Brooks Powell 🍻

Houston, Texas, United States Contact Info
9K followers 500+ connections

Join to view profile

About

I started Cheers nearly a decade ago while I was a student at Princeton University. After…

Contributions

Activity

Experience & Education

  • Cheers

View Brooks’s full experience

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Licenses & Certifications

Volunteer Experience

  • Leader/Preceptor

    Novum (Joint venture by Christian groups of Princeton University)

    - 1 year 1 month

    Education

    A student leader/preceptor of Novum - a complementary Princeton class that sought to reveal Christianity as academically viable at Princeton University. Novum's class existed to offer a more robust and historically accurate interpretation of the 1st century Christian religious movement than Princeton's classes currently were.

Patents

  • Formulations of dihydromyricetin and a permeabilizer

    Filed US WO 2020252346 A1

    Formulations including dihydromyricetin (DHM) and a fatty acid salt or a fatty acid.

    Inventors: Robert K. Prud'homme, Nicholas Caggiano, Chang Tian, Brooks Powell.

    Co-invention by Cheers & Princeton University

    See patent
  • Dihydromyricetin hot melt extrusion formulations and methods for forming them

    Filed US US 0,147,032 A1

    Compositions including dihydromyricetin (DHM) and methods for forming them through hot melt extrusion.

    Inventors: Robert K. Prud'homme, Brooks Powell, Vikram Pansare, & Nicholas Caggiano.

    Co-invention by Cheers and Princeton University

    See patent
  • Dihydromyricetin nanoparticle formulations

    Filed US US 0,197,364 A1

    Compositions that increase the bioavailability of dihydromyricetin are presented. The bioavailability is increased by methods including formulating dihydromyricetin in nanoparticle form, delivering dihydromyricetin with permeabilizers, and encapsulating dihydromyricetin with an enteric coating.

    Organizations: Cheers and Princeton University as co-inventors.

    Inventors: Robert K. Prud'homme, Brooks Powell, & Chang Tian.

    Co-invention by Cheers & Princeton University

    See patent
  • Compositions and methods for preventing and recovery from detrimental effects of alcohol consumption

    Issued US US 9,603,830 B2

    Disclosed are compositions, devices, and methods to prevent and recover from detrimental effects of alcohol consumption, including significant undesirable symptoms of a hangover consciously felt by the alcohol consumer, as well as those that may not be consciously experienced.

    Inventors: Brooks Powell

    See patent
  • Dihydromyricetin nanoemulsion formulations and methods for forming them

    Filed US US 0,215,027 A1

    The invention pertains to compositions, processes, and methods, including nanoemulsions, that include dihydromyricetin (DHM).

    Inventors: Robert K. Prud'homme, Brooks Powell, Chang Tian, Nicholas Caggiano, & Vikram Pansare.

    Co-invention by Cheers & Princeton University

    See patent
  • COMPOSITIONS AND METHODS FOR REPLENISHING NUTRIENTS FROM ALCOHOL CONSUMPTION

    Filed U.S. Patent Application No. 63/499,129

    This patent document relates to compositions and methods for replenishing nutrients
    in a human body after consumption of alcohol.

    Inventors: Brooks Powell

  • COMPOSITIONS AND METHODS FOR RECOVERY FROM DETRIMENTAL EFFECTS OF ALCOHOL CONSUMPTION

    Filed U.S. Patent Application No. 63/499,118

    This patent document relates to compositions and methods for relieving side effects of alcohol consumption.

    Inventors: Brooks Powell

Courses

  • Creativity, Innovation, and Design

    EGR 392

  • Entrepreneurial Leadership

    EGR 497

  • Introduction to Entrepreneurship

    EGR 201

  • Venture Capital and Finance of Innovation

    EGR 395

Projects

  • "Smart January" Campaign

    -

    Every year millions of people embark on "Dry January", which consists of cutting alcohol completely out of one's life for the entire month of January. While we at Cheers applaud this effort, for many of people this leads to an "all or nothing" mindset, which ultimately becomes unsustainable after January ends. We didn't want to lean into this yo-yo diet effect.

    Instead of focusing on a one month sobriety event, Cheers wanted to promote smarter drinking and healthier liver habits that…

    Every year millions of people embark on "Dry January", which consists of cutting alcohol completely out of one's life for the entire month of January. While we at Cheers applaud this effort, for many of people this leads to an "all or nothing" mindset, which ultimately becomes unsustainable after January ends. We didn't want to lean into this yo-yo diet effect.

