Besiana Ylldisi

More and more marketers are moving away from static PDFs and embracing interactive online document formats like Turtl Docs. 🤷 But how do you define what ‘good online content’ looks like? To get a true sense of what good performance looks like, you need to benchmark content. Benchmarks help you: 🔬 Identify how your content pieces perform compared to others in your organization and industry 🏀 Know what bounce rates to expect ⌚ Figure out how your read times measure up 📈 Pinpoint what conversion rates to aim for Our benchmarking research report delivers the full details 🔽 https://lnkd.in/eY4RdM9G #B2Bmarketing #Benchmarking #ContentPerformance

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Conversion rate optimization, commonly know as CRO, is a great way to improve your paid advertising campaigns without solely relying on your budget. Landing page updates are the tactic to improve CRO, but this guide outlines a few other tactics you may not have thought of.

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Did you know that 57% of marketers struggle to create the right content, and 41% face significant hurdles with workflows and approvals?    If either of these challenges sound familiar, we’re hosting a webinar with Optimizely to show you how to power up your content lifecycle and maximize investment in your tech stack. 🗓️ Thursday, July 18 at 9am PT / 12pm ET Sign up here 🔗 https://lnkd.in/g5r-S9Fj 

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Quiz funnels are a must-have for every marketing strategy. Our latest guide looks at how you can create engaging quiz funnels that convert. Whether you want to boost audience engagement, grow your email list, or increase sales and leads, quiz funnels are the way to go. Find out more by clicking the link. 🔗

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📈 Dive into our white paper: "A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media"! Discover: 📊 Key metrics for each funnel stage 🎯 Effective measurement techniques 🚀 Strategies to align media with your goals Boost your marketing game with expert insights! #UpperFunnel #LowerFunnel #MediaStrategy #WhitePaper #MatrixPoint

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Here's our proven formula for successful direct-to-consumer advertising with three key phases: 1️⃣ Researching Highest Impact Areas 2️⃣ Creating a Blueprint for Success 3️⃣ Test and Learn Process for Continuous Optimization Learn more about each phase here: https://lnkd.in/edGav4bz #DirectToConsumer #AdvertisingStrategy

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AI is a game-changer in content marketing, but it comes with serious pitfalls. Whether you’re new to AI or refining your approach, our free Marketer’s AI Playbook offers essential insights to make your content resonate with your audience. Get your free guide here: https://hubs.li/Q02CQpmQ0 #MarketersAIPlaybook #AI #AIPlaybook #marketing #marketingplaybook #AIinmarketing #GovExec #governmentmarketing #contentmarketing

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The key to successful trigger marketing is relevance, timing, and the right data. Set your campaign up for success this year with our guide.

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B2B companies must speak the language of their audiences to resonate with them deeply and create winning experiences. Learn how niche content marketing helps you create tailored content that builds deeper customer connections and elevates brand presence, in this eBook. 👉 https://ow.ly/XVao50Sf1yx 👈 #contentmarketing #conversion #nichemarketing #personalization #Grazitti

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How storytelling matters for content marketing @wearearticulate

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🚀 Explore the Future of SEO with Meta AI! 🚀 Discover how AI at Meta reshapes #SEO and why it matters for your #content. Valentina Izzo and Andrea Volpini unveil a free tool that's changing the #optimization game. Why This Article? ✅ Expert Insights: Valentina and Andrea break down Meta AI's impact on SEO. ✅ Meta AI Explained: Understand how it transforms search and content strategies. ✅ Free Optimization Tool: Try our innovative tool to elevate your content for the Meta AI era. Perfect for marketers and content creators looking to stay ahead. Get ready to optimize in a whole new way 👉 Read now: https://wor.ai/meta-ai-seo

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𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗗𝗮𝘁𝗮: 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝘀, 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝘀, 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 In today's digital marketing landscape, understanding your customers is more important than ever. But simply having customer data isn't enough. You need to be able to use that data to create targeted campaigns that resonate with your audience. This article from 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗦𝗶𝘁𝗲𝗳𝗶𝗻𝗶𝘁𝘆 dives into three key concepts that can help you do just that: personas, audience segments, and attribution. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝘀: Representational profiles of your ideal customers, capturing their demographics, behaviors, and needs. 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀: Groups of customers who share similar characteristics. 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: The process of assigning credit for a conversion to the different marketing channels that touched the customer along the way. By understanding these concepts, you can create more targeted campaigns that are more likely to be successful. Read the full article here: . . #softgainz #sitefinity #cms #marketingatribution

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Unlocking The Power Of AI In Contextual Targeting: A Guide For Agencies 🔥 "To future-proof marketing strategies and prevent spending on third-party targeting from spinning out of control, marketers must not only invest in first-party data capabilities but make a hard turn toward contextual-based targeting" Read the full AdExchanger article NOW 👇 https://bit.ly/3VC6esT #contextual #contextualtargeting #thirdparty #firstpartydata

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New eBook alert! 📘✨ Ever wondered how to really understand the ROI of your paid media placements? Our guide is here to help. Packed with insights and easy-to-follow explanations, you'll be able to clearly communicate the value of your branded content to your stakeholders. You'll learn: ✔ The difference between vanity metrics and real results ✔ What to expect when you launch a Guaranteed Media Placement ✔ The power of digital branded content in PR campaigns ✔ Talking points to assure your financial teams that the budget you're spending is worth every penny Get the guide here: https://lnkd.in/gtY-MxDz

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