Bem Joiner

Tour Mgr. with the GO HARD Drop –Out Prevention Program for Mississippi Dept. of Education
• Helped put together and execute a 12-city tour around the state of Mississippi that brought Drop-Out Prevention events to schools that were designated by the state to have high drop-out rates.
• Managed a team of 5-6 Brand Ambassadors who gave drop-out facts, messaging points and stay in school tips to students during an event based around music, games and giveaways.

Creative Call: ATLxSTHLM is an initiative and a festival aimed at using art and creative culture as a tool for breaking down segregation and social exclusion, as well as inspire the creative industry to question artificial divisions and hierarchies. Launch Date: Sept. 2012

utilized a team of “insiders” in 12 major markets to staff and manage street teams for this campaign. The program used street teams to place mock sets of keys in “hot spots” around the country. The mock sets of keys had a promotional message from Nissan. These 200,000 key sets were placed in popular nightlife venues and hot spots, giving the appearance that someone lost their keys. My teams were essential in determining and accessing the locations to be visited, which lead to this being an… Show more

utilized a team of “insiders” in 12 major markets to staff and manage street teams for this campaign. The program used street teams to place mock sets of keys in “hot spots” around the country. The mock sets of keys had a promotional message from Nissan. These 200,000 key sets were placed in popular nightlife venues and hot spots, giving the appearance that someone lost their keys. My teams were essential in determining and accessing the locations to be visited, which lead to this being an award winning campaign. Show less

Project Mgr. for Heinz Package RE-Branding. Responsible for coordinating street/promo. teams in four (4) markets (Atlanta, Chicago, L.A. and NYC).

Social Media Manager for the Gentleman Jack X Arts, Beats & Lyrics Art Show. Responsible for social media posts on FaceBook, Twitter and the ABL blog. Posted relevant information and conducted demographic outreach that increased ABL social media presence by 65%.

One of the founding members of the collective “Shameless Plug” the New Media/Culture Promotions agency that helped launch the career of {The New Face of Hip Hop – Billboard Magazine} “Drake” and re-establish the musical legacy of the legendary southern Hip Hop group, “Goodie Mob” , whose front-man is Cee-lo Green of the Grammy-winning Gnarles Barkley group. Also consulting and marketing for premier Atlanta shows with artists Little Dragon and Kendrick Lamar.

Rebelutions, LLC. was the official grassroots marketing company for the National Black Arts Festival from 2006-2009. The Rebelutions team has executed an assortment of street and guerilla marketing activities for NBAF.

Under the GTM umbrella, I partnered with Juice Bar Creative to produced original branded content for a feature film about Dead Prez shown on the STARZ! inBlack channel.

partnered with GTM, INC. to launch a local immersion program for Sprite executives from Coca Cola’s Atlanta HQ. My team and I provided four “Cultural Insiders” who were familiar with Atlanta. We also provided information and access for our guests while taking them everywhere from Greenbriar Mall (an urban, low socio-economic mall) to MJQ Concourse (an underground nightlife venue).

During Summer 2006, created a team that travelled to Miami, FL during the 2006 Springfest to promote LeToya Luckett's upcoming album release "LeToya". The team performed traditional street team execution via poster sniping and promotional item distribution.

Successfully implemented creative marketing campaign the TBS launch of “The House of Payne” TV sitcom, making it one of the highest premiered shows on the network that season.

During Spring 2006, created a team that executed a promotional tour in 6 cities in Alabama, Georgia and Louisiana for ESPN’s coverage of HBCU college football classics. The carefully selected team visited major HBCU college campuses and distributed flyers, posters and other promotional items. It was essential to have the right team for appealing to college students, and my team & I were able to provide the campaign with a multicultural and edgy team that was welcomed amongst the target as… Show more

During Spring 2006, created a team that executed a promotional tour in 6 cities in Alabama, Georgia and Louisiana for ESPN’s coverage of HBCU college football classics. The carefully selected team visited major HBCU college campuses and distributed flyers, posters and other promotional items. It was essential to have the right team for appealing to college students, and my team & I were able to provide the campaign with a multicultural and edgy team that was welcomed amongst the target as influential peers. Show less