    Instead of focusing on a one month sobriety event, Cheers wanted to promote smarter drinking and healthier liver habits that could be implemented and sustained throughout all 12 months of the year. So we decided to launch "Smart January".

    The idea is simple: "You don't have to cut alcohol entirely out of your life to be healthier, but you do need to make room for it by having better health habits." Our goal was to educate people on how to be "smarter drinkers", and our primary source of distribution was social media. Collectively, Cheers' Smart January campaign was seen by 1m+ people in 2023.

    Smart January topics included:
    -How to calculate a standard drink
    -How fructose from added sugar is gram for gram as hard on your liver as alcohol
    -How liver fat is enemy #1 when it comes to liver health
    -The best and worst drinks for liver health
    -How the Mediterranean Diet is ideal for a healthy liver
    -How exercise is key to keeping liver fat in check

    By the end of the month, Cheers had distributed 2 hours of video content comprised of 12,000 words. This campaign was so well received by Cheers' customers and fans that we are now in the process of building our social media accounts, including YouTube, around the concept of "Smart Drinking".

    Other creators
    See project
  • Liver Habits Score™

    -

    Recognizing our role as the leader in the alcohol-related health category, Cheers decided to develop the Liver Habits Score. The Liver Habits Score is a system that helps educate how various habits (alcohol consumption, diet, exercise, sugar intake, BMI, etc.) affect overall liver health.

    Users simply record their habits, then the system will give you score in 3 main areas: 1) alcohol consumption habits, 2) BMI & exercise habits, and diet & eating habits. This results in a total score…

    Recognizing our role as the leader in the alcohol-related health category, Cheers decided to develop the Liver Habits Score. The Liver Habits Score is a system that helps educate how various habits (alcohol consumption, diet, exercise, sugar intake, BMI, etc.) affect overall liver health.

    Users simply record their habits, then the system will give you score in 3 main areas: 1) alcohol consumption habits, 2) BMI & exercise habits, and diet & eating habits. This results in a total score. Users can retake the test to see how their Liver Habits Score is progressing or regressing over time, as well as see how their Liver Habits Score is correlating with the blood work from liver function tests (LFTs).

    Included within this system are implementable best practices that can be used to improve liver habits and health. These include article titles such as: "Why drinking every day is its own risk factor — and also, one of the easiest things to change to reduce your risks.", "Added sugar is almost gram for gram as hard on your liver as alcohol.", and "You can be a drinker, or you can be overweight, but you can’t be both."

    Through the Liver Habits Score and our products, many customers have emailed Cheers with the results of LFTs (liver panel blood work) showing improvement on various biomarkers of liver health.

    See project
  • TEDx Talk: "Taming Alcohol's Dark Side" @ TEDxPrincetonU 2016

    -

    Have you ever considered the ethics surrounding humankind's relationship with matter? Attempting to use matter for our own advantage, how does the opposite sometimes occur? Using alcohol as a case study, Brooks investigates the interesting relationship between humankind and matter by exploring the various control-based relationships one can have with alcohol.

    See project
  • A Biblical Theology of Man's Relationship to Matter: Using Alcohol as a Case Study Within the Biblical Narrative

    -

    This was a 93 page junior paper considering the way in which humans ought to view and interact with matter (or "materials") as found in the biblical narrative. Alcohol is used as a case study as it is material that is presented as "good" and "bad" seemingly arbitrarily throughout the Christian canon. This research seeks to explain the "why" behind the biblical narrative's multi-faceted view of alcohol in the Christian tradition.

    In summary, it is VERY hard to to answer the question:…

    This was a 93 page junior paper considering the way in which humans ought to view and interact with matter (or "materials") as found in the biblical narrative. Alcohol is used as a case study as it is material that is presented as "good" and "bad" seemingly arbitrarily throughout the Christian canon. This research seeks to explain the "why" behind the biblical narrative's multi-faceted view of alcohol in the Christian tradition.

    In summary, it is VERY hard to to answer the question: "What constitutes intoxication and addiction for the Christian?" Is it a number of drinks? A BAC level? All of these are seemingly arbitrary—e.g., different countries set different limits at arbitrary points along the risk curves. There is no threshold effect in regards to safety, it's a dose-dependent curve.

