Cara Ferguson

Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

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Dive into the world of social media advertising with Intero Digital's guest blog post for our partners at Arizona Technology Council! Read more here on how top tech brands leverage social to gain a competitive edge: https://buff.ly/3W1ywOk

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Number 4 is a lightbulb moment for me Jon Steiert, patience + thoughtful follow-ups. But it's like being on a double blue tick on your what's app message, not knowing if they've actually digested it and is now a good time to send that follow up message 😆 #overthinker #intent #buyerintent #netline #informa #informatech

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After a year of collective belt tightening across B2B tech, now is the time to double down on your investment in top of funnel brand awareness. New research from TrustRadius and Pavilion indicates that while 2023 had buyers focusing mainly on the potential ROI of their purchases ("prove it or lose it"), in 2024, buyers are leaning more heavily on trust, transparency and brand when making decisions. But there's a disconnect. Just as buyers are shifting their focus to trusted brands, brands themselves have failed to adapt, with many allocating less of their discretionary marketing spend toward top-of-funnel brand awareness initiatives (an average of 38%) and more to demand generation (an average of 53%). The full report will be officially published on June 10, but I've got a sneak peek for you 😉 . Check it out below to get all the data ⤵ and learn why now is the time to double down on brand. #marketing #brandawareness #kathleenhq

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Check out this article from Acxiom's Tate Olinghouse about eliminating marketing distractions and the importance of delivering excellent customer experiences:

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"There's 10 types of CDPs" ... there needs to be more definition around what qualifies as a CDP: It does this ABC thing, or it's NOT a CDP...It does this XYZ thing, or it's NOT a CDP, etc. #cdp #marketing

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This worry over data privacy laws is exactly why we're working hard to get the message of cookie-free advertising out. Targeted ads aren't the only way to find your consumer niche anymore. With IntentKey, you can find your people AND convert faster. #SmallBusinessMarketing #Advertising #DataPrivacy

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Many businesses invest in HubSpot with great intentions, only to find out how much work and learning it requires. It's like buying a top-of-the-line kitchen but not knowing how to cook! 🍳 Bringing in a HubSpot agency partner is like hiring a personal chef who: - Uses the tools to create gourmet results. - Teaches you how to master your kitchen. - Maximizes your efforts so nothing goes to waste. Don't let your investment collect dust. Partner with experts to fully leverage HubSpot and cook up success! #HubSpot #Marketing #BusinessGrowth #LeadGeneration #MarketingStrategy

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Going to dmsc24? Make sure to catch Jonathan Lucenay's talk on how to effectively strategize with data sources for your marketing audiences!

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Bill #payment behaviors and methods vary greatly across generations and across the various #BillPayment categories. While many still pay bills through the mail, in person, and by check, consumer behavior has clearly shifted toward digital. This Datos Insights report by David Albertazzi, sponsored by Paymentus, sizes the channels and methods consumers used to pay their most common bills in the last year and uncovers insights into how all generations are conducting bill payment activities.

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Syndigo's SVP of Product Benny Blum was recently on The eCommerce Edge’s podcast. He and host Jason Greenwood dive deep into the intricacies of integrating tech stacks and the evolution of the product data lifecycle. 👉 Check out the episode on YouTube: https://ow.ly/Xw8w30sFipW Listen to discover valuable insights on #PIM and #MDM solutions, and learn how Syndigo’s innovative data management strategies can transform your business to deliver exceptional customer experiences. #Podcast #TechTalk #DataManagement

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Learn how to enhance your brand’s identity across all marketing channels in this post from Intero Digital’s CEO, Greg Walthour!

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Check out the SmartCommerce Omnichannel report. Lots of good tidbits in here about how consumers are shopping post-pandemic. Use it to make better business decisions and drive more traffic! https://lnkd.in/gyfrkAWY

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🌟 Unlock the Secrets of Digital Advertising! 🌟 🎤 Join us for an exclusive presentation by our CEO, Lori Weiman, at SMX Advanced this Wednesday! 🚀 After this session, you'll be able to: ✨ Score large numbers of keywords ✨ Reduce competition on brand and "brand plus" search queries ✨ Reduce ad spending on expensive paid text ads in favor of more cost-efficient listing types without cannibalizing clicks or conversions 📅 Date: June 12, 2024 🕒 Time: 12:30 PM PST/3:30 PM EST 📍 Location: https://lnkd.in/guiTqsTS Whether you're a seasoned marketer or just starting out, Lori's expertise will empower you to navigate the complexities of digital advertising with ease. Don't miss out—secure your spot now! 🔗 https://bit.ly/4bIeWvq See you there! #SMXAdvanced #DigitalAdvertising #MarketingEfficiency #TSM

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Looking to build successful campaigns but need some guidance? This is a great piece from Acxiom and Digiday about the things every brand needs to consider as they navigate the complexities of a data strategy.

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📢 June trend alert! Last month, we rounded up some of our favorite articles from The Atlantic, The Hill, Fast Company, AdExchanger, Ad Age, Digiday, TechCrunch, and more, including research from EMARKETER and Forrester that highlights top trends in marketing and adtech. Top themes include: 🛠 AI Challenges and Opportunities Despite the excitement, AI adoption is hindered by a lack of expertise and job displacement fears. However, 77% of agency leaders see GenAI as a major disruptor. According to Forrester, investing in AI literacy and training is crucial. 🔒 Data Privacy Legislation Efforts for a federal data privacy law face setbacks in the US. The EU's GDPR sets the global standard. Trust and transparency are essential for AI's success. 🕵️‍♂️ Leaked SEO Secrets Content creators and marketers! Key insights leaked from Google documents reveal what tried and true practices are still working and new strategies that are making waves. 🛍 Retail Media Boom According to eMarketer, retail media ad spend will hit $33.86B this year, doubling by 2028. Major retailers like Amazon and Walmart are leading the charge. 📣 Data Axle News We’ve expanded our enterprise solutions team, emphasizing our client-first approach and leveraging AI in our next-gen data management application, Audience360™. Stay tuned for more updates next month and visit our website for the latest news! 🚀 Thanks to the awesome journalists and researchers reporting on all of the hottest industry developments: Allison Schiff, AdExchanger; Jay Pattisall, Forrester; Rebecca Klar, The Hill; Matt Kalkins, TechCrunch; Ann Sachs, Ad Age; Li Lu, Digiday; Meaghan Yuen, eMarketer; Sebastian Gabel, Duncan Simester, and Artem Timoshenko, Harvard Business Review.

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#SGE has officially arrived! Get all the insights on this latest #SEO innovation and how to leverage it in Intero Digital's article:

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Choose Customers Over Cookies! Come hear Zion & Zion’s Director of MarTech and Data Strategy, Jack Pace and Tealium’s Product Marketing & Strategy Director, Sav Khetan as they discuss the implications of Google’s cancellation of third-party cookie deprecation. Learn why now, more than ever, forward-thinking brands should put their foot on the first-party-data and zero-party-data accelerator. #cdp #customerdataplatform #firstpartydata #zeropartydata #cookiedeprecation https://lnkd.in/gSVJWJ8T

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We need to break up....? Michelle Tackabery shares some considerations before leaving your martech vendor on the MarTech Over time your business will change, this should be something that everyone by now is comfortable with. We need to accept that certain technologies will only take us so far, that we are required to be able to identify when it is time to change. Some things to think about: 1. Have you outgrown your current solution? 2. Has your vendor changed their product or marketing strategy? 3. Have you done your research? Remember though, it's all about your business strategy. #martech #customertechnology #customerdata #datatransformation

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