketer
Adweek
How investing translates to performance marketing skills.
Honors & Awards
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CTAM 1st Place Mark Award: HBO The Wire Re-Up Campaign
CTAM
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CTAM On Demand Case Study: 1st Place / HBO The Wire
CTAM
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Internationalist Bronze Award: Hyundai Tucson Online Video
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Internationalist Gold Award: Lionsgate Expendables Foursquare
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MOBI Gold Award: Lionsgate Expendables Foursquare
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Mobile Excellence Award: Lionsgate Expendables Foursquare
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OMMA Award (Best Integrated Online): Dr. Pepper Chegg
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Test Scores
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WSET Level 2
Score: Pass with Merit
An intermediate level qualification exploring wines and spirits for those working in the industry or wine and spirit enthusiasts. This qualification explores the major grape varieties and important wine regions in which they are grown. We learned about the styles of wines produced from these grapes as well as key classifications and labeling terminology. A basic overview of the key categories of spirits and liqueurs will also be provided.
Languages
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Spanish
Limited working proficiency
Organizations
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2020 Adweek Executive Mentee
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- PresentAdweek’s Executive Mentor Program connects senior-level marketers with some of the world’s top CMOs, CBOs, CEOs, Chief D&I Officers, Chief Creative Officers, and more to help shape the next generation of marketing leaders.
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Television Academy
Co-Chair for NY Events, Interactive Media Peer Group
- PresentThe Academy of Television Arts & Sciences is best known for the Primetime Emmy Awards. The Board of Governors, consisting of two elected representatives from each of the 29 Peer Groups (Executive Committee Members), makes business and policy decisions relating to the Academy and its role in the industry. Interactive Media is currently the 6th largest Peer Group, boasting almost 900 nationwide members involved in creating interactive media content and technology for television and related…
The Academy of Television Arts & Sciences is best known for the Primetime Emmy Awards. The Board of Governors, consisting of two elected representatives from each of the 29 Peer Groups (Executive Committee Members), makes business and policy decisions relating to the Academy and its role in the industry. Interactive Media is currently the 6th largest Peer Group, boasting almost 900 nationwide members involved in creating interactive media content and technology for television and related industries. I am an Executive Committee member and responsible for establishing events for the Television Academy and the Interactive Media Peer Group in New York City to broaden perspective and increase networking opportunities.
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Uproxx Studios partnered with none other than ODESZA and Qualcomm's Snapdragon to develop "Echoes," an ambitious project that re-imagined tech as a…
Uproxx Studios partnered with none other than ODESZA and Qualcomm's Snapdragon to develop "Echoes," an ambitious project that re-imagined tech as a…
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