Barry McGeough

Santa Barbara, California, United States Contact Info
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Delivering high impact brand growth through the power of Applied Innovation

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Experience & Education

  • AmeriCo. Group

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Volunteer Experience

  • Sunflower Mission Graphic

    Board of Advisors

    Sunflower Mission

    - Present 7 months

    Economic Empowerment

    Incredibly fortunate to have volunteered in the central highlands of Vietnam last year helping build out some of the 188 classrooms the mission has established and through that experience my wife Vi Ma and I have been welcomed into the dynamic and caring Sunflower Mission family, community, and vision.

    A non-governmental, non-profit , non-religious, and non-political organization, Sunflower Mission is a 501(c)3 organization committed to improving the lives of the people in Vietnam…

    Incredibly fortunate to have volunteered in the central highlands of Vietnam last year helping build out some of the 188 classrooms the mission has established and through that experience my wife Vi Ma and I have been welcomed into the dynamic and caring Sunflower Mission family, community, and vision.

    A non-governmental, non-profit , non-religious, and non-political organization, Sunflower Mission is a 501(c)3 organization committed to improving the lives of the people in Vietnam, mainly through educational assistance programs who bring school facilities, teaching and learning materials, and scholarships to teachers and students in Vietnam. With an emphasis on STEM, we aspire for our students in Vietnam to become successful teachers, engineers, and professionals.

  • Sunflower Mission Graphic

    Volunteer

    Sunflower Mission

    - 2 months

    Economic Empowerment

    Honored to help complete a school in the central highlands of Vietnam to educate vans empower the children in this remote area to improve their lives and the lives of their community

  • CHANNEL ISLANDS RESTORATION Graphic

    Community Volunteer

    CHANNEL ISLANDS RESTORATION

    - 14 years

    Environment

    Working with Ken Owen and his dynamic team on regular semi annual trips with my sons restoring fragile habitat in the interior and on the coasts of Santa Cruz and Santa Rosa islands, as well as work on Santa Barbara County invasive species eradication

  • NOAA: National Oceanic & Atmospheric Administration Graphic

    Community Volunteer

    NOAA: National Oceanic & Atmospheric Administration

    - 1 month

    Environment

    Volunteering on f/v NANA on International Coastal Cleanup day as we removed over 2400# of Marine Debris fouling the rugged Santa Cruz Island coast and endangering marine life. With 25 local volunteers we removed over 80 lobster traps, and assorted fishing bouys, rope, boat debris and plastic from the Yellowbanks area by Kayak

  • NOAA: National Oceanic & Atmospheric Administration Graphic

    Community Volunteer

    NOAA: National Oceanic & Atmospheric Administration

    - 1 month

    Environment

    Ocean cleanup of the local Santa Barbara Channel Islands removing 2740# of lost and abandon lobster and crab traps and hundreds of pounds of additional ocean plastic at Yellowbanks, a remote and rocky coast off Santa Cruz Island. Each year, the NOAA Marine Debris Program supports Ocean Conservancy's International Coastal Cleanup. Volunteers from around the globe and 55 U.S. states and territories clearing tons of trash from coastlines, rivers and lakes.

  • NOAA: National Oceanic & Atmospheric Administration Graphic

    Community Volunteer

    NOAA: National Oceanic & Atmospheric Administration

    - 1 month

    Environment

    Volunteer collecting ocean plastics by kayak on the Santa Barbara Channel Islands removing over 2200# of plastic degrading our oceans from the China Camp area of Santa Crus Islands , a virtual catchers-mitt of Ocean Plastic, some material carried up from as far as Los Angeles. Each year, the NOAA Marine Debris Program supports Ocean Conservancy's International Coastal Cleanup. Volunteers from around the globe and 55 U.S. states and territories clearing tons of trash from coastlines, rivers and…

    Volunteer collecting ocean plastics by kayak on the Santa Barbara Channel Islands removing over 2200# of plastic degrading our oceans from the China Camp area of Santa Crus Islands , a virtual catchers-mitt of Ocean Plastic, some material carried up from as far as Los Angeles. Each year, the NOAA Marine Debris Program supports Ocean Conservancy's International Coastal Cleanup. Volunteers from around the globe and 55 U.S. states and territories clearing tons of trash from coastlines, rivers and lakes.

