Bruce Petillo

Ignite innovation and productivity with 5G for SMBs! 📶 Check out this article from Forbes to discover the opportunities that come with 5G technology. Businesses everywhere, in every sector, can innovate and bring new services to customers with help from 5G. To explore 5G devices and technologies for your business, contact Bubble Cloud/ Bubble Social Media Marketing.

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Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

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While the possibilities with #MarTech and how it can enhance #marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion when it comes to implementation and integration. Check out these recommendations: https://lnkd.in/gYdBNvn

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Intent is inherently a human characteristic because it involves conscious decision-making, goal-setting, and the capacity for abstract thought. There's no shortage of debate about the risks and tension between AI and human intent (read: autonomous vehicles) but less about its value in designing better experiences for brands and organizations. My colleague Chidi Achara gives a great perspective on this and rebalancing the relationship between humans and machines in our latest IX podcast. Give it a listen and send us your thoughts.

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LinkedIn's venture into Connected TV (CTV) advertising highlights a significant shift in B2B marketing, aiming to intersect personal and professional lives of users. By tapping into streaming platforms such as Roku, Samsung, and NBCUniversal, LinkedIn provides its B2B marketers with an innovative channel to engage with audiences beyond the typical work environment. This expansion underlines the platform's unique approach—utilizing detailed user data to target ads more effectively, based on professional roles and workplace information. Explore how LinkedIn’s new CTV placements can enhance your B2B marketing efforts. Learn more: https://buff.ly/3PSDLfa #marketing #advertising #digitalmarketing #content #cmo

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Check out my latest blog post. How does it apply to what you do?

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Wondering how to boost registrations for your next digital event? Today’s article explores AI’s role in event management, from automating logistics to improving attendee engagement: https://hubs.ly/Q02s_-5X0

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It’s already here. Higher ed marketers can ignore the enrollment cliff at their own risk. But there are opportunities for innovation and success even in these challenging times! Check out how AI-enhanced CRMs can help you thrive even in these uncertain times. https://lnkd.in/gKf_G-vW #highered #marketing #highereducation

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Tomorrow is #MartechDay, an annual celebration of the thousands of talented people working in martech, at brands, vendors, and across the marketing community. Has the martech landscape grown or declined? Looking forward to learning about current trends. https://lnkd.in/g-F4mnN9 #martech #marketingoperations #ROI #marketinginvestment #marketinginsights #mops #revenueops #growth

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Check out the latest @pdxmindshare mention on @BizJournalTrust: 12 transformative business roles AI will play in the next five years https://ow.ly/kTLB50Sk9jK #AI #businesstips #businessadvice #generativeAI

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Join pharosIQ and Comcast Business at the Forrester B2B NA Summit on May 6th. We'll be discussing how signal-driven content syndication has transformed the approach to generating revenue. Get insights into practical solutions that can enhance your sales pipeline. #B2BMarketing #IntentSignals #ForresterB2B

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Refreshed name, same great hosts, even more insights! Check out this episode of Acxiom's Real Talk about Real #Marketing podcast with our head of Thought Leadership & Research Practice Tammy Ammon. #digitalmarketing #data #martech #adtech #marketingimpact

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On this episode of #contentmarketingengineered, Keith Flaherty of Hallam-ICS shares decades-long growth drivers for the engineering solutions provider, including company culture, brand messaging, and inbound marketing. Listen/watch on your favorite platform or here: https://lnkd.in/gRX-hr63 #b2bbranding #industrialmarketing

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