Philadelphia, Pennsylvania, United States
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Articles by Barbara
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Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip
Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip
By Barbara Kahn
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Retail Winners And Losers? Costco Is On The Winning Side
Retail Winners And Losers? Costco Is On The Winning Side
By Barbara Kahn
Activity
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In May, I had the honor of graduating from The Wharton School of Business, an experience that far exceeded my expectations. I found at Wharton an…
In May, I had the honor of graduating from The Wharton School of Business, an experience that far exceeded my expectations. I found at Wharton an…
Liked by Barbara Kahn
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Woke up with jetlag this morning and was thinking about how poorly we have designed our work environment and culture. This was especially jarring…
Woke up with jetlag this morning and was thinking about how poorly we have designed our work environment and culture. This was especially jarring…
Liked by Barbara Kahn
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Today is the last day of my term as Executive Director of the Marketing Science Institute. Since 1961, MSI connected leaders in industry & academia…
Today is the last day of my term as Executive Director of the Marketing Science Institute. Since 1961, MSI connected leaders in industry & academia…
Liked by Barbara Kahn
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We all are aging (read, like wine!) researchers, but when we become dinosaurs, I cannot ask for a finer group of scholars to be part of than this…
We all are aging (read, like wine!) researchers, but when we become dinosaurs, I cannot ask for a finer group of scholars to be part of than this…
Liked by Barbara Kahn
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Day 1 at the 2024 AMA-Sheth Doctoral Consortium Had the pleasure of attending this insightful workshop focused on collaborating with industry, and…
Day 1 at the 2024 AMA-Sheth Doctoral Consortium Had the pleasure of attending this insightful workshop focused on collaborating with industry, and…
Liked by Barbara Kahn
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Yesterday I cleared out my office at Lehigh University College of Business. I found my first faculty photo from The Wharton School taken many…
Yesterday I cleared out my office at Lehigh University College of Business. I found my first faculty photo from The Wharton School taken many…
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I sometimes get challenged on whether what I teach and research constitutes manipulation—tricking people into buying things they otherwise wouldn’t…
I sometimes get challenged on whether what I teach and research constitutes manipulation—tricking people into buying things they otherwise wouldn’t…
Liked by Barbara Kahn
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𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐬𝐭𝐚𝐫𝐭 𝐭𝐨 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫'𝐬 𝐀𝐌𝐀-𝐒𝐡𝐞𝐭𝐡 𝐃𝐨𝐜𝐭𝐨𝐫𝐚𝐥 𝐂𝐨𝐧𝐬𝐨𝐫𝐭𝐢𝐮𝐦! ✅ Yesterday, my co-chair Michael…
𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐬𝐭𝐚𝐫𝐭 𝐭𝐨 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫'𝐬 𝐀𝐌𝐀-𝐒𝐡𝐞𝐭𝐡 𝐃𝐨𝐜𝐭𝐨𝐫𝐚𝐥 𝐂𝐨𝐧𝐬𝐨𝐫𝐭𝐢𝐮𝐦! ✅ Yesterday, my co-chair Michael…
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Great time getting to know a new generation of marketing scholars at the American Marketing Association’s Sheth doctoral consortium! The future is…
Great time getting to know a new generation of marketing scholars at the American Marketing Association’s Sheth doctoral consortium! The future is…
Liked by Barbara Kahn
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I am delighted to share that today in the Australian King's Birthday Honours I have been appointed as a Member of the Order of Australia. The Order…
I am delighted to share that today in the Australian King's Birthday Honours I have been appointed as a Member of the Order of Australia. The Order…
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Officially an MBA graduate from The Wharton School. A moment I’ve dreamed of for years and now is finally a reality. It’s hard to believe these…
Officially an MBA graduate from The Wharton School. A moment I’ve dreamed of for years and now is finally a reality. It’s hard to believe these…
Liked by Barbara Kahn
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“Published today” are very fun words to post. There is so much more to learn - but I can’t think of anything more important. Foundational to human…
“Published today” are very fun words to post. There is so much more to learn - but I can’t think of anything more important. Foundational to human…
Liked by Barbara Kahn
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I am pleased to announce that I have received the 2024 AMA Global Marketing SIG Award. The award is meant to honor a scholar who has made exceptional…
I am pleased to announce that I have received the 2024 AMA Global Marketing SIG Award. The award is meant to honor a scholar who has made exceptional…
Liked by Barbara Kahn
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In one of the prouder days of my life, today Neela A. Saldanha, Cait Lamberton and I launched our book Marketplace Dignity into the world, at an…
In one of the prouder days of my life, today Neela A. Saldanha, Cait Lamberton and I launched our book Marketplace Dignity into the world, at an…
Liked by Barbara Kahn
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