Brea Cubit

• Ideate large-scale editorial projects for Business Insider, which includes Tech and Personal Finance, and Insider Life, which includes Culture, Style, Entertainment, Travel, and Health
• Collaborate with internal editorial, creative, and marketing teams to produce impactful content packages that are either sponsored editorial series or organic newsroom editorial series
• Commission freelance writers for projects
• Top-edit — and sometimes write — reported features
• Use management… Show more

• Ideate large-scale editorial projects for Business Insider, which includes Tech and Personal Finance, and Insider Life, which includes Culture, Style, Entertainment, Travel, and Health
• Collaborate with internal editorial, creative, and marketing teams to produce impactful content packages that are either sponsored editorial series or organic newsroom editorial series
• Commission freelance writers for projects
• Top-edit — and sometimes write — reported features
• Use management systems such as Airtable, Asana, and Basecamp to organize projects and track deliverables
• Evaluate project performance and content strategy using analytics systems such as Google Data Studio and Chartbeat

Notable projects:
• Modern Loneliness: A series about the loneliness epidemic and how people are searching for true connection.
• Build IT: A series about digital tech and innovation trends that are disrupting industries.
• Live Well: A series exploring complex men's health and wellness topics.
• Ayesha Curry finds her balance: May 2023 digital cover story.
• The Finish Line: An editorial series that offers advice and answers burning questions about retirement planning.
• Black Ensemble, Fashion for the Culture: A series that celebrates Black leaders, influencers, and trailblazers in the fashion industry. Show less

Notable projects:
• Better Me: An editorial series about improving your lifestyle and helping society through sustainable efforts and eco-consciousness. This project won an Anthem Award, taking home the bronze honor under the category "Sustainability, Environment & Climate" and the subcategory "Special Projects."

• We/Us/Ours: A package about LGBTQ communities and spaces around the world that foster collective queer support and empowerment.

• Me, First: An editorial series… Show more

Notable projects:
• Better Me: An editorial series about improving your lifestyle and helping society through sustainable efforts and eco-consciousness. This project won an Anthem Award, taking home the bronze honor under the category "Sustainability, Environment & Climate" and the subcategory "Special Projects."

• We/Us/Ours: A package about LGBTQ communities and spaces around the world that foster collective queer support and empowerment.

• Me, First: An editorial series about successful women who have prioritized their passions and well-being.

• Women of Means: An editorial series about women taking charge of their financial security and independence. Show less

Notable projects:

• LGBTQ+ Children's Animation Package: I assisted in bringing together an award-winning, first-of-its-kind database that highlights the historical presence of 259 LGBTQ+ characters in children's animation. My responsibilities included co-editing the database report and subsequent analysis articles, as well as coordinating design meetings to discuss art direction and planning social rollout with the Distribution team. This package won a GLAAD Media Award (Outstanding… Show more

Notable projects:

• LGBTQ+ Children's Animation Package: I assisted in bringing together an award-winning, first-of-its-kind database that highlights the historical presence of 259 LGBTQ+ characters in children's animation. My responsibilities included co-editing the database report and subsequent analysis articles, as well as coordinating design meetings to discuss art direction and planning social rollout with the Distribution team. This package won a GLAAD Media Award (Outstanding Online Journalism – Video or Multimedia) and a National Arts & Entertainment Journalism Award from the LA Press Club (Best Multimedia Package). It was also nominated for an ASME National Magazine Award (Lifestyle Journalism).

• Insider Sustainability Newsletter: I helped launch this weekly newsletter about the culture and business of sustainability. Working with a team of writers, designers, and marketers, I edited the newsletter’s content to ensure an insightful, well-rounded reading experience. I also wrote reported features for some of the newsletter editions.

• The Well-Designed Life: This series explores how spatial design can support mental well-being and productivity. As the series editor, I worked with in-house and freelance editors, reporters, and graphic/web designers to bring together a package comprising five reported features, three audio clips, two videos, and an interactive color palette in a specially designed hub page.

• The 21 Project: I worked with the Health team to compile 21 profiles about 21-year-old leaders, activists, students, and creatives who are coming of age during an unprecedented time. My responsibilities included compiling the entire source list, writing three and editing two profiles, and liaising with the editorial, design, photo, and social teams to bring the package together. Show less

• Tracked trending and breaking celebrity and entertainment (TV, film, music) news using services such as Google Trends, Chartbeat, CrowdTangle, BuzzSumo, and Twitter
• Pitched and wrote 3–5 trending, SEO, feature, and evergreen articles each day
• Managed and wrote for celebrity, entertainment, and fashion verticals during weekend shifts
• Provided live online coverage of award shows
• Attended industry events and conducted talent interviews
• Helped build out and expand PS's… Show more

• Tracked trending and breaking celebrity and entertainment (TV, film, music) news using services such as Google Trends, Chartbeat, CrowdTangle, BuzzSumo, and Twitter
• Pitched and wrote 3–5 trending, SEO, feature, and evergreen articles each day
• Managed and wrote for celebrity, entertainment, and fashion verticals during weekend shifts
• Provided live online coverage of award shows
• Attended industry events and conducted talent interviews
• Helped build out and expand PS's music coverage
• Implemented strategies to increase traffic and boost SEO Show less

• Managed, edited, and scheduled all online-exclusive content, about 2–3 posts per day
• Instructed and oversaw 30 writers and editors
• Approved and supervised all social media posts
• Reviewed convergence video captions for AP style

• Pitched 1–2 weekly print article ideas for Culture vertical and worked with a team of five writers to execute editorial pieces
• Edited and fact-checked 2–3 print and digital stories every week, including front-page features
• Coordinated art direction with photographers
• Assisted designers with page layouts to tell well-rounded, visually alluring stories