Aviral Mathur

Gurgaon, Haryana, India Contact Info
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About

I am an ex-BCG AI Consultant with more than 15 years of experience delivering AI Stacks…

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Experience & Education

  • HT Media Ltd

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Licenses & Certifications

  • Chartered Financial Analyst - Level 1

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Publications

  • Strategic Country Clusters using Ensemble Clustering Methodologies

    Market Research Society of India (MRSI) Conference, 2013

    In today’s competitive landscape, with organizations chasing similar global growth opportunities under challenging market conditions, it becomes imperative to rationalize marketing strategies and optimize spends. Strategic Country Clustering (SCC) is a powerful tool that enables the decision makers to identify homogenous markets for optimal strategy execution.
    This paper introduces the concept of SCC, its applications, impact on business, and details on the available approaches. However…

    In today’s competitive landscape, with organizations chasing similar global growth opportunities under challenging market conditions, it becomes imperative to rationalize marketing strategies and optimize spends. Strategic Country Clustering (SCC) is a powerful tool that enables the decision makers to identify homogenous markets for optimal strategy execution.
    This paper introduces the concept of SCC, its applications, impact on business, and details on the available approaches. However, the focus is on the process followed by us which involves bottom up clustering approach with customization of available ensemble method. We conclude with extensions of SCC and exploring ways to extend its horizons.

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  • Marketing Analytics: An opportunity for India to Lead

    NASSCOM

    Report highlights marketing analytics as the next growth opportunity for India and positions it as a major delivery hub.

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