Brian Teevan

What the heck is "fracking the enterprise"? It's ways to think about and plan ABM programming designed specifically to connect buying team members and connect into new buying centers so more revenue can flow from your target accounts. Join us for this fun session where my colleague Kate Jacobsen and I talk through intent data- and content-driven methodologies we're using to create better opportunities and more of them in high-priority accounts. Think data, content, and #buyinggroups. #ABM #revenueprocessoptimization Evan Liang Jeremy Schwartz Terry Flaherty

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Forrester’s Rick Bradberry and Amy Hawthorne share their thoughts on the need for Revenue Process Transformation and introduce the Forrester Opportunity Lifecycle at #B2BSummit.

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You asked and Marquis answered! 🌟 In this highly requested video, Marquis Murray provides a detailed tutorial on integrating HubSpot with Asana using N8n. Learn the precise steps to streamline your deal pipeline within Asana for optimized project management workflows https://lnkd.in/er_9K6Ms #HubSpot #Asana #Efficiency #WorkflowAutomation #SalesPipeline

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ICYMI 🚨 Sandy Robinson, M.Ed. went off about how revenue teams should be structured - including whether RevOps should be moved into the C-suite… 😳 Listen to the full episode: https://lnkd.in/daKgMhY5 P.S. Do you think RevOps belongs in the C-suite? Let us know in the comments. 🤔 #RevOps #Csuite

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Is your marketing tech stack a tangled mess? 🤯 Consolidation or upgrade? 🤔 Eric Holmen's article explores 6 key issues to consider - from cost savings 💰 to future-proofing your strategy. 🚀 Stop wrestling with legacy systems and unlock the power of a modern marketing platform. 💪 https://lnkd.in/eUyMGZ5i Let me know what you think in the comments! #martech #marketingoperations #marketingautomation

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Leveraging AI for scalability, aligning marketing with sales, and using quality data for ongoing optimization are crucial components when it comes to securing ABM success. Learn how ABM can lead to sustainable revenue and enhanced customer engagement in this article from The Drum --> https://buff.ly/4bKjwZD #ABM #AccountBasedMarketing #B2BMarketing #AIinMarketing

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ANA's webinar "Unraveling the Mysteries of CDPs"! Dive deep into the data-driven marketing world with Zeta's President of CRM, Matthew Mobley; Christopher Marriott, President & Founder of Email Connect LLC; and Luke Ambrosetti from Snowflake. Experts will explore the critical issues of data sources, and the quest for the ultimate truth in customer data platforms. Register now to secure your spot! #DataDriven #Marketing #CDP

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🔔 EnableHub Alert: Proving your Revenue Enablement ROI 🔔 💡 Understanding the return on investment for enablement strategies is vital to not just sustain, but also scale your business efforts efficiently. Our latest blog written by Allego's VP of Marketing, Deniz Olcay, dives deep into practical metrics and methods to help you demonstrate the tangible benefits of your enablement initiatives. 📊 Whether you're struggling to justify the budget for your enablement tools or need to report on your current strategies' effectiveness, this article is packed with valuable insights. 🔗: https://lnkd.in/eTkC8SBR #SalesEnablement #ROI #BusinessGrowth

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On May 16th don't miss our upcoming "Focus: What is the Future of ABM?" virtual event keynote session with TechTarget President, Rebecca Kitchens⚡ In this session she'll examine questions like, “What are the real levers of pipeline performance in ABM?”, “Is it another tool that finally get you to ABM success?” And how AI will be able to help with challenges like scaling, or if it won’t anytime soon ✅ Save your spot & register: https://bit.ly/4dsGtSV #b2b #ABM

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On May 16th don't miss our upcoming "Focus: What is the Future of ABM?" virtual event keynote session with TechTarget President, Rebecca Kitchens⚡ In this session she'll examine questions like, “What are the real levers of pipeline performance in ABM?”, “Is it another tool that finally get you to ABM success?” And how AI will be able to help with challenges like scaling, or if it won’t anytime soon ✅ Save your spot & register: https://bit.ly/4dsGtSV #b2b #ABM

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UDAAP compliance in marketing has never been more crucial! PerformLine’s latest report dives into data-driven insights and actionable strategies to stay compliant. Learn how to protect your organization - get the full report! https://lnkd.in/dHKRiq6Y #MarketingCompliance #Report #UDAAP

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Join pharosIQ and Comcast Business at the Forrester B2B NA Summit on May 6th. We'll be discussing how signal-driven content syndication has transformed the approach to generating revenue. Get insights into practical solutions that can enhance your sales pipeline. #B2BMarketing #IntentSignals #ForresterB2B

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Enjoy two Nightstand Pile recommendations this month from Canopy expert advisors. A book recommendation from expert Matt Lindsay is The Context Marketing Revolution by Mathew Sweezey. In this book, Salesforce marketing aficionado Mathew Sweezey outlines a new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context — the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and insights into current consumer psychology, Sweezey defines the five key elements of context and provides a new rule book for context-based marketing. Canopy expert advisor Debra Siverson adds Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization by Robert Kegan and Lisa Lahey to the list. How can we change ourselves and our organizations? Kegan and Lahey show how our individual beliefs — along with the collective mind-sets in our organizations — combine to create a natural but powerful immunity to change. This persuasive and practical book, filled with hands-on diagnostics and compelling case studies, delivers the tools you need to overcome the forces of inertia and transform your life and your work. #BookRecommendation #ConsultingServices #ConsultingFirm #DenverBusiness #CanopyAdvisoryGroup

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You've heard of ABM. But have you ever tried out OBM? Check out this guide from Salesforce Marketing Cloud to get started.

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In today's “do more with less” business environment, revenue operations (RevOps) has become an integral part of aligning sales, marketing, and customer success teams to streamline processes and maximize revenue growth. However, many organizations struggle with the cost and complexity of hiring and maintaining a full-fledged RevOps team. This is where the concept of fractional RevOps steps in. Fractional RevOps offers businesses a flexible and cost-effective solution to access high-caliber expertise without the full-time commitment. Let’s explore how fractional RevOps can transform your organization. https://lnkd.in/gvwy9cTM #revops

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🚀 Dive into the future of performance marketing with our latest blog! Discover key insights from 800+ marketers on the trends that are shaping 2024. Learn how technological advancements and regulatory changes are redefining strategies and what it means for your marketing efforts. Perfect for staying ahead in a dynamic field! Read Blog- https://hubs.la/Q02v_FVy0 #performancemarketing #stateofperformancemarketing #stateoftheindustry #industrytrends #marketingstrategy2024 📈

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"Breaking Down GTM Silos: Amber Bogie Unravels the Myths!" Are GTM silos holding back your growth? ABM strategist turned GTM leader, Amber Bogie, reveals how smashing these barriers and fostering collaboration can revolutionize results. Join us to explore aligning marketing with sales, driving revenue through shared goals, and understanding how marketing ignites brand awareness and demand creation. Dive into this interview to refine your marketing vision and unlock new possibilities. Read Now: https://lnkd.in/dy__ybDf #GTM #ABMStrategy #MarketingAlignment #RevenueGeneration #BrandAwareness #DemandCreation

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SEO is one of the most powerful and highly measurable tools and is often underutilized. Here are some ways to better understand and leverage SEO's capabilities.

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