  • Amor Ministries Graphic

    Community Volunteer

    Amor Ministries

    - 1 month

    Poverty Alleviation

    Building homes for the less fortunate while our government builds walls and showing our children form Santa Barbara High School a dedication to serving others, not simply ourselves, has been one of my greatest honors, teachable and learnable moments

  • Amor Ministries Graphic

    Community Volunteer

    Amor Ministries

    - 1 month

    Poverty Alleviation

    http://www.amor.org

    I had the great fortune to build homes for the less fortunate in a small community between Tijuana and Tecate, in a deeply impoverished part of Mexico in the shadow of the US Border. I was humbled and proud to be of service

Publications

  • AAFA Executive Summit 2015

    Washington DC

    The AAFA Annual Executive Summit is unlike any other forum for serious and competitve industry leaders. At the crossroads of public policy and fashion, the Summit brings together mavericks from our industry and leaders from Washington to discuss the real issues that impact your bottom line.

    See publication

Patents

  • Nemesis Fin

    Issued US US 9,364,717 B2

    The most comfortable fin on the market with ergonomic foot pocket features and floating properties which elevates the hips and feet into an improved streamline body position.
    TUBERCLES: These scalloped outer edges creates greater surface area for water to pass over allowing the swimmer to push more water during kicking drills and training sets.
    BLOW VALVES: Medial edge openings creates a valve effect, where water is captured on the underside and forced through the smaller opening creating…

    The most comfortable fin on the market with ergonomic foot pocket features and floating properties which elevates the hips and feet into an improved streamline body position.
    TUBERCLES: These scalloped outer edges creates greater surface area for water to pass over allowing the swimmer to push more water during kicking drills and training sets.
    BLOW VALVES: Medial edge openings creates a valve effect, where water is captured on the underside and forced through the smaller opening creating more resistance on the downward kick.
    FLOW CHANNELS: Channels on the top and bottom of the fins help guide water in the proper direction, which helps rotate the foot into the correct orientation for maximum kick efficiency.
    INJECTED MOLDED EVA FOAM (IMEVA): IMEVA fins are naturally buoyant aiding the swimmer with an elevated body position keeping hips and feet in a more streamline position.
    UNPARALLELED COMFORT: Interior foot pocket was engineered by footwear experts considering unique footwear features such as: arch support, more toe space to prevent pinching and cramping, graduated instep for excellent fitting across the mid-foot.
    HEEL STRAPS: Unique under-heel strap provides extra stability.
    INTEGRATED GRAB HOLE: Incorporated finger hole on top of fin for ease of getting the fin on the foot.

    Other inventors
    See patent
  • Adjustable sliding eyelet for footwear

    Issued US US Patent # 8069588

    Created for The North Face ultramarathon athlete Dean Karnazes. An article of footwear comprising: a sliding eyelet apparatus comprising: a flexible track comprising: a groove and a track; and a lace carrier comprising: a levercomprising a tooth to engage said groove; a spring; and a slider comprising a rail to engage said track.

    Other inventors
    See patent
  • Snake Plate

    Issued US #12122563

    Flexible polymeric plate with cutouts to allow underfoot protection and forefoot flexibility, created for The North face trail running footwear

    Other inventors
  • Kids Psyclone Closure System

    Issued US D0650568

    Developed for Teva footwear and inspired by my infant son Eamonn, this is a 'wide open' upper strapping system makes putting footwear on infants and kids feet simple, quick and easy

    Other inventors
  • Lacing Component / Sliding Eyelet

    Filed 29848804

    Created for Merrell and all Wolverines brands, and all new, original lacing system that allows easy on / easy off, one handed opening and closure for footwear improving ingress and egress for ease of use and for those who need simple, rapid entry: athletes, children, the adaptive community and for general use.

    Other inventors
  • Speedo SMAO Paddle

    Filed US pending

    SMAO Paddles are the answer to the elite sprinter's need to refine the drive-in phase of the stroke, demand an aggressive entry into the water, and reinforce a high elbow catch. Utilizing bio-mimicry, the Humpback whale pectoral fin was partly inspiration behind this unique design.

    TUBERCLES: Scalloped outer edges create greater surface area for water to pass over versus a smooth, straight edge. This technology creates enhanced propulsion, allowing the swimmer to pull more water during…

    SMAO Paddles are the answer to the elite sprinter's need to refine the drive-in phase of the stroke, demand an aggressive entry into the water, and reinforce a high elbow catch. Utilizing bio-mimicry, the Humpback whale pectoral fin was partly inspiration behind this unique design.

