Brian Ewing

I could talk about product positioning all day. Good product positioning makes it easy for buyers to see themselves, their routines, and their goals reflected in what you're offering them. Sometimes it's shifting your product positioning from "what we do" to "what we do for you". What a dream getting to meet and talk with Daniel Murray of The Marketing Millennials podcast about: ➡ Creating product positioning that resonates (and how we think about it at Recharge ➡ Sustaining brands in the routine economy ➡ Why your first marketing hire should be a product marketer, and more Check out the full episode ✨

69

7 Comments

Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

7

Great overview of how Calendly: 1. optimized their existing lead flow 2. enriched and then routed those leads so sales could convert more 3. re-configured their website to convert more high quality leads The results? 📈 increased the number of qualified meetings booked by 40% 📈 boosted the amount of leads from their website by 50%

4

I've been thinking a lot about the role of the marketer and how it's evolving, so it was super validating to attend this week's ANA conference and hear a speaker share... "Marketers are like a Swiss Army Knife, they're expected to achieve in all sorts of areas of a business." Wow! There's nothing like attending a session in person and having someone put words to your ideas. 💡 Thanks for the inspiration on this topic and many others, and for Moira Vetter, Modo Modo Agency, Metro Atlanta Chamber and Association of National Advertisers for throwing an inspiring event. #atlanta #b2bmarketing #atlantamarketing

7

2 Comments

Katie Viehbeck digs into the metrics that matter from the Drips 2024 AEP Performance Report - Check out her blog https://ow.ly/mkiN30sEjC1 Katie's Top Insights from the 2024 AEP Performance Report:​ 1. DQs Down: Disqualification (DQ) rates dropped by a remarkable 14.4% compared to 2023. 2. Opt-Outs Managed Smartly: Outbound dialing often leads to opt-outs. Luckily, Drips can redirect potential global opt-outs into partial opt-outs through our Disqualified by Drips rules. 3. 48-Hour SOA Rule: CMS reinstated the 48-hour Scope of Appointment (SOA) rule. Drips leverages SMS to keep consumers engaged during this crucial window. 4. Engagement Surge: In 2024, engagement rates rose by 22.8%! Consumers are embracing conversational outbound approaches. Get ready to dive deeper. How much can conversational outbound boost conversion rates? #Healthcare #CustomerExperience #MarketingInsights #Medicare #conversationalAI #ItsAllAboutHowYouSayIt

7

This guide by Michael Applebaum is one of the best product marketing guides that I've seen written. Concise and practical. Thanks to Stage 2 Capital as well. #ProductMarketing #PMM

8

1 Comment

As an agency leader, you know scaling sales within your organization is no easy task... 🥵 Thats why we've pulled together resources to help guide founders and agency leaders in the right direction to scale beyond founder-led sales methods and on to a repeatable GTM strategy with RevOps as the secret weapon. Check out the full blog post and access the guide via the link in the comments 👇

16

1 Comment

I’ve gotten 8 inbounds from CMOs in the last week. What are they asking me for? …… Content help “Do you have a really good content writer you’d recommend?” “I need to create so much content this quarter I need some extra help” I’m going to venture and say scaling content production (volume and speed) is one of the top priorities CMOs are grappling with! 💡 (Myself included 🙋🏻) #content #marketing

78

20 Comments

“Does employee advocacy look like spam posting?” Tune into this week’s podcast episode as the team debunk this misconception. Emily Paige Jones makes her debut on The Employee Advocacy and Influence Podcast, raising this important question. With insights from Lewis Gray ⚡️, he navigates through the question and explains how companies can avoid the appearance of spam posting while remaining authentic. Watch the full episode. #EmployeeAdvocacy #Podcast #Marketing #Content

3

Aligning sales and marketing is crucial for business growth, but it's not always easy. I've always worked diligently to foster a positive and respectful relationship with sales teams. This article provides some helpful key steps marketing leaders can take to build a positive relationship between them and sales. Check it out to learn how to foster better sales-marketing alignment in your organization. https://lnkd.in/gugjVKPn

