“Brian is more than a creative mastermind, he is a wonderful person to work along side. Brian’s portfolio speaks for itself, he is creative + innovative. As well as approachable, kind, and contagiously enthusiastic about the jobs he tackles. Brian brings a new perspective to an organization to help elevate the creative strategy and challenge the status quo. Brian gives 200% to every project and determination to not only satisfy his clients but exceed their expectations. I highly recommend Brian for any position. ”
About
Brian is an impactful, respected design leader who drives the creation of memorable…
Activity
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Our CEO, Benjamin Fletcher, will be speaking at the AI Engineer conference next week in SF about AI hallucinations and how to stop them. I'll be…
Our CEO, Benjamin Fletcher, will be speaking at the AI Engineer conference next week in SF about AI hallucinations and how to stop them. I'll be…
Liked by Brian Hull
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❓ What’s the first brand that made an impact on you as a kid, and why, for so many, was that experience at an outdoor event? Turns out there is…
❓ What’s the first brand that made an impact on you as a kid, and why, for so many, was that experience at an outdoor event? Turns out there is…
Liked by Brian Hull
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Ready for day - and night one! Cannes Lions International Festival of Creativity. Today’s focus: https://lnkd.in/ejHM-JFF #Cannes24, TAG TrustNet…
Ready for day - and night one! Cannes Lions International Festival of Creativity. Today’s focus: https://lnkd.in/ejHM-JFF #Cannes24, TAG TrustNet…
Liked by Brian Hull
Experience & Education
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The Weather Company
View Brian’s full experience
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Licenses & Certifications
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Certificate in AI Advertising (March 2024 Session)
Curious Refuge
Issued ExpiresCredential ID cert_xndzv5yb -
Volunteer Experience
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SFX Youth Soccer League Team Coach
SFX Youth Sports
- 4 years 3 months
Social Services
Seasonally coach 2 teams for SFX Youth Soccer League
Publications
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My Facebook Problem
Medium
See publicationOver the past 13+ years, I’ve utilized Facebook to do amazing things, but have become deeply affected by the massive amount of toxic vitriol, data-mining traps for the gullible, shared misinformation, and negativity, overall. I’m sure many of you feel the same.
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Ad Product Portfolio Working Group - IAB Tech Lab
IAB Tech Lab
See publicationThe Ad Product Portfolio working group is focused on two major initiatives- One is to define new ad portfolio recommendations based on responsive and flexible aspect ratio based Ad units that can scale across multiple devices sizes as well as integrate much better with responsive designs being adopted by the publishers. Second is to implement LEAN principles in ad formats and ad functionality for a better and faster performing user experience.
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Media Post
See publicationThe New Cowbell: A look at how things were and how they remain in social media.
Patents
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Automated Curation of Digital Information and User Interface for Same
Filed
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Cognitive Advertising Triggered by Weather Data
Filed
Lead inventor for IBM Patent Application Invention Achievement Award for the World's First Cognitive Ad for IBM, Watson Ads: http://watsonadvertising.ibm.com/solution/technology/
Projects
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IBM Watson Advertising Accelerator
- Present
See projectBuilt for display and video, IBM Watson Advertising Accelerator takes a new approach to engaging and converting consumers. Using curated sets of creative elements, Accelerator’s AI continuously defines audience segments, predicting and assembling optimal ad variations for each. Performance is measured in real-time to further refine these predictions throughout the campaign.
Accelerator campaigns allow advertisers to be highly flexible with their creative concepts, giving them a clearer…Built for display and video, IBM Watson Advertising Accelerator takes a new approach to engaging and converting consumers. Using curated sets of creative elements, Accelerator’s AI continuously defines audience segments, predicting and assembling optimal ad variations for each. Performance is measured in real-time to further refine these predictions throughout the campaign.
Accelerator campaigns allow advertisers to be highly flexible with their creative concepts, giving them a clearer picture of their audience and identifying patterns to help inform future strategy. -
IBM Watson Advertising Conversations
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See projectIBM and the Weather Channel teamed up to create and launch the world's first weather data-driven Watson-powered cognitive advertising experience at scale. Three months after being acquired by IBM, one of Brian’s biggest achievements was to inherit and integrate 30 designers, developers, and engineers from the Watson Life team into the Weather Org. In one week, he drove the design, development, and launch of the world’s first Watson cognitive ad. Incubating a product that would change the entire…
IBM and the Weather Channel teamed up to create and launch the world's first weather data-driven Watson-powered cognitive advertising experience at scale. Three months after being acquired by IBM, one of Brian’s biggest achievements was to inherit and integrate 30 designers, developers, and engineers from the Watson Life team into the Weather Org. In one week, he drove the design, development, and launch of the world’s first Watson cognitive ad. Incubating a product that would change the entire advertising organization's course at The Weather Channel and IBM.
