Cairê Moreira

FORBES UNDER 30 | TEDx Speaker | Fashion Innovation

São Paulo, São Paulo, Brazil Contact Info
4K followers 500+ connections

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Senai Cetiqt

About

Fundador da Genyz - Consultoria de Pesquisa e Desenvolvimento de Soluções em 3D. Criou o Atelier 4.0, uma plataforma que dá fim ao P,M,G utilizando a digitalização da moda. Um dos primeiros power user do software CLO 3D.
Também é o criado da primeira digital influencer e modelo Brasileira a @instadamiaa
Soma-se experiência em marketing digital na indústria 4.0. Master In Business Innovation em Indústria Avançada: Confecção 4.0 na área de Conhecimento Têxtil e Vestuário no Senai/Cetiqt e Tecnólogo em produção audiovisual na Faculdade Melies de tecnologia.
Case de sucesso: Gerando uma visão de futuro para indústria têxtil no Summit Senai 4.0 - 2019

Activity

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Experience

  • Lojas Renner S.A.

    Lojas Renner S.A.

    3 years 9 months

    • Lojas Renner S.A. Graphic

      Consultor de inovação

      Lojas Renner S.A.

      - Present 1 year 10 months

      Porto Alegre, Rio Grande do Sul, Brasil

      Ajudo a contruir futuros na área de produto

    • Lojas Renner S.A. Graphic

      3D Apparel Consultant

      Lojas Renner S.A.

      - 8 months

      Porto Alegre, Rio Grande do Sul, Brasil

      • Responsável por promover o desenvolvimento de produto em 3D e ações de comunicação imersiva na Renner, potencializando o mindset digital da cadeia de fornecimento, time interno e apoiando na retenção, atração e no desenvolvimento de pessoas para área.
      • Responsável por manter o processo atualizado e eficiente proporcionando o desenvolvimento de produto digital buscando a inovação com sustentabilidade.
      • Responsável por manter a pesquisa de oportunidades da moda imersiva atualizada…

      • Responsável por promover o desenvolvimento de produto em 3D e ações de comunicação imersiva na Renner, potencializando o mindset digital da cadeia de fornecimento, time interno e apoiando na retenção, atração e no desenvolvimento de pessoas para área.
      • Responsável por manter o processo atualizado e eficiente proporcionando o desenvolvimento de produto digital buscando a inovação com sustentabilidade.
      • Responsável por manter a pesquisa de oportunidades da moda imersiva atualizada, acompanhando o desenvolvimento de novas plataformas mundiais, dos benchmarks e concorrências e propondo soluções aos sistemas atuais, planejando, desenvolvendo e controlando a implementação de novos sistemas, conceitos ou processos.
      • Responsável pela elaboração de projetos digitais, criando e acompanhando cronogramas de implementação.
      • Ser o influenciador do mindset digital na cia para gerando valor nos resultados da empresa. Ser referência em produtos, processos e experiência da moda imersiva.

      • Responsible for promoting 3D product development and immersive communication actions at Renner, enhancing the digital mindset of the supply chain, internal team and supporting the retention, attraction and development of people for the area.
      • Responsible for keeping the process up to date and efficient, providing the development of a digital product, seeking innovation with sustainability.
      • Responsible for keeping the search for opportunities in immersive fashion updated, following the development of new global platforms, benchmarks and competitions and proposing solutions to current systems, planning, developing and controlling the implementation of new systems, concepts or processes.
      • Responsible for the elaboration of digital projects, creating and monitoring implementation schedules.
      • Being the influencer of the digital mindset in the company to generate value in the company's results. To be a reference in products, processes and immersive fashion experience.

    • Lojas Renner S.A. Graphic

      3D Apparel Designer Specialist

      Lojas Renner S.A.

      - 1 year 5 months

      Porto Alegre, Rio Grande do Sul, Brasil

      Specialist in digitalization of the product development chain using 3D softwares.

      Specialist in industry 4.0 and 3D computer graphics in innovative projects.

  • GENYZ

    GENYZ

    5 years 11 months

    • CEO

      GENYZ

      - 2 years 2 months

      São Paulo

    • Owner

      GENYZ

      - 5 years 11 months

      São Paulo e Região, Brasil

  • PPI-Multitask Graphic

    Marketing

    PPI-Multitask

    - 1 year 5 months

    São Paulo e Região, Brasil

  • Volunteer Work

    Young Protagonists Award - ONG: Universitários acima da média

    - 7 months

    São Paulo e Região, Brasil

    The Young Protagonists Award is intended for long social entrepreneurs. One way for them to feel more motivated and to stand next to great entrepreneurs and companies.

    Developed Activities:
    Event planning and communication
    Conquest of new partners and sponsors
    Current results: AfroGooglers support, sponsors with Santander, Quaddro courses, meusucesso.com and Endeavor Brazil.

