Brad Martin

Metro Jacksonville Contact Info
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About

Dynamic, results-driven Marketing Executive with more than 20 years of experience and…

Experience & Education

  • Atrium

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Publications

  • The New Consumerized Enterprise

    Pharma Tech Outlook

    PRO Unlimited’s Senior Director of Product Marketing, Brad Martin, was recently featured in Pharma Tech Outlook providing his expert insights of the consumerized enterprise. He emphasized the need to understand that consumerization is the re-orienting and re-imagining of enterprise software away from “process driven design” and towards delivering a rich, enjoyable experience. What does that really mean? At the end of the day, enterprise users want the same experience they have in their personal…

    PRO Unlimited’s Senior Director of Product Marketing, Brad Martin, was recently featured in Pharma Tech Outlook providing his expert insights of the consumerized enterprise. He emphasized the need to understand that consumerization is the re-orienting and re-imagining of enterprise software away from “process driven design” and towards delivering a rich, enjoyable experience. What does that really mean? At the end of the day, enterprise users want the same experience they have in their personal lives with resources that are simple, intuitive, and provide seamless functionality.

    See publication
  • The New Consumerized Enterprise

    CIO Review

    There is a dramatic change happening in enterprise software design. The chasm between the consumer and enterprise experience is quickly closing. Enterprise users demand the same product experiences they have in their personal lives. New "consumerized enterprise" solutions extend user experiences found in the world's leading consumer applications, to the business domain. For too long, enterprise software developers have not made user experience a top priority, but this mindset is quickly…

    There is a dramatic change happening in enterprise software design. The chasm between the consumer and enterprise experience is quickly closing. Enterprise users demand the same product experiences they have in their personal lives. New "consumerized enterprise" solutions extend user experiences found in the world's leading consumer applications, to the business domain. For too long, enterprise software developers have not made user experience a top priority, but this mindset is quickly changing. Consumerization in enterprise software is the process of redesigning and re-orienting the end user experience from a process driven one, to a user driven one.

    See publication
  • The New Consumerized Enterprise

    Pharma Tech Outlook

    PRO Unlimited’s Senior Director of Product Marketing, Brad Martin, was recently featured in Pharma Tech Outlook providing his expert insights of the consumerized enterprise. He emphasized the need to understand that consumerization is the re-orienting and re-imagining of enterprise software away from “process driven design” and towards delivering a rich, enjoyable experience. What does that really mean? At the end of the day, enterprise users want the same experience they have in their personal…

    PRO Unlimited’s Senior Director of Product Marketing, Brad Martin, was recently featured in Pharma Tech Outlook providing his expert insights of the consumerized enterprise. He emphasized the need to understand that consumerization is the re-orienting and re-imagining of enterprise software away from “process driven design” and towards delivering a rich, enjoyable experience. What does that really mean? At the end of the day, enterprise users want the same experience they have in their personal lives with resources that are simple, intuitive, and provide seamless functionality.

    See publication
  • Making the Case for Self-Sourced Talent Pools

    Buyers Meeting Point

    As organizations continue to expand the use of contingent talent to supplement their full-time workforce, they are also seeking ways to optimize their contingent workforce programs to generate additional cost-savings. Historically, this was done through supplier rate rationalization, improvements in workflow and cycle time, and engaging a Managed Service Provider (MSP) and Vendor Management System (VMS) to drive efficiencies. While all of these measures generate cost-savings (particularly in…

    As organizations continue to expand the use of contingent talent to supplement their full-time workforce, they are also seeking ways to optimize their contingent workforce programs to generate additional cost-savings. Historically, this was done through supplier rate rationalization, improvements in workflow and cycle time, and engaging a Managed Service Provider (MSP) and Vendor Management System (VMS) to drive efficiencies. While all of these measures generate cost-savings (particularly in first generation and early stage programs), more mature programs require the identification of other strategies like self-sourcing.

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  • The Consumerization of Vendor Management Systems

    HR.com

    Industry leading publications continue to tap PRO Unlimited’s Brad Martin to share his expert perspectives about the evolution of Vendor Management Systems (VMS). Read the full article to learn about the advances taking place in the VMS…

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  • The Consumerization of Contingent Workforce Management Technology

    HRO Today

    Within the contingent workforce industry, vendor management systems (VMS) have been plagued by a lack of consumerization. As in many industries, the technology has historically suffered from a robotic and cumbersome approach to user interaction. Now, however, there is a dramatic change happening in enterprise software design. The chasm between the consumer and enterprise experience is quickly closing. New “consumerized enterprise” solutions extend user experiences found in the world’s leading…

    Within the contingent workforce industry, vendor management systems (VMS) have been plagued by a lack of consumerization. As in many industries, the technology has historically suffered from a robotic and cumbersome approach to user interaction. Now, however, there is a dramatic change happening in enterprise software design. The chasm between the consumer and enterprise experience is quickly closing. New “consumerized enterprise” solutions extend user experiences found in the world’s leading consumer applications to the business domain....

    See publication
  • Consumerizing the Vendor Management System - Part 2

    The Huffington Post

    Like many industries, VMS technology has historically suffered from a robotic and cumbersome approach to user interaction...

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  • The Trend of Consumerization within Enterprise Applications – Part 1

    The Huffington Post

    There is a dramatic change happening in enterprise software design. The chasm between the consumer and enterprise experience is quickly closing. Enterprise users demand the same product experiences they have in their personal lives...

    See publication
  • Why the Omnichannel Experience is a Contingent Workforce Game Changer

    Spend Matters

    Over the past several years, the workforce has dramatically evolved in parallel with the technologies that support both a mobile and connected workforce. Today's "mobile workforce" is growing exponentially, and the rise in mobility demands that enterprise applications not only have a comprehensive mobile strategy, but also offer fully featured omnichannel experiences...

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  • Cloud technology: The Power behind the Omni-channel Experience

    CIOReview

    Cloud technology: The Power behind the Omni-channel Experience for Contingent Workforce Management By Brad Martin,Director of Product Marketing,PRO ...

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