    TUBERCLES: Scalloped outer edges create greater surface area for water to pass over versus a smooth, straight edge. This technology creates enhanced propulsion, allowing the swimmer to pull more water during sprint drills.
    BLOW VALVES: Lateral edge openings large on the bottom-side and smaller on the top-side creating a valve effect where water is captured on the underside and forced through the smaller opening, thus creating more resistance and buoyancy.
    FLOW CHANNELS: Channels on the bottom of the paddles help guide water in the proper direction and toward the blow valves. The flow channels allow the paddle to move smoothly through the water.
    THUMB GARAGE: Reinforces proper thumb position and allows greater control on the recovery phase of the stroke. The thumb garage allows the swimmer to use the paddles without either strap if desired.
    EXTENDED FOREARM SECTION: Prevents wrist joint flexion. By creating a stable plane between the hand and forearm, the swimmer reinforces proper hand and elbow positioning.
    INJECTED MOLDED EVA FOAM (IMEVA): The swimmer must overcome the natural buoyancy of the IMEVA paddles and aggressively break the water's surface, creating a fierce drive into the water.
    ADJUSTABLE STRAPS: Soft silicone, and wide enough to keep the paddle securely in place. Underside belt loops to keep loose strap ends in place. Straps are easily removable to promote multiple techniques and drills.

    Other inventors
  • Bioflex Disc

    Filed GB 2362717

    Berghaus' Bioflex disc is a lighweight, low profile, minimalist load carry system. It has only three small parts that comprise the Hub, an alloy machined disc system that's attached direct to the hip-belt. This pivots along two axes, both laterally and front to back so it can move with the sway of your hips and also if you bend forwards of back allowing a full range of movement while evenly distributing load from shoulders to hips.

    Other inventors
  • Teva Wraptor

    US D0660393

    Wraptor Fit System is a 360-degree continuous strapping system that wraps completely around the foot through an innovative and unique channel in the midsole. Developed for Teva Sports Sandals. Wraptor integrates the upper with the outsole by securing your foot directly over the cushioning platform to provide unparalleled support and stability and provides superior forward impedance.

    Other inventors

Honors & Awards

  • 2022 The Lead : 'The Direct 60' Honoree

    https://the-lead.co/the-direct-60-2022/

    The Direct 60 are Brand Leaders at the Forefront of the Direct-to-Consumer Pivot

    Executives on the Direct 60 List are selected for their ability to make a meaningful, material, and long-lasting contribution to a brand’s revenue growth from D2C channels (digital, social, or physical). They are early adopters with long track records of success.

    These executives have contributed to the brand’s overall direct-to-consumer objectives through a combination of initiatives such as —…

    The Direct 60 are Brand Leaders at the Forefront of the Direct-to-Consumer Pivot

    Executives on the Direct 60 List are selected for their ability to make a meaningful, material, and long-lasting contribution to a brand’s revenue growth from D2C channels (digital, social, or physical). They are early adopters with long track records of success.

    These executives have contributed to the brand’s overall direct-to-consumer objectives through a combination of initiatives such as — strategic investments in baseline technology and/or point solutions; advancing the brand’s relevance and appeal with existing and new customer segments; developing new products, categories, sub-brands, or service offerings (such as resale) to keep up with changing customer expectations or needs; spotting and mastering innovation trends; creating delightful, unique and optimized customer experiences; changing the brand’s internal culture to be more agile, customer(not product)-centric, and data-driven.

  • 2015 A' Design Gold Award Winner - The Speedo Nemesis Fin

    A' Design, Italy

    Using Tubercles and Valves, a lightweight EVA fin that promotes proper body alignment with a smooth kicking cadence and max velocity for a superior workout

    https://www.youtube.com/watch?v=0_uISQ2GMGY

  • 2015 A' Design Platinum Award Winner - The Speedo S.M.A.O Paddle

    A' Design, Italy

    The only training hand paddle in the world based on Humpback Whale Fins. Made for and preferred by the elite sprinter to build Lats and Delts.

    http://www.speedousa.com/smao-paddles/style-7530478

  • 2015 Platinum 'A Design Award - Speedo Nemesis Fin

    A' Design Award & Competition

    Every year A'​ Design Award and Competition considers projects that focus on innovation, technology, creativity and excellence in design, and highlights design concept and design oriented products worldwide in all creative disciplines and industries. Only best in class submissions in all categories are awarded with the A' Award.

