About
With over 10 years of experience as the President and CEO of DPAA, the global trade and…
Articles by Barry
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5G IS A GIANT LEAP FOR MANKIND ... AND FOR MEDIA, TOO
5G IS A GIANT LEAP FOR MANKIND ... AND FOR MEDIA, TOO
By Barry Frey
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I sat down with Reuters to discuss Russian backed ads
I sat down with Reuters to discuss Russian backed ads
By Barry Frey
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2017: The Year Yield Optimization Comes of Age in Digital Out-of-Home
2017: The Year Yield Optimization Comes of Age in Digital Out-of-Home
By Barry Frey
Activity
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This feels like a watershed moment for DOOH. Since OOH is harder to measure using traditional MMM, this growth truly speaks to the strength of the…
This feels like a watershed moment for DOOH. Since OOH is harder to measure using traditional MMM, this growth truly speaks to the strength of the…
Liked by Barry Frey
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Don't forget— Tomorrow is our DPAA Research & Tech meeting where we'll be joined by Daniel Cheetham, creative innovation director for DOOH.com!…
Don't forget— Tomorrow is our DPAA Research & Tech meeting where we'll be joined by Daniel Cheetham, creative innovation director for DOOH.com!…
Shared by Barry Frey
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Do you know a #RisingStar, and #UnsungHero, or a #Vanguard!? .. If so, nominations for the 2nd annual WE.DOOH Awards are live 🏆 Go nominate one or…
Do you know a #RisingStar, and #UnsungHero, or a #Vanguard!? .. If so, nominations for the 2nd annual WE.DOOH Awards are live 🏆 Go nominate one or…
Shared by Barry Frey
Experience & Education
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DPAA The global digital Out of Home Trade and Marketing Association
View Barry’s full experience
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More activity by Barry
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Save the date: 07.25.24. The #Corvette #ZR1 is almost here, and we can't wait to show you! #IWorkForGM
Save the date: 07.25.24. The #Corvette #ZR1 is almost here, and we can't wait to show you! #IWorkForGM
Liked by Barry Frey
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As I embark on my next and final parental leave, I can’t help but think about the women before me. Women who didn’t have parental leave at…
As I embark on my next and final parental leave, I can’t help but think about the women before me. Women who didn’t have parental leave at…
Liked by Barry Frey
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DPAA is searching for an experienced professional with a knack for understanding executive needs and supporting senior-level decision-makers! Do you…
DPAA is searching for an experienced professional with a knack for understanding executive needs and supporting senior-level decision-makers! Do you…
Shared by Barry Frey
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Having told advertisers to go forth and multiply, they duly did and then Linda Yaccarino was blamed for failing to raise revenue. This at a company…
Having told advertisers to go forth and multiply, they duly did and then Linda Yaccarino was blamed for failing to raise revenue. This at a company…
Liked by Barry Frey
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Let the party begin... in 3D! 🎉 We're excited to share our latest project for the 2024 BET Awards! We're bringing the energy and vibrance of…
Let the party begin... in 3D! 🎉 We're excited to share our latest project for the 2024 BET Awards! We're bringing the energy and vibrance of…
Liked by Barry Frey
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What an incredible week it was! #Stagwell #TranformingMarketing #SportBeach
What an incredible week it was! #Stagwell #TranformingMarketing #SportBeach
Liked by Barry Frey
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