    My argument is that the ethics of alcohol usage is linked to someone God-given role at that time. This is why deacons are called to be "people of not much wine"—which is a call above and beyond that which is discussed for non-deacons. This is no different than Paul's call for missionaries to remain unmarried—which is a call above and beyond that for Christians not called to be missionaries. (Not everyone can remain unmarried and still "be fruitful and multiply", of course!)

    To prove this point, I often ask: "Would it be ok for someone to drink two beers at the airport bar before getting on the plane?" This is well within what people think defines moderation and so everyone say "yes." I then ask: "What if that person stood up, put on their pilot's hat, and got into the cockpit?" All the sudden someone says: "Ok, well that's not ok." Which proves my point that moderation (and thereby intoxication) is fundamentally tied to one's role, context, and situation at any given time.

Honors & Awards

  • Forbes' Next 1000 (2021 List)

    Forbes

    From Forbes:
    "America is rich in small businesses. To shine a light on these entrepreneurial heroes, Forbes created the Next 1000. This year-round initiative showcases the ambitious sole proprietors, self-funded shops and pre-revenue startups in every region of the country—all with under $10 million in revenue or funding and infinite drive and hustle. Fueled by your nominations and screened by top business minds and entrepreneurial superstars, these new faces will number 1,000 by year’s…

    From Forbes:
    "America is rich in small businesses. To shine a light on these entrepreneurial heroes, Forbes created the Next 1000. This year-round initiative showcases the ambitious sole proprietors, self-funded shops and pre-revenue startups in every region of the country—all with under $10 million in revenue or funding and infinite drive and hustle. Fueled by your nominations and screened by top business minds and entrepreneurial superstars, these new faces will number 1,000 by year’s end."

    Note:
    This award must be given to companies that have less than $10m in revenue or $10m in funding. I'm not sure how we got the award as Cheers has more than $10m in yearly revenue. But, we are definitely ambitious and capital efficient, funding ourselves mostly through internally generated cashflows, so the award is VERY fitting!

  • Shark Tank Presenter: Season 9, Episode 25 (last pitch of season finale)

    -

    Every year, Shark Tank filters around 60,000 applicants. Of these 60,000 applicants, only about 100 make it to the prime time of presenting in front of the sharks and airing in front of millions of Americans. That is an acceptance rate of .2%. (1 out of every 500 companies.)

    At the time, Cheers was doing about $500,000 in annual revenue and asked for $400k on a post-money valuation of $4m ("400,000 for 10%"). Due to a heated argument with Mark Cuban about science rather than being able…

    Every year, Shark Tank filters around 60,000 applicants. Of these 60,000 applicants, only about 100 make it to the prime time of presenting in front of the sharks and airing in front of millions of Americans. That is an acceptance rate of .2%. (1 out of every 500 companies.)

    At the time, Cheers was doing about $500,000 in annual revenue and asked for $400k on a post-money valuation of $4m ("400,000 for 10%"). Due to a heated argument with Mark Cuban about science rather than being able to focus on all aspects of the business, Cheers did not get a deal. However, Cheers ended up looking like the hero and Cuban the villain. Just a few months after airing, Cheers was doing 10x it's revenue that it went on the show with and raised about 5x the money on 4x the valuation.

    Cheers will forever be the alcohol-related health company that was on Shark Tank. This is a once-in-an-industry opportunity for any company (as Shark Tank almost never shows the same type of company twice), and so we are very proud to have been chosen as the representative of alcohol-related health.

    This was a major accomplishment in beating the odds, especially as we were selected after our first and only application attempt. It was a long year with many twists and turns, but in the end we were able to convince the Shark Tank producers to let us present and air us—so well in fact that they gave us the most coveted slot—the last company to pitch on the season finale episode.

  • Tiger Entrepreneur Award

    Princeton University

    Overview:
    The Princeton Entrepreneurship Council (PEC) presents the Tiger Entrepreneur Award, a new, prestigious award designed to celebrate the value of entrepreneurship and innovation across the Princeton community and to emphasize the University’s commitment to Entrepreneurship the Princeton Way.