1

Right now the lead form my team is using to capture leads has an 80% drop off rate - and I couldn't be more thrilled. 😊 Drop offs are usually considered bad. So why does this big number spark Marie Kondo levels of joy for me? Much like for Marie, in the world of B2B leads, less is often more. A few months ago our marketing and sales team were swimming in a sea of thousands of leads a week, but we had so little information about them that it was impossible to prioritize them accurately and handle them with the speed and attention they required. It was only after we had calls with our leads that we would find out many were completely irrelevant. So we launched a new form and we did a couple of things that to some may have been controversial but that have had astounding results. 1. We made the form longer - we went from a single step form to a multistep form that asked twice the number of questions as the original. This gave us way more insight on the intent and product fit of the leads for our Enterprise solution. 2. We added very specific answer choices to our questions - we did that to show our leads through that specificity that they are in the right place. We will continue to iterate on this experiment, and I can't wait to see what else we can do to optimize this funnel and experience the life changing magic 🧝‍♀️ of tidying it up.

37

5 Comments

🚀 BIG NEWS! 🚀 Demand Generation has been the focus for GTM teams—but it’s only the first step. What about converting that demand into pipeline? 👀 Chili Piper is launching their state-of-the-art Demand Conversion Platform today, which includes everything you need to convert demand: chat, form routing, lead distribution, and scheduling. At The Operations Company, we're proud partners who share the same mission of helping companies grow efficiently to reach their fullest potential! 📈 They also spoke with 50+ GTM leaders to compile the 🌶 spiciest 🌶 demand conversion playbook. Check it out below! 👇 STOP wasting time and START converting demand: https://lnkd.in/dNyfx-DB #ChiliPiper #DemandGeneration #TheOperationsCompany #EfficientOperations

16

7 Comments

Most employee advocacy statistics are outdated 😬 That’s why the team is working towards a new report, setting essential industry benchmarks with up-to-date stats. But, we need your input! Whether you’re an employee advocate or managing an advocacy program, your insights will be invaluable in our quest to showcase how brands empower employees on social media. As a token of our gratitude, you’ll receive early access and the possibility to be quoted in the report. The survey takes less than 7 minutes to complete 👇 #SocialMedia #Marketing #EmployerBrand #DigitalMarketing

14

From the fundraising pros at Blackbaud and the AI experts at Momentum, download 13 segmented email templates (and strategies for using them) so you can create more meaningful customized communications for your supporters. #AI #segmentation #fundraising

4

Consultants are stuck in spreadsheets...but so are CEOs and Value Creation teams...Here are the top benefits of getting UNSTUCK: -We teach teams how to actually run their business better -The system connects the front line executors to the actual strategy -The Centrae Platform serves as a centralized place for your GTM motion "Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime" Centrae gives you best practices and thoughtful guideance. It's all the things you appreciate about consultants, but none of the things you hate about consultants. Comment "Demo" to book a quick intro and get a preview tour of the tool emailed to you directly!

9

2 Comments

When I first joined Frontify and the partnership team, I quickly got used to using Gong for all my external calls. The funny thing is, more often than not, the people I'd speak to would also get very excited about it and ask if they could get it too (mind you, this was BEFORE the big AI hype). So naturally, when Udi Ledergor 🏳‍🌈 invited marketers to talk to him and learn more about how to leverage Gong for marketing, I was excited to hear more. While talking to Udi, I was reminded again about what a great tool Gong is (yes, I work for a SaaS company, and I love software, so what) and how easy it is to leverage for direct feedback at scale from your customers and prospects. Thanks so much for the insightful session, Udi!

68

4 Comments

😨 45.4% of B2C marketers struggle with timely customer engagements. That’s why, we’ve partnered with Ted Sfikas, Field CTO at Amplitude, to bring you an insightful webinar to help you address and overcome these hurdles. Join our webinar on July 23, 10 AM PST/1 PM EST to learn how to execute highly tailored, relevant customer engagement strategies that keep pace with changing customer needs. Hurry! Spots are filling up fast! 🔗 Register Now: https://okt.to/jsbuO0 Hastu Kshitij Archana Leo Jason R. Aditya Vempaty Shana Haynie Sara Mohammed #partnerships #analytics #customerengagement

23

ASR (automatic speech recognition) precedes the public boom of #genai It came way before #chatgpt or #gemini. So where does it stand now? Is it ubiquitous? How does ot work in the age of generative AI? What else do I need to know? I have the honor of hosting a webinar alongside my friend and colleague David Landsberg, discussing the state of ASR and results of the ASR survey that was recently published. It would be great to have you join and contribute to the dialogue.

11