Bob Pearson

Austin, Texas, United States Contact Info
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Experience & Education

  • The Bliss Group

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Volunteer Experience

  • MedicAlert Foundation Graphic

    Interim Chief Executive Officer

    MedicAlert Foundation

    - 2 years 4 months

    Health

    Serving as interim CEO for the MedicAlert Foundation.

  • Vice Chairman Of The Board

    VETTED Foundation

    - 3 years 6 months

    Education

  • Board Of Directors

    The Advertising Research Foundation

    - 3 years

  • Advisory Board

    The Center for Global Business Advisory Board for University of Texas McCombs School of Business

    - 2 years 6 months

    Education

  • Member

    Defense Science Board

    - 9 months

    Science and Technology

  • Krach Institute for Tech Diplomacy at Purdue Graphic

    Advisory Council

    Krach Institute for Tech Diplomacy at Purdue

    - Present 1 year 4 months

    Science and Technology

    The Krach Institute for Tech Diplomacy at Purdue is a bipartisan initiative under the Purdue Research Foundation, a 501 (c) (3) nonprofit affiliated with Purdue University, with offices in Lafayette, IN and Washington, DC

Publications

  • Crafting Persuasion

    1845 Publishing

    A book, based on the ABCDE Model, that is written to provide marketing communications insights for the non-marketing professional.

    See publication

  • Countering Hate

    1845 Publishing

    We all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore.

    So why do some young men and women grow up with plans to promote peace and prosperity, while others set out to harm or kill others? Every day we hear of people who try to disrupt our world, often violently. So what, exactly, is happening to our youth?

    Extremists never stop trying to find the next young…

    We all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore.

    So why do some young men and women grow up with plans to promote peace and prosperity, while others set out to harm or kill others? Every day we hear of people who try to disrupt our world, often violently. So what, exactly, is happening to our youth?

    Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and better-organized than we give them credit for. What are they doing well and what can we learn from these insights? Are we organized the right way to fight extremists? Are we thinking the right way? Are we basing decisions on the most effective models?

    Pearson and Ullah join as co-authors to provide a mashup of their combined expertise -- years of shaping behavior for the world's top brands with years of countering terrorism.

    Inspired by classes taught at the U.S. State Department on counterterrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide range of global leaders who provide their insights related to hate and extremism.

    The book's goal is to trigger new ideas on how leaders can partner worldwide to make our world a safer and more productive place over the long-term. One team, one world.

    Other authors
    See publication

  • Storytizing: What's Next After Advertising

    1845 Publishing

    With the boom of e-commmerce and social media, companies no longer hold primary control over their brand message. They now share that power with customers.

    The shift means companies must create agile marketing campaigns that solicit the feedback and participation of key influencers. In this new day and age, businesses and their customers tell the story collectively - advertising is passé; welcome to Storytizing.

    Storytizing explains how marketing professionals can employ…

    With the boom of e-commmerce and social media, companies no longer hold primary control over their brand message. They now share that power with customers.

    The shift means companies must create agile marketing campaigns that solicit the feedback and participation of key influencers. In this new day and age, businesses and their customers tell the story collectively - advertising is passé; welcome to Storytizing.

    Storytizing explains how marketing professionals can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Using interviews, anecdotes and lessons generated through his vast experience with Fortune 500 leaders, Pearson shows how firms can identify the customers and trends that shape their brand's story. Through those insights, Storytizing will help companies:

    Develop an Audience Architecture that provides a predictive view of how to align your story with your audience, as well as show how messages evolve in real time
    Use sophisticated tools and big data to segment the market into those who lead, those who share and those who "lurk and learn"
    Deploy similar tools to help transform your employees into influential brand ambassadors
    Learn from experiences of peers, with contributions from some of the world's top marketing professionals
    In his first book, PreCommerce, Pearson showed that companies must engage directly with customers. Now this book lays out the increasingly sophisticated strategies companies must deploy to create, shape and sustain their brand message in this new Storytizing era.

    See publication

  • PreCommerce

    2011

    Since its debut E-commerce has been centered on the "transaction, " which represents less than one percent of the time we spend online."" Now, we are entering the era of Pre-Commerce where customers make their own "decision" to buy or support a brand before the transaction. "Pre-Commerce" explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support…

    Since its debut E-commerce has been centered on the "transaction, " which represents less than one percent of the time we spend online."" Now, we are entering the era of Pre-Commerce where customers make their own "decision" to buy or support a brand before the transaction. "Pre-Commerce" explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell's global social media team and as a consultant to Fortune 1000 companies, worldwide. Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills Over 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc Benioff Explores the concept of "Pre-commerce"--the customer's decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company's reach today Shows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company.

    Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.

    See publication

Organizations

  • Forbes Communications Council

    Contributor

    - Present

    A community for senior-level communications professionals.

  • The Advertising Research Foundation

    Board of Directors

    - Present

  • Page

    Member

    -

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