About
Articles by Aviral
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5 Mantras to become the ideal Data Scientist
5 Mantras to become the ideal Data Scientist
By Aviral Mathur
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What should a CMO do - in the Digital Age?
What should a CMO do - in the Digital Age?
By Aviral Mathur
Activity
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A basement web server that has worked tirelessly since 2003 vs AWS cloud instance with auto scaling and load balancing
A basement web server that has worked tirelessly since 2003 vs AWS cloud instance with auto scaling and load balancing
Liked by Aviral Mathur
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What does it take to scale GenAI pilots ? In my latest article, I share select strategies that tech service providers have successfully used to…
What does it take to scale GenAI pilots ? In my latest article, I share select strategies that tech service providers have successfully used to…
Liked by Aviral Mathur
Experience & Education
Licenses & Certifications
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Chartered Financial Analyst - Level 1
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Publications
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Strategic Country Clusters using Ensemble Clustering Methodologies
Market Research Society of India (MRSI) Conference, 2013
In today’s competitive landscape, with organizations chasing similar global growth opportunities under challenging market conditions, it becomes imperative to rationalize marketing strategies and optimize spends. Strategic Country Clustering (SCC) is a powerful tool that enables the decision makers to identify homogenous markets for optimal strategy execution.
This paper introduces the concept of SCC, its applications, impact on business, and details on the available approaches. However…In today’s competitive landscape, with organizations chasing similar global growth opportunities under challenging market conditions, it becomes imperative to rationalize marketing strategies and optimize spends. Strategic Country Clustering (SCC) is a powerful tool that enables the decision makers to identify homogenous markets for optimal strategy execution.
This paper introduces the concept of SCC, its applications, impact on business, and details on the available approaches. However, the focus is on the process followed by us which involves bottom up clustering approach with customization of available ensemble method. We conclude with extensions of SCC and exploring ways to extend its horizons.Other authors -
Marketing Analytics: An opportunity for India to Lead
NASSCOM
Report highlights marketing analytics as the next growth opportunity for India and positions it as a major delivery hub.
Other authorsSee publication
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"Next best action" used to be the best way for marketers to personalize, but these days savvy marketers personalize 1:1 with AI testing. Is your…
"Next best action" used to be the best way for marketers to personalize, but these days savvy marketers personalize 1:1 with AI testing. Is your…
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In a world where AI is transforming every sector, companies are constantly seeking ways to gain a competitive edge. At BCG, we are leading the charge…
In a world where AI is transforming every sector, companies are constantly seeking ways to gain a competitive edge. At BCG, we are leading the charge…
Liked by Aviral Mathur
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Twitter's recommendation algorithm for tweets has been open-sourced. The algorithm consists of three main stages: candidate sourcing, ranking using…
Twitter's recommendation algorithm for tweets has been open-sourced. The algorithm consists of three main stages: candidate sourcing, ranking using…
Liked by Aviral Mathur
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Teenagers are Making Thousands of Dollars with AI Side Hustles! So I Compiled 200+ Ways to Make Money with AI. This is the Ultimate AI Money…
Teenagers are Making Thousands of Dollars with AI Side Hustles! So I Compiled 200+ Ways to Make Money with AI. This is the Ultimate AI Money…
Liked by Aviral Mathur
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Absolutely delighted to announce that Jindal Global Business School (JGBS) welcomed around 30 new faculty members to our rapidly growing family!…
Absolutely delighted to announce that Jindal Global Business School (JGBS) welcomed around 30 new faculty members to our rapidly growing family!…
Liked by Aviral Mathur
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Today, Satya announced in Microsoft’s FY24 Q4 earnings: “GitHub Copilot is by far the most widely adopted AI-powered developer tool. Just over two…
Today, Satya announced in Microsoft’s FY24 Q4 earnings: “GitHub Copilot is by far the most widely adopted AI-powered developer tool. Just over two…
Liked by Aviral Mathur
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Consumers are far more savvy than they have ever been. The hard sell just doesn’t really work in the same way anymore. People know they have…
Consumers are far more savvy than they have ever been. The hard sell just doesn’t really work in the same way anymore. People know they have…
Liked by Aviral Mathur
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Radiology often gets lost in the running of a hospital. But behind the walls and doors and in our darkened rooms, radiology is experiencing a massive…
Radiology often gets lost in the running of a hospital. But behind the walls and doors and in our darkened rooms, radiology is experiencing a massive…
Liked by Aviral Mathur
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🎉 Celebrating 20 years on LinkedIn! 🎉 Great to stay connected with many wonderful people I met during my professional career… and the journey is…
🎉 Celebrating 20 years on LinkedIn! 🎉 Great to stay connected with many wonderful people I met during my professional career… and the journey is…
Liked by Aviral Mathur
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