  • 2014 Gear Of The Year Award - The Speedo Nemesis Fin

    Men's Journal

    http://www.mensjournal.com/expert-advice/gear-of-the-year-2014-the-48-best-products-20141201/the-natural-swim-fin

  • 2014 Outside Magazine Gear of the Show Award - Nemesis Fins

    Outside Magazine

    innovative use of biomimicry utilizing whale fin technology to train better and swim faster

    http://www.outsideonline.com/outdoor-gear/gear-of-the-show/The-Coolest-New-Gear-of-2014.html

  • 2014 Product Design Award Winner - Tri Clops Backpack Series

    Red Dot

    The Product Design competition has existed since 1954. Its award, the Red Dot, is an internationally recognised quality seal.

    http://en.red-dot.org

  • 2014 Platinum Award Winner - Elastomeric Goggles

    A' Design, Italy

    A' Design Award and Competition aims to highlight the excellent qualifications of best designs, design concepts and design oriented products worldwide. Awarded for excellence in functional and aesthetic industrial design

    https://www.adesignaward.com/design.php?ID=31852

  • 2014 Buyers Guide: Best Gear of 2014 - MDR 2.4 with Elastomeric Technology

    Triathlete Magazine

    ridiculously comfortable with a secure seal, elastomeric technology, clear field of undistorted vision

    http://triathlon.competitor.com/2014/02/triathlete-buyers-guide/2014-triathlete-buyers-guide-goggles_96469/3

  • 2013 Trail Running Gold Medalist - Berghaus Vapour Claw

    Trail Runner Magazine UK

    named best new trail running shoe in the UK, beating out Inov8, Puma, Adidas and more

    http://www.trailrunningmag.co.uk

  • 2013 Trail Runner of the Year - Vapour Claw

    The Great Outdoors UK

    " the best outdoor trail shoes for hillwalking"

    http://www.tgomagazine.co.uk/gearreview/review-berghaus-vapour-claw-trail-shoes

  • 2013 Trail Running Shoe of the Year Award - Berghaus, Vapour Claw

    Mens Running Magazine, UK

    http://www.mensrunninguk.co.uk

  • 2010 Gear of the Year Award - The North Face, Single Track Trail Running Shoe

    Outside Magazine

    http://www.outsideonline.com/outdoor-gear/footwear/running-shoes/trail-running-shoes/The-North-Face-Single-Track-Trail-Running-Shoes.html

Languages

  • Spanish

    -

Organizations

  • Material Innovation Initiative

    Advisory Counsel Member

    - Present

    ADVANCING THE NEXT-GEN MATERIALS REVOLUTION BY CONNECTING SCIENCE AND BIG IDEAS. The Materials Innovation Initiative are a think tank focused on research, knowledge-sharing, and fostering connections to fast-track the development of environmentally preferable and animal-free materials. We work to cultivate a global market for next-gen materials across the fashion, automotive, and home goods industries.

  • HKRITA

    Corporate Partner

    - Present

    Established in 2006, The Hong Kong Research Institute of Textiles and Apparel (HKRITA) is funded by the Innovation and Technology Commission of the HKSAR government, and hosted by The Hong Kong Polytechnic University. HKRITA has achieved research deliverables over the years around our research clusters targeting in industry 4.0, sustainability, and social benefits through our centre-owned research teams and laboratories as well as collaborations with industry partners and institutions. Our…

    Established in 2006, The Hong Kong Research Institute of Textiles and Apparel (HKRITA) is funded by the Innovation and Technology Commission of the HKSAR government, and hosted by The Hong Kong Polytechnic University. HKRITA has achieved research deliverables over the years around our research clusters targeting in industry 4.0, sustainability, and social benefits through our centre-owned research teams and laboratories as well as collaborations with industry partners and institutions. Our vision is to be the leading centre of excellence in research, development and technology transfer in fashion and textile industry.

  • The Learning Forum Innovation Council

    Member

    - Present

    The Learning Forumis a research and networking organization for senior Innovation and Foresight executives and practitioners of large global companies and government organizations

  • AAFA American Association of Footwear and Apparel

    Member, Advisory Committee Board

    - Present

    AAFA is the trusted public policy and political voice of the apparel and footwear industry, its management and shareholders, its three million U.S. workers, and its contribution of $470 billion in annual U.S. retail sales.

  • Fashion 4 Good

    Advisory Board Seat

    -

    Fashion for Good is a global initiative to inspire change and drive the collective movement to make fashion a force for good. We work directly with the fashion industry to innovate towards solutions that are better for people and the planet and empower behaviour change through our sustainable fashion programme

  • Plug 'N Play Tech Incubators

    Corporate Investor

    -

    We want to build a smart future. To achieve that, we’re building a unique ecosystem that connects change-makers and leading organizations. Our network consists of 50,000 startups, 500+ world-leading corporations, and hundreds of venture capital firms, universities, and government agencies across multiple industries. Together with our partners, we are creating a unique ecosystem designed to develop and implement the technologies of tomorrow.

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