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How do you train your sales and customer support teams in messaging?
Rather than decoupling "understanding your audience" from "training your teams in messaging", I'd recommend training your front-line customer support and sales teams in problem discovery interviewing techniques so they do this routinely as part of their daily work. This is the most effective and scalable way for understanding customers and building rich and insightful customer and buyer personas.
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How do you balance building, enhancing, and fixing features?
While vision and strategy create meaning and purpose, I'm not convinced they are enough to prioritize the backlog. This comes from baselining your current product metrics and identifying hotspots (bottlenecks or constraints) that stand to drive the biggest impact (traction) in the business model. Then align your team and stakeholders around a time-boxed goal and constraint to break. I'm an advocate for using 90 days which is long enough to drive measurable impact yet short enough for rapid iteration.
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The Just Start Manifesto. 1. Entrepreneurs Are Everywhere 2. The Persona of the Garage Entrepreneur Has Changed 3. There is No Better Time to…
The Just Start Manifesto. 1. Entrepreneurs Are Everywhere 2. The Persona of the Garage Entrepreneur Has Changed 3. There is No Better Time to…
Posted by Ash Maurya
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The top reason why products fail: Wasting needless time, money, and effort building something nobody wants. I attribute the Innovator’s Bias…
The top reason why products fail: Wasting needless time, money, and effort building something nobody wants. I attribute the Innovator’s Bias…
Liked by Ash Maurya
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The top reason why products fail: Wasting needless time, money, and effort building something nobody wants. I attribute the Innovator’s Bias…
The top reason why products fail: Wasting needless time, money, and effort building something nobody wants. I attribute the Innovator’s Bias…
Shared by Ash Maurya
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Traction speaks the loudest 🚀 #KeepBuilding 🤘
Traction speaks the loudest 🚀 #KeepBuilding 🤘
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Actions may speak louder than words. But traction speaks louder than words and actions. If you walk into an investor’s office with the…
Actions may speak louder than words. But traction speaks louder than words and actions. If you walk into an investor’s office with the…
Liked by Ash Maurya
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Actions may speak louder than words. But traction speaks louder than words and actions. If you walk into an investor’s office with the…
Actions may speak louder than words. But traction speaks louder than words and actions. If you walk into an investor’s office with the…
Shared by Ash Maurya
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Commonly Held Belief: The early stage is unstructured, bespoke, and high-risk. The Early Stage Secret: With the right process, the early stage can…
Commonly Held Belief: The early stage is unstructured, bespoke, and high-risk. The Early Stage Secret: With the right process, the early stage can…
Liked by Ash Maurya
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Commonly Held Belief: The early stage is unstructured, bespoke, and high-risk. The Early Stage Secret: With the right process, the early stage can…
Commonly Held Belief: The early stage is unstructured, bespoke, and high-risk. The Early Stage Secret: With the right process, the early stage can…
Shared by Ash Maurya
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