Brian Lange

Another day, another app out in the wild! 📲 🌱 The new Clear Choice mobile app allows Washington residents to shop from 2 of their stores in Tacoma & Bremerton, from the comfort of home or work. -Search for specific brands and locate which store has it on stock. -Fun in-app shopping - not your mobile website mirrored on your app -Engaging rewards -Order tracking & more Check it out on the App Store today. 🌱 #clearchoice #newapp #custommobileapps #washington #digitalawesome

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👋 Hello everyone! 🌲 Portland's SEO scene is thriving. What do you think makes an SEO company truly effective in this unique market? Is it their innovative strategies, local knowledge, or maybe their customer support? 🔍 Effective SEO can greatly boost a business's online presence. But what should Portland businesses focus on for the best results? Is it technical SEO, content creation, or local SEO strategies? 📈 I’d love to hear your thoughts. What challenges have you faced with SEO in Portland, and how did you overcome them? Let’s discuss what works best in this market. 🙌 SEO companies, feel free to share a case study in the comments to showcase your success stories! 📋 Here’s a list of some top SEO companies in Portland. WebFX SmartSites 💡 Storm Brain Thrive Internet Marketing Agency PBJ Marketing Saffron Edge UPQODE Search Berg Power Digital Marketing LinkGraph 🔗 For more detailed information, check the first comment for a link to the full article. #SEO #Portland #DigitalMarketing

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Calling all VC / PE / Angel Groups... 👀 I'm working on some game-changing win-win-win offerings for the VC, PE, and Angel groups around Utah and beyond From bootstrap basics to pre-seed and Series A acceleration, companies at different stages have unique branding and online presence needs Whether it's building brand assets, refining pitch decks, or rolling out custom solutions, the goal is to elevate startups (and their investors) to better positioning and longer-term success Collaboration and innovation are at the core of these initiatives, and I can't wait to see the impact! Who do you know that should hear about this? #VentureCapital #PrivateEquity #AngelInvestors #StartupGrowth #Innovation #BusinessStrategy #Entrepreneurship #Branding #Webdesign

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Last night's Technology Association of Oregon panel discussion on raising capital for AI ventures was full of interesting takeaways. The event brought together leading PNW VCs, CEOs, and funders to share their perspectives and best practices. Here's what you need to know: ➡ The AI/ML space is rapidly evolving, presenting huge opportunities for startups tackling real business problems. VCs are actively seeking out the most ambitious and disruptive companies in this domain. ➡ Having an "unfair advantage" is key - whether that's proprietary data sets, unique domain expertise, or unparalleled access to customers. AI ventures need strong differentiation to stand out. ➡ Build relationships early with VCs, even before you're ready to raise. Their insights and connections can accelerate your journey. The PNW venture ecosystem is highly collaborative and accessible. ➡ Don't be deterred by the perceived lack of local funding. Great companies with compelling visions will get funded, period. Leverage the PNW's strengths in developer/engineering talent. ➡ Recognize and proactively address the potential downsides of AI - from data privacy to model bias. Building responsibly is both an obligation and an opportunity. ➡ Move fast, be bold. Raising capital is always hard, but fortune favors the brave in this space. With the right team, tech and traction, you can build a world-changing business here in the PNW. Thanks to the fantastic panelists Diane Fraiman (Voyager Capital), Geoff Harris (Flying Fish), Jon Maroney (OVF), Chris Sestito (Hidden Layer), Jon Turow (Madrona) for sharing their insights, and to Kristy Edwards for moderating!

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Super interesting thread with lots of insightful responses! Thanks Timothy! Here’s my 2 cents. Theme store themes are packaged and distributed for a merchant audience, not agency/developer audience. It’s compiled code. We don’t develop our themes that way, why should you? I build themes with well scoped theme components, Figma files, docs, CI, and workflows. All of these help us ship faster and at a higher quality. Why should you need to do these things yourself when they’ve already been solved or can be iterated from something that already exists? Themes are GIANT projects. Building a world class buying experience that checks all the boxes of quality and functionality from scratch just doesn’t make sense. If there was a design and development environment that gave you everything you needed, without limiting the final product you’re trying to deliver, why would you chose to not use it? If any of this resonates with you, you’re going to want to follow what we’re doing at Archetype Themes 👇 https://lnkd.in/ekQesRAD

