Billi Ryan

How can organizations get started with building an #AI strategy? Merkle's Courtney Trudeau breaks down the fundamentals in this article for The Drum: https://bit.ly/3WcN63I

1

Business relies on creativity and innovation to serve customers and compete. Dive in to our new issue of What the Future: Creativity to learn how artificial intelligence is changing both ends of that equation. https://lnkd.in/evZ9HZBW

2

When asked to name the new technology that will most significantly impact their industries over the next three years, CEOs are increasingly putting AI at the top of the list. Gartner's new research reveals how your CEO is thinking about AI. #ArtificialIntelligence #AI #CEO #Technology

6

An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent -- Ronn Torossian, 5WPR Chairman and Founder, 5WPR https://odwpr.us/44DT29H

1

A brief guide on leveraging #data and #AI in the #QSR sector to address opportunities and threats in a fast-evolving industry. #WWT https://lnkd.in/gZt4akkN

1

Living our purpose, embracing our values, and showing up authentically are just a few of the keys to fostering a positive working environment. #SlalomProud to be included on the Fortune 100 Best Companies to Work For® list in 2024. ​https://slalom.ws/3VOiuqR.

2

As with any innovation, executive leaders must understand the drivers and barriers that come with using generative AI. 2024 is the year of generative AI implementation for many the clients I work with. Love being able to share this research with everyone and hope that it helps your cross-functional teams!   Explore Gartner for IT's proven applications of GenAI to enhance your customer experience. #GartnerIT #CIO #GenerativeAI #CMO #GartnerMKTG

18

1 Comment

Interesting read on leadership in the #AI Age

6

Automotive advertisers have an exciting opportunity this year to start capitalizing on pent-up consumer demand. Jim Zabel breaks down crucial audience insights and shares how automotive advertisers can fine-tune their strategies to capture consumer attention: https://ow.ly/8FLe30sCGRM #automotivemarketing #digitaladvertising

1

How can B2B organizations differentiate themselves in the current market? Learn how AI is helping leaders solve common B2B challenges. #ImWithSlalom https://dy.si/jvk8Nh2

1

Here's how you can plan, streamline, and produce impactful results without panic. 👇 #MarketingTips #RapidResponse #AgileMarketing #AutomationTools https://bit.ly/4aMQwQ0

1

In this insightful article from Adobe, they explore the importance of data-driven marketing and how it can elevate your business to new heights. At ADM Marketing, we specialize in harnessing the potential of data analytics to empower businesses like yours. With over 3 billion data points at our disposal, we're equipped to help you identify and target your most valuable customers with precision. Discover how data-driven marketing can revolutionize your approach and lead to more effective campaigns. https://lnkd.in/emFkvj3P #DataDrivenMarketing #MarketingStrategy 

3

According to our recent #RobertHalf study, 70% of organizations say technical debt has a high impact on their ability to innovate. See what other organizations are doing in 2024 to overcome these challenges in our new report: https://lnkd.in/gNEHZ7ht

1

🍪 Is your data strategy ready for a cookieless future? At our recent GA4ward event, Barbara Kalicki, MBA, SA from Publicis Sapient delivered an eye-opening session on preparing for the end of third-party cookies by 2025. She covered: 💡 The looming end of third-party cookies and its implications 💡 How Conversions API (CAPI) can enhance your data strategy 💡 Step-by-step guide to implementing GTM Server-Side & CAPI Don't be caught off guard by the changes ahead. Please read our latest blog post for a detailed recap of Barbara's session. 💬 Link to the article in the comments. #digitalanalytics #cookies #capi #gtm #webanalytics

13

4 Comments

Meta is testing new AI-powered tools that will allow advertisers to create marketing materials. If you’ve logged on to your updated Facebook or Instagram any time lately, you’ve likely seen that the platforms have embraced all things AI with their explore features. These changes are part of their broader effort to become a dominating company in the age of AI. Looks like brands and advertisers will have an opportunity to benefit from it. #Meta #AI #Technology #Advertising

2