IBM Watson Advertising Conversations has grown into an award-winning interactive solution that generates X amount of awesomeness and number of projects a year and helps facilitate personalized conversations with consumers virtually anywhere online. -
The Weather Channel Premium Dynamic Creative
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See projectAs the most accurate forecaster and fifth most trusted brand in America, The Weather Channel’s 359M+ MAUs also makes it the number one most used weather app and digital platform. Their highest performing, award-winning Dynamic Creative Advertising helps brands own habitual planning and decision moments by anticipating consumers’ needs with near-real-time weather and location data to present beautifully crafted, contextually relevant messages at times when decisions are being made.
Brian…As the most accurate forecaster and fifth most trusted brand in America, The Weather Channel’s 359M+ MAUs also makes it the number one most used weather app and digital platform. Their highest performing, award-winning Dynamic Creative Advertising helps brands own habitual planning and decision moments by anticipating consumers’ needs with near-real-time weather and location data to present beautifully crafted, contextually relevant messages at times when decisions are being made.
Brian leads the global in-house agency that concepts, designs, develops, and delivers these campaigns.
Honors & Awards
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IBM: Outstanding Technical Achievement Award
IBM
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2020 Chairman's Environmental Award
IBM- https://w3.ibm.com/w3publisher/w3news/2020/chairmans-environmental-award
IBM established this program in 1991 to encourage leadership and recognize achievement in environmental affairs by IBM's business units and this year our team has been recognized for all of our efforts in this area.
There were many reasons our Chairman, Ginni Rometty, selected our team. I want to highlight a few:
We launched the Global High-Resolution Atmospheric Forecasting (GRAF) System which not only enables smarter decisions for the environment by farmers, airlines, energy…IBM established this program in 1991 to encourage leadership and recognize achievement in environmental affairs by IBM's business units and this year our team has been recognized for all of our efforts in this area.
There were many reasons our Chairman, Ginni Rometty, selected our team. I want to highlight a few:
We launched the Global High-Resolution Atmospheric Forecasting (GRAF) System which not only enables smarter decisions for the environment by farmers, airlines, energy companies, and governments, but which also democratizes the best weather forecasting by making it available to more people in the developing world.
Our Emmy-award winning series about the devastating impact of climate change as experienced in the lives of real people in our communities.
Finally, the team inspired action through "Forecast: Change," an initiative in partnership with The Nature Conservancy, to help combat freshwater scarcity around the world.
The Weather Company, part of IBM Watson Advertising and Weather, creates the world's most accurate forecast so that people, businesses and governments everywhere can make better decisions given the impacts of weather, especially climate change, in our daily lives.
The Chairman's Environmental Award recipients are selected based on their degree of environmental leadership, initiative and results. Performance is evaluated against each nominee's opportunity to contribute given its mission and operations. While only one business unit is selected each year to receive the Chairman's Environmental Award, the contributions of each nominated unit collectively highlight IBM's worldwide efforts to demonstrate environmental leadership in all of its business activities. -
IBM Watson Advertising and Behr Paint Win six 2019 IAC Awards
IAC
IBM Watson Advertising is excited to announce that our IBM Watson Ads campaign with Behr Paint has been named a WINNER of the 2019 IAC Awards! The campaign has been recognized for the following awards:
Best Advertising Online ad
Best Media Online ad
Best Mobile Online ad
Best Retail Online ad
Best Technology Online ad
Best of Show Online ad -
The Weather Company Named to Advertising Age's 2016 Best Of List
Ad Age
http://advertising.weather.com/news/the-weather-company-named-to-advertising-ages-2016-best-of-list/
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The Weather Company, in partnership with Goose Island, was recently named #7 on Advertising Age's list of the 10 best branded content partnerships in 2016.