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I flew to Seattle this weekend to attend the Pacific Northwest Dental Conference. I was half expecting it to be a complete waste of money. Here’s what shocked me: - SaaS businesses are booking (on average) $1-2M ARR through these conferences - These dental practice owners and DSOs come to buy - When I asked people what applications AI could have in the dental industry, the overwhelming majority said “identify and assess dental conditions” - You don’t need to buy a booth at a conference to sell Dental leaders were genuinely mind-blown when they learned that their front office could use AI to optimize profitability and appointment scheduling efficiency. They were even more mind-blown when they got to try Rondah. In fact, they were so in awe that three of these leaders made Rondah AI (Techstars '24) a focal point of their seminars and lectures during the conference. People left highlighting Rondah as the most exciting and interesting part of those seminars. Here’s the thing — I didn’t purchase a booth at this conference. I bought a $210 ticket meant for receptionists (cheeky, I know) and cold approached individuals. The result? Meetings booked that can translate to $1.1M ARR, 3 seminars that educated people on AI and Rondah, and a great time exploring Seattle. As legacy SDR-led spray-and-pray GTM strategies die, I’ve realized that things like conferences can be a good approach for some SaaS companies. At the very least, it’s a good strategy for me.

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Our team consumed 20+ $1 hot dogs at the Texas Rangers game last night. Here’s what it taught me about scaling Shopify brands. 1. Know your customer - Get deeply specific on the customer you are going after. 2. Structure strong direct-response offers. 3. Spend more time on strategy and creative, less time in ad accounts. 4. Funnel consistency - Creative, to landing page to backend emails must have consistent messaging. 5. Know your numbers - track daily metrics, understand front-end profitably and longterm profitability. #shopify #ecommerce #hotdoglearnings

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⚠️ Real post warning ⚠️ Aisle is updating our pricing model *gasp* Over the next 30 days, we'll be transitioning from per signup ➡️ per redemption. Our mission, vision and values are centered around making sure every brand, pre-seed to public, win in retail. This pricing change allows to ✨ live our values ✨ 1️⃣ It aligns our pricing <> company values <> creation of brand value (we only get that bag when you get that bag) 2️⃣ We are in the early aisles of this in-store engagement space. We need our brand partners to innovate for us - testing new channels, new flows, etc. Now brands won't be penalized / charged for innovating. 3️⃣ It'll actually make your aisle flows even more cost efficient allowing a brand budget to go even further (heck - we are giving cash back to both brands and users now huh?!?!) Current brand? Your brand strategist will be reaching out over the next week to let you know! Not a brand yet? Let's chat! https://gotoaisle.com/ xoxo tiffin

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📣🔊 Going to start yelling this from the rooftops: CTV IS THE BEST NEW PAID CHANNEL FOR APP GROWTH !! 📺 Sooo many UA leaders I've talked to still aren't fully utilizing CTV for mobile performance. Most have either tried it when MMP attribution was non-existent or half-baked... or shy away because they think CTV is similar to linear, it's more of a branding/awareness play, OR it requires huge creative lift for large production-high budget assets. None of the above is true anymore... Mobile performance CTV has changed for the better over the last year, and *humble brag* Edge226 is leading the charge 💪 Better yet, when talking to clients we're hearing back we have the most competitive/ lowest CPMs for high quality CTV/OTT placements among platforms out there... all while pricing on CPI/CPA 💯 Just some food for thought on this Friday. Enjoy the weekend everyone! ☀ 🌞 😎

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💥 Big News! We've secured $1.5M in growth capital from CreativeCo, fueling our plans for 2024 and beyond! 🚀 What This Investment Means: Product Development: We'll be adding new features, analytics, machine learning enhancements, and much more to make our software even more effective. Team Expansion: We're doubling our staff to better support our customers and enhance our services. Smart Growth: We'll continue to grow thoughtfully, making decisions that keep our operations focused and capital efficient. Why Fundraise? We operate on a 'default alive' principle, meaning we strive to be self-sufficient and not dependent on continual funding to operate. Since founding Churnkey, we've prioritized profitability, and we only seek additional capital when essential to capitalize on new opportunities—and always just the amount necessary. Why CreativeCo? Their philosophy perfectly aligns with ours: support for capital-efficient, rapidly growing B2B software companies. This partnership marks a pivotal moment for us, aligning with current market opportunities and our ambitious company vision. 👏 A big thank you to our team and supporters. We're eager to push the boundaries of retention automation in the years ahead, driving healthier relationships between subscription businesses and their customers.