    This annual award will be given to up to four individuals (or teams of) undergraduate students, graduate students, or early career alumni who demonstrate success in entrepreneurship…

    Overview:
    The Princeton Entrepreneurship Council (PEC) presents the Tiger Entrepreneur Award, a new, prestigious award designed to celebrate the value of entrepreneurship and innovation across the Princeton community and to emphasize the University’s commitment to Entrepreneurship the Princeton Way.

    This annual award will be given to up to four individuals (or teams of) undergraduate students, graduate students, or early career alumni who demonstrate success in entrepreneurship. Recipients will receive a certificate and a plaque.

    PEC’s Administrative Committee will select winners in early May.

    Eligibility:
    Eligible candidates are Princeton University undergraduate and graduate students, or alumni who received a degree from any Princeton University undergraduate or graduate program after January 1, 2012.

    Up to three eligible candidates can be nominated together as one team candidate.

    Criteria:
    The selection committee will evaluate applicants based on the following criteria:

    -Demonstrated entrepreneurial success as Princeton defines entrepreneurship, which is “the initiation of transformations through risk-taking actions and value-creating organizations.” Founders of both commercial and non-profit startups are encouraged to seek nominations.

    -Demonstrated experience with and commitment to inspiring others in entrepreneurship, driving change through entrepreneurial work, or making outstanding contributions to significant entrepreneurial projects.

  • Princeton University eLab Summer Accelerator Program 2017

    Princeton University's Keller Center

    The Keller Center’s eLab Summer Accelerator Program at Princeton University is a launch pad for student startups. The program is open, by application only, to some of Princeton’s brightest and most dynamic students. The eLab is based in the new Entrepreneurial Hub at 34 Chambers Street in downtown Princeton. Over a period of ten weeks student teams work intensively on their startup ideas, following a specialized entrepreneurship curriculum presented to them during a 3-day intensive boot camp…

    The Keller Center’s eLab Summer Accelerator Program at Princeton University is a launch pad for student startups. The program is open, by application only, to some of Princeton’s brightest and most dynamic students. The eLab is based in the new Entrepreneurial Hub at 34 Chambers Street in downtown Princeton. Over a period of ten weeks student teams work intensively on their startup ideas, following a specialized entrepreneurship curriculum presented to them during a 3-day intensive boot camp. The teams also attend meetings and workshops, and receive valuable mentorship and advising through a network of Keller Center faculty, staff, seasoned entrepreneurs and technology experts, all with the goal of developing their startup ideas into viable, scalable ventures.

  • Princeton University eLab Summer Accelerator Program 2016

    Princeton University's Keller Center

    The Keller Center’s eLab Summer Accelerator Program at Princeton University is a launch pad for student startups. The program is open, by application only, to some of Princeton’s brightest and most dynamic students. The eLab is based in the new Entrepreneurial Hub at 34 Chambers Street in downtown Princeton. Over a period of ten weeks student teams work intensively on their startup ideas, following a specialized entrepreneurship curriculum presented to them during a 3-day intensive boot camp…

    The Keller Center’s eLab Summer Accelerator Program at Princeton University is a launch pad for student startups. The program is open, by application only, to some of Princeton’s brightest and most dynamic students. The eLab is based in the new Entrepreneurial Hub at 34 Chambers Street in downtown Princeton. Over a period of ten weeks student teams work intensively on their startup ideas, following a specialized entrepreneurship curriculum presented to them during a 3-day intensive boot camp. The teams also attend meetings and workshops, and receive valuable mentorship and advising through a network of Keller Center faculty, staff, seasoned entrepreneurs and technology experts, all with the goal of developing their startup ideas into viable, scalable ventures.

Languages

  • Greek, Ancient (to 1453)

    -

  • English

    Native or bilingual proficiency

Organizations

  • Praxis Labs | Emerging Founders 2016

    Alumnus

    -

    Emerging Founders is a mentorship driven immersion for next generation founders who are serious about building a redemptive venture -- be it business, nonprofit, or social enterprise. Each year, we search far and wide to find a cohort of high-capacity next generation entrepreneurs and invite them into the Praxis community through this highly selective program. http://www.praxislabs.org/founders/alumni

View Brooks’ full profile

  • See who you know in common
  • Get introduced
  • Contact Brooks directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Brooks Powell 🍻 in United States

Add new skills with these courses