Ad Age
http://advertising.weather.com/news/the-weather-company-named-to-advertising-ages-2016-best-of-list/
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Platinum AVA Award for Epic Earth Mobile Website
AVA Digital Awards
https://enter.avaawards.com/winners/#/platinum/2016
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Best Use of Social Media Platform
Travel + Leisure Social Media + Tourism Award (SMITTYS)
Best Use of Social Media Platform for Hertz’s 2011 Gas and Brake Campaign http://www.travelandleisure.com/smittys. NY Times Article: http://tinyurl.com/9ssenzy
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P&G Silver Award for Covergirl.com
Proctor and Gamble
Proctor & Gamble Best Brand Experience at Moment of Truth. http://www.covergirl.com
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P&G Silver Award for the MyCoverGirl Facebook engagement program for NA
Proctor and Gamble
Proctor & Gamble Best Innovative way to create an Audience. https://www.facebook.com/covergirl
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PointRoll Beanie Award
PointRoll
Outstanding use of features on Hertz Gas and Brake campaign
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1st Place. Exceptional Experience Award.
Organic, Inc.
Bank of America’s ‘America’s Cheer’ for exceptional experience
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1st Place. New Media Award
Interactive Marketing Awards (IMA)
New Media. 1st Place Award for America’s Cheer: http://bit.ly/VfnKh8
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1st. Place. Exceptional Innovation Award
Organic, Inc.
Bank of America’s ‘America’s Cheer’ for technical innovation
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Cannes. Honorable Mention
Cannes
Digital Ecosystem for Bank of America’s ‘America’s Cheer’
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Cannes. Honorable Mention
Cannes
Digital Equities, Related Real Estate. http://www.related.com
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OMMA Award
OMMA Award (Online Media, Marketing and Advertising Awards)
Online advertising sponsorship category for Bank of America’s, ‘America’s Cheer’
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Outstanding Achievement in Web Development
Web Marketing Association's Web Awards
Bank of America’s ‘America’s Cheer' Website
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PointRoll Beanie Award
PointRoll
Innovation in online advertising for Bank of America’s ‘America’s Cheer’ campaign
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Outstanding Website
Web Marketing Association's Web Awards
CoverGirl. http://www.covergirl.com
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Outstanding Website
Web Marketing Association's Web Awards
Pantene. http://www.pantene.com
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Beauty Care Innovation Award
Proctor and Gamble
Award for the best innovation in all of Beauty Care IT for CoverGirl’s online beauty consultants live chat program
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OMMA Award
OMMA Award (Online Media, Marketing and Advertising Awards)
Brand awareness & positioning category for Mars Foods USA/M&Ms, The Great Color Quest AOL Ad Campaign
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Astrid Award
Mercomm
Design. Memorial Sloan Kettering. http://www.mskcc.org
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Horizon Gold Award
Horizon Interactive Awards
Gold Award in the Category of Flash Websites. BD Diabetes. http://www.bddiabetes.com
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Horizon Silver Award
Horizon Interactive Awards
Consumer Information Category. Memorial Sloan Kettering. http://www.mskcc.org
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Horizon Silver Award
Horizon Interactive Awards
Silver Award in the Category of Consumer Information. BD Diabetes. http://www.bddiabetes.com
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Standard of Excellence
Web Marketing Association's Web Awards
CoverGirl. http://www.covergirl.com
Recommendations received
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LinkedIn User
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I would like to take a moment to say THANK YOU to the incredible team at Questus. We just won another incredible culture award, for being one of Inc.…
I would like to take a moment to say THANK YOU to the incredible team at Questus. We just won another incredible culture award, for being one of Inc.…
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Starting to see some chatter about what the #weather will be next week in Cannes. Good question! Remember last year’s winds? How about the soaker in…
Starting to see some chatter about what the #weather will be next week in Cannes. Good question! Remember last year’s winds? How about the soaker in…
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We really getting GTA 6 before Sora? No problem. Luma AI Dream Machine has entered the chat. I’m getting a lot of questions about how I prompt in…
We really getting GTA 6 before Sora? No problem. Luma AI Dream Machine has entered the chat. I’m getting a lot of questions about how I prompt in…
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Finally I can announce that Luma AI just released their first video model DREAM MACHINE! I was one of the first to get access and reimagined my…
Finally I can announce that Luma AI just released their first video model DREAM MACHINE! I was one of the first to get access and reimagined my…
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