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#Healthcare brands and marketers: Want to make it on the stage at some of the industry's biggest conferences? Read Christina Farr's latest post -- featuring candid insights from her and Jody Tropeano of HLTH. They dish out the honest truth that brands find hard to hear... 💥 You must offer a bold POV people can't hear anywhere else, 💥 AND do it without selling yourself. The article is loaded with many more valuable tips--don't miss it!

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Hiring alert! One of our newest MKT1 portfolio companies is hiring a founding marketer. nodaFi is vertical SaaS that understands a wedge-in strategy. The team is scrappy and values marketing--and really understands their ICP - facilities managers. If you're based in the Bay Area and interested in helping bring a tech-first approach to an industry that operates with pen & paper, take a look. The founders are awesome (cc Jacob Pandl & Michael Loyda) JD link in the comments.

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We have passed 1000 followers for pigybak and I am so so proud. I've met with each of my co-founders these past couple of days and you can feel the energy and momentum - even with all 3 of us either sick or coming down with something 😂 Growing the team to add our COO now was the right call, and his contribution is already adding the variety of opinion and focus we need. We have many contractors eagerly awaiting on our scheduling feature. No need to wait... we are LIVE as of this morning with scheduling updated. Now, contractors can manage their full calendar in-app and chat with all homeowners through it. No need to clog your text messages, just use pigybak to track the quote, messages, and appointments - and generate leads from it (what!? so cool, we know.). Onwards and upwards, onwards and upwards. Have you downloaded yet? #startup #founder #proudmama #launched

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Charged with all things brand, messaging and marketing here at Compass Mining, this Bitcoin Magazine article by Imo Bábics caught my attention. Could also be I'm raising a houseful of gingers. fwiw, I think these kids are AI generated. I can use Copyleaks to see if text is, but not sure how to check photos. Great article, if you are also marketing in the Bitcoin ecosystem, you should give this a read. https://lnkd.in/gzV4JsVt

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Want to learn more about the role of the business user in low-code. Watch this fun episode of Low down on Low-code!

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“There is nothing more powerful than seeing a company and brand in the real world,” said our CEO Alex Ewing in this new piece in TechCrunch. “If you get that in front of the right people, that can be a powerful way to soften the beachhead for inbound or to simply just drive leads.” Thanks Rebecca Szkutak for the great feature. Read the full article to understand how our approach reinvents traditional OOH by ensuring the right targets see your ads. 🎯 Link in comments! #outofhome #brandmarketing #marketingstrategy

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Scaling a DTC brand is hard. Even harder, is deciding where to focus your efforts as you scale.    The possibilities are endless, and quite frankly - overwhelming.    Here's a quick tip for quickly and easily identifying where to focus your efforts as you scale:    Ask yourself this one question - Where is my biggest constraint? 💡 Identifying this bottleneck is crucial. What's holding back your DTC brand from reaching its full potential? Is it sales and marketing? People? Capital structure? Once you identify your single biggest constraint, focus all your effort on solving for it.    Once it has been solved for - rinse and repeat the process - FOREVER.    Scaling is all about removing constraints, so get started honing this essential skill today! -- Did you find this post helpful? If so, consider resharing it and giving me Jon Blair a follow.

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I honestly cannot begin to describe how fun it is to be apart of the Jointly team and help people learn as much as we all can about our canna-products and this amazing complex plant! I remember being a teenager and staying up way too late, on my very large PC, with a monitor that took up the entire card table turned pseudo desk. Spending night after night scouring the threads on Grasscity forums, and other blogs. Note taking hastily to learn as much as I could to understand how this plant worked and helped people. There is something really special happening here, where technology and holistic well-being intersect. Knowledge has and always will be power. Power over your ownself and well-being. I strongly encourage everyone to get curious, and ask yourself are you really consuming the best products and strains for you!? Shout out to the Fat Nugs team for a stellar article! https://lnkd.in/gCqaNDYg

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