  • Volunteer Work

    MOVEOUT

    - 11 months

    São Paulo e Região, Brasil

    The Moveout is a movement that brings together black professionals and researchers in the areas of innovation, creativity and entrepreneurship to share knowledge with students and entrepreneurs.
    One of the projects of the movement Is the implementation of the law of the afrempeendedor in the city of São Paulo, brazil.
    Developed Activities:
    Assistance in planning online divulgation
    Campaign creation and measurement
    Usability experience of the site
    Result: 5 area lecturing…

    The Moveout is a movement that brings together black professionals and researchers in the areas of innovation, creativity and entrepreneurship to share knowledge with students and entrepreneurs.
    One of the projects of the movement Is the implementation of the law of the afrempeendedor in the city of São Paulo, brazil.
    Developed Activities:
    Assistance in planning online divulgation
    Campaign creation and measurement
    Usability experience of the site
    Result: 5 area lecturing with public

  • Faculdade Campos Elíseos Graphic

    Freelance Marketing Consultant

    Faculdade Campos Elíseos

    - 3 months

    São Paulo e Região, Brasil

    Objective: entrance examination of the course pedagogy

    Developed activities:
    Online advertising campaign planning
    Campaign creation on adwords and Facebook Ads
    Creation site layout and usability
    Measurement of the campaign results

    Result: All the Class period crowded and good engagement on social networks.

  • Internship SEO ( Search Engine Optimization ) and Digital Marketing

    Estúdio Praxis

    - 1 year

    São Paulo, Brazil

    Accounts attended: Neocom and Allplac

    Developed activities:
    Online advertising campaign planning
    User experience throughout the campaign
    User Interface and Experience of site
    Site layout creation
    Campaigns Planning and Monitoring on Adwords and Facebook Ad
    Planning and implementation of the SEO

    Result: All the campaigns increased the clicks rate and quality. In 11 months of work, all the more important Keywords appear first in the organic and pay…

    Accounts attended: Neocom and Allplac

    Developed activities:
    Online advertising campaign planning
    User experience throughout the campaign
    User Interface and Experience of site
    Site layout creation
    Campaigns Planning and Monitoring on Adwords and Facebook Ad
    Planning and implementation of the SEO

    Result: All the campaigns increased the clicks rate and quality. In 11 months of work, all the more important Keywords appear first in the organic and pay keywords.

  • Freelance Marketing Consultant

    Belieber Party

    - 4 months

    Belo Horizonte e Região, Brasil

    Objective: Brand building and online promotion

    Developed activities:
    Creation of the promotion team
    Online advertising campaigns planning
    Creation of contents for social networks

    Result: With R$500 invested, we got maximum number of peoples in the house. Generating R$20 thousand Reais in sold ticket. We had 4 editions being 2 in Rio de Janeiro. Last edition the Universal recorder was a partner.

  • Consultor freelancer

    Eazy Teen

    - 1 year

    São Paulo e Região, Brasil

    Developed Activities:
    Funding of sponsors and partners

    Result: We got the RedZero School with sponsor anda Forma Turismo ( best tourism company for schools).

Education

  • Senai Cetiqt

    Master in Business Innovation Confeccão 4.0

    -

  • MELIES | Escola de Cinema 3D e Animação

    3D animation 3D animation

    -

  • College Zumbi dos Palmares

    marketing and advertising

    -

    Activities and Societies: Fist Project: Online communication planning Client: Etna Developed Activities: Planning of usability of all digital campaign Planning posts strategy Criating the arts for posts Second Project: Online and Offline Campaign Client: Cereal Mills | Nature valley

  • Cursinho Anglo

    -

Licenses & Certifications

  • Google Adwords Graphic

    Google Adwords

    Google

    Issued Expires

Volunteer Experience

  • Digital Marketing

    MoveOut

    - Present 8 years 2 months

    Science and Technology

    The Moveout is a movement that brings together black professionals and researchers in the areas of innovation, creativity and entrepreneurship to share knowledge with students and entrepreneurs.
    One of the projects of the movement Is the implementation of the law of the afrempeendedor in the city of São Paulo, brazil.

    Developed Activities:
    Assistance in planning online divulgation
    Campaign creation and measurement
    Usability experience of the site
    Result: 5 area…

    The Moveout is a movement that brings together black professionals and researchers in the areas of innovation, creativity and entrepreneurship to share knowledge with students and entrepreneurs.
    One of the projects of the movement Is the implementation of the law of the afrempeendedor in the city of São Paulo, brazil.

    Developed Activities:
    Assistance in planning online divulgation
    Campaign creation and measurement
    Usability experience of the site
    Result: 5 area lecturing with public

  • Digital Marketing - Planning

    Universitários acima da média

    - Present 8 years 2 months

    Economic Empowerment

    The Young Protagonists Award is intended for long social entrepreneurs. One way for them to feel more motivated and to stand next to great entrepreneurs and companies.
    Developed Activities:
    Event planning and communication
    Conquest of new partners and sponsors
    Current results: AfroGooglers support, sponsors with Santander, Quaddro courses, meusucesso.com and Endeavor Brazil.

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