Azita Martin

Menlo Park, California, United States Contact Info
3K followers 500+ connections

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Volunteer Experience

  • University of Southern California Graphic

    Mentor female engineering students

    University of Southern California

    Education

    USC school of engineering is No. 1 in female graduates with 37% female graduation. I love to stay connected and mentor these talented women in their education and career journey. My passion is to encourage girls to love math and study engineering. Open to any volunteer or board roles for the cause.

Publications

  • HOW TO BOOST CUSTOMER ACQUISITION AS A DATA-DRIVEN CMO

    Marketing ID

    Marketers play a critical role in customer acquisition. As part of our new role, we must fully understand the lead-to-customer acquisition journey.

    See publication

  • 2nd Generation of Social is Here!

    Social Media Today

    If you answered yes to any of the questions above (and especially if you answered yes to more than one), chances are you haven’t yet figured out how to apply the tools, audiences, and lessons, which emerged in the first generation to realize quantifiable value and ROI.

    In the second generation of social, companies will develop the insight and strategy necessary to truly engage with consumers at every stage in the customer lifecycle….and drive customer acquisition, revenue, and growth as…

    If you answered yes to any of the questions above (and especially if you answered yes to more than one), chances are you haven’t yet figured out how to apply the tools, audiences, and lessons, which emerged in the first generation to realize quantifiable value and ROI.

    In the second generation of social, companies will develop the insight and strategy necessary to truly engage with consumers at every stage in the customer lifecycle….and drive customer acquisition, revenue, and growth as a result.

    See publication

  • Content Marketing Is The New Gold Rush, but Creating Content the Traditional Way Will Get You Stuck in Death Valley

    Social Media Today

    In today’s data driven marketing world every company is looking for marketers that can generate leads and revenue, but what most CMOs need to understand is that “Content Marketing is truly the New Gold Rush” and when done right it is the number one source of leads and revenue.

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  • How can CMOs Make sense of Big Data?

    Forbes

    According to Azita Martin, CMO of big data analytics and visualization company, Datameer, essential data metrics are those that clearly identify what gets prospects to convert to customers, and identifies which campaigns have had the most impact on customer acquisition. On the brand awareness side, brand mentions and search, media impressions, social media mentions, and number of social media followers are essential metrics to understanding customer interaction.

    Other authors
    • John Rampton
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  • More Women in Tech, More Women Mentors

    Forbes

    Research shows that women gravitate toward women-led companies.

    Get Satisfaction Vice President of Marketing Azita Martin only realized she was the only woman in the room when she wasn’t!

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Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Native or bilingual proficiency

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