About
Articles by Ash
Contributions
-
How do you train your sales and customer support teams in messaging?
Rather than decoupling "understanding your audience" from "training your teams in messaging", I'd recommend training your front-line customer support and sales teams in problem discovery interviewing techniques so they do this routinely as part of their daily work. This is the most effective and scalable way for understanding customers and building rich and insightful customer and buyer personas.
-
How do you balance building, enhancing, and fixing features?
While vision and strategy create meaning and purpose, I'm not convinced they are enough to prioritize the backlog. This comes from baselining your current product metrics and identifying hotspots (bottlenecks or constraints) that stand to drive the biggest impact (traction) in the business model. Then align your team and stakeholders around a time-boxed goal and constraint to break. I'm an advocate for using 90 days which is long enough to drive measurable impact yet short enough for rapid iteration.
Activity
-
Personas are overkill at the early stages of a product and can be outright harmful. Here's a more foolproof way of defining your ideal customer…
Personas are overkill at the early stages of a product and can be outright harmful. Here's a more foolproof way of defining your ideal customer…
Shared by Ash Maurya
-
The dos and don'ts for delivering a successful Elevator Pitch. Most Elevator Pitches fail to leave your audience wanting more because they are:…
The dos and don'ts for delivering a successful Elevator Pitch. Most Elevator Pitches fail to leave your audience wanting more because they are:…
Liked by Ash Maurya
Experience & Education
-
LEANSTACK
View Ash’s full experience
See their title, tenure and more.
or
Publications
Languages
-
English
-
Recommendations received
3 people have recommended Ash
Join now to viewMore activity by Ash
-
The dos and don'ts for delivering a successful Elevator Pitch. Most Elevator Pitches fail to leave your audience wanting more because they are:…
The dos and don'ts for delivering a successful Elevator Pitch. Most Elevator Pitches fail to leave your audience wanting more because they are:…
Shared by Ash Maurya
-
4 Lenses: What's the focus of YOUR week? Telescope, Microscope, Periscope, Stethoscope. A simple framework to help you think about how you're…
4 Lenses: What's the focus of YOUR week? Telescope, Microscope, Periscope, Stethoscope. A simple framework to help you think about how you're…
Liked by Ash Maurya
-
“Problems, not solutions, create space for innovation.” Love this! #DesignThinking #Innovation
“Problems, not solutions, create space for innovation.” Love this! #DesignThinking #Innovation
Liked by Ash Maurya
-
Qualche giorno fa parlavo con un importante manager proprio di una situazione di questo tipo. Di come la ricerca dei problemi è fondamentale per…
Qualche giorno fa parlavo con un importante manager proprio di una situazione di questo tipo. Di come la ricerca dei problemi è fondamentale per…
Liked by Ash Maurya
-
This is another insightful post from Ash Maurya. We can't agree more with his advice, but how many entrepreneurs take the view that "no problem is…
This is another insightful post from Ash Maurya. We can't agree more with his advice, but how many entrepreneurs take the view that "no problem is…
Liked by Ash Maurya
-
The relevance to define and state the problem, so that you can define the journey to innovative solutions.
The relevance to define and state the problem, so that you can define the journey to innovative solutions.
Liked by Ash Maurya
-
No problem in your business model is a problem. A manager at Toyota is delivering a quarterly update to an executive. He’s enthusiastic because…
No problem in your business model is a problem. A manager at Toyota is delivering a quarterly update to an executive. He’s enthusiastic because…
Liked by Ash Maurya
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Ash Maurya
3 others named Ash Maurya are on LinkedIn
See others named Ash Maurya