Benjamin Parisot

San Francisco, California, United States Contact Info
3K followers 500+ connections

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E-art sup

About

I am a designer from France, and have been inspired by video games and music since I was…

Experience & Education

  • ŌURA

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Projects

  • Nike Trial Zone

    - Present

    AKQA has been working with Nike DTC and Retail Brand Categories to create Trial Zone – a global platform of immersive in-store product trial experiences, starting with the Basketball and Running categories.

    Nike+ Basketball Trial Zone lets consumers test-out their shoes in iconic basketball courts, Dyckman Park in Washington Heights and Brooklyn Bridge Park. Meanwhile, Nike+ Running takes consumers on a 90-second run through Central Park or Battery Park.

    The interactive spaces are…

    AKQA has been working with Nike DTC and Retail Brand Categories to create Trial Zone – a global platform of immersive in-store product trial experiences, starting with the Basketball and Running categories.

    Nike+ Basketball Trial Zone lets consumers test-out their shoes in iconic basketball courts, Dyckman Park in Washington Heights and Brooklyn Bridge Park. Meanwhile, Nike+ Running takes consumers on a 90-second run through Central Park or Battery Park.

    The interactive spaces are equipped with motion sensors, cameras, speakers, high-definition TV displays, and controlled by the in-store athlete using an iPad application. Trial Zone launches today with the grand opening of Nike’s NYC SoHo flagship store.

    Other creators
    See project

  • Nike Women's Marathon SF Race Webapp

    -

    Nike Women’s Marathon in San Francisco, California is the largest women’s marathon in the world. AKQA were tasked with developing a web-based training app for the full and half marathon with heavy Facebook integration.

    Other creators
    See project

  • Nike+ Kinect Training

    -

    Together with our partners we created the most responsive, most authentic athletic training experience available in the home.

    We also made all the videos, TV and Cinema spots, two companion apps on iOS and Windows Phone as well as the box art - in fact almost everything to do with creating a pinnacle experience.

    The game had its own Xbox 360 bundle and was the top selling Kinect game over holiday 2012.

    Other creators
    See project

Honors & Awards

  • BIMA Awards

    British Interactive Media Association

    Nike+ Kinect Training - Battle of the Brands category
    Nike+ Kinect Training - Games category
    Nike+ Kinect Training - User Experience category

  • GOLD Cyber Lion - User Experience

    Cyber Lion

    Nike+ Kinect Training

  • SILVER Cyber Lion - Best Digitally Led Integrated Campaign

    Cyber Lion

    Nike: The Chance

  • SILVER Cyber Lion - Other Digital Platforms

    Cyber Lion

    Nike+ Kinect Training

  • Best in Book

    Creative Review

    Nike+ Kinect Training

  • ANDY Awards - Bronze

    ANDY

    Nike+ Kinect Training

  • BAFTA Nominee - Game Category

    Bafta

    Nike+ Kinect Training

  • IAB Creative Showcase winner - Nike+ Kinect Training

    IAB

    Nike+ Kinect Training

  • FWA Site of the Day

    FWA

    Nike Game On, World.

Languages

  • French

    Native or bilingual proficiency

  • Spanish

    Elementary proficiency

  • English

    Native or bilingual proficiency

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