Arielle Castillo

🌟 Prediction Post 🌟 2024 might seem like a distant future, but the recent iHeartRadio Music Awards winners have Swifties written all over them. Taylor Swift's remarkable influence continues to dominate the industry, and there's no sign of slowing down anytime soon. 🔮 Here's what to expect in the music scene in the coming years: 1. Swifties will shape the future of music awards, with Taylor Swift leading the pack with her undeniable talent and dedicated fan base. 2. Collaborations between artists across genres will become more common as the lines between musical styles blur. The music industry is in for an exciting evolution, and Swifties are at the forefront of change. Command Your Brand

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"Podcasting is broadcasting" - J Pod Creations' Jennifer-Lee Gunson discusses how and why podcasting continues to grow and why some are going to be more successful than others. Great must-know information for those who want to be successful with podcasts now and into the future. #podcasts #podcasting #broadcasting #publicrelations #media #comms #contentmarketing #branding

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LogoTV.com (among other Paramount networks) has been scrubbed and erased, as was Logo's editorial site Logo News (which the URL is now for sale); formerly known as NewNowNext. It seems to be a strange way Paramount is deciding to celebrate Pride Month: Erasing nearly 20 years of LGBTQ+ content, archived community history, editorial content, reporting, storytelling, and queer representation from the internet. The network that birthed the iconic franchise RuPaul's Drag Race is officially dead, and is used now is a forwarding tool to push to Paramount+. What's also sad, as I review the coverage, is the lack of mention of Logo in mainstream news outlets. This once again shows the need for media *by* us and *for* us in the community. With so many folks in power at the company who are from the community, both in LGBTQ+ representation and former positions at Logo, one would assume that they would see the importance of keeping Logo alive and well - at least up and running. But, I was wrong. Enough about them, I want to take this moment to uplift and spotlight those who made their mark at Logo. Who, like me and my former teammates, worked tirelessly to create content for and uplift the LGBTQ+ community. While this is a dark day to see it gone with the flip of a corporate switch, I know our work made a positive impact somewhere for someone along the way. And to those people, I want to wish them a #HappyPride.

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We've talked about the >10 reasons why News is in trouble: Locally, Nationally, & Globally, and why we at Prohaska Consulting are working on fixing 3 of them thru our industry initiative The Rebranding of News with a larger next phase & announcement coming in the fall. Several reasons focused on Local are highlighted well here by our friend Howard Homonoff from Grant Thornton (US), with thanks for the mention. https://lnkd.in/enN6n-2j

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BRIGHTLINE WORDS OF WISDOM: “I think we have to expect prices to be under continued pressure to rise. Streaming is a very expensive business, and it’s also a bit of a vicious circle,” Jacqueline Corbelli CEO of BrightLine a technology-software company that specializes in television advertising, told MarketWatch. “Being able to offer great content for your viewers means making higher and higher investments in producing it,” she added. “Right now and for the foreseeable future, there are only two ways to pay for it. One is through increased advertising, and the other is by raising prices. I expect we will see both.” #mustread industry #expertise from the FIRST EARLY ADOPTER of #streaming #advertising ONLY in #marketwatch

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Can the news media regain the trust of the public? The declining trust in the news media and polarization of news audiences have profound effects on our society as a whole. I asked News analyst and journalist Joy Reid, host of the ReidOut on MSNBC, how did we get here, and if she thought that trust could be restored. Her insight is both fascinating and troubling. An interesting footnote is that the most trusted news source is The Weather Channel according to YouGov, a global public opinion and data company based in the U.K. What are your thoughts on the state of media trust? How can we address this challenge? Share your perspective in the comments! #CreativeCareers #MediaTrust #Journalism #PublicOpinion #NewsIndustry #NewsMedia MSNBC Fox News TV The Weather Channel YouGov

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Life in the FAST lane at Future Ops / AdMonsters #OpsNY with Addy Atienza and Rashaun Hall. TMB (Trusted Media Brands) is part of Fuse Media's Culture Collective, which features Black, Latino, LGBTQ, and other focused FAST channels. TMB brings everything from Fail Army programs to Family Handyman. There’s no Nielsen for FAST! No single source of truth for what is successful… But you can definitely tell from the platform (OEMs) what is NOT working. Samsung, LG, and Vizio are the big three, but you can make good revenue off of smaller players like Fubo. The platforms have a lot of power/control—you have to keep them as informed as possible. Good chance they will start acquiring many content channels. They’re also building their own content—FAST channels are running into “Hey, we’re not going to market your stuff cuz we have something just like it." They also want exclusive content, like Samsung with Conan O’Brien. Cross-channel PMPs is the next big frontier—blending audiences across the Culture Collective. But interesting—60% of the inventory right now is sold direct.

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Stealth mode: Deactivated. https://lnkd.in/e7PNhYnB

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If used correctly- social media can be good

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Sponsorship, advertising, and product placement opportunities- Our Help Us Save Lives docu-series TV show will feature 13 episodes, starting with SAAD, (Suicide Awareness and Depression). We seek sponsors and advertisers who want to be an integral part of this TV show, with the first 30-minute episode being filmed now and a sample below. Here is a link to the trailer for that TV show. https://lnkd.in/gazk9wyZ We offer unique positioning in this TV show with selected product placement or brand integration, a short introductory segment in the introduction announcing you or your company as a sponsor, and then a commercial IN the show itself. If you, or someone you know, is interested in this concept, please contact me for more information, or see the links for sponsors and advertisers. Here is more information about the Help Us Save Lives episodes, with this one as the first of 13 to be filmed and aired this year. The other episodes and more information here: https://lnkd.in/gXfVKGNm These episodes will be shown on ROKU, YouTube, and other streaming platforms to hundreds of millions of viewers. We are also producing an online digital magazine and your company can be featured in this magazine, as well as announcements on LinkedIn and other social media. If you also want to add your name as a supporting sponsor to this or all 13 episodes, please let me know. Those are available for a nominal price. Contact me for more information or consult our website. #suicide #suicideprevention #sexualassault #domesticviolence #addiction #obesity #indigenous #homelessness #policebrutality #documentary #TV #docuseries #mentalhealth

New, from me: The industry's tools, resources and training for stronger enterprise and investigative journalism must adjust to a local news ecosystem now dominated by tiny newsrooms.

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Join my mailing list. Keep up with my latest tales, speaking gigs, and adventure stories from the world of a professional writer. Some stories not meant for social media. Free (and spam-free). Link in comments. #writerslife #ReadersWanted #writersofgeorgia #americanwriter #writersofinstagram #storytelling

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AI in publishing is bringing about revolutionary collaborations for some and lawsuits for others.

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Brief story on #BaP Brand as Performance and measurable impact of audience-first brand marketing because your time is valuable Awesome AdExchanger Ally case study below ⚽ 🏀 📈 https://lnkd.in/g7WsHTkS

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Tomorrow! Tune in to hear more about Gen Z's media habits and how they're finding their next favorite show (and your ad). OR hear about the topic you're most interested in by submitting a question in the article linked below 👇

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This article highlights the challenges reporters face when seeking comments from companies and public figures. The phrase “did not respond to a request for comment” is becoming increasingly common in journalism. This trend raises questions about the impact on journalistic integrity and the changing landscape of media communications. https://lnkd.in/e33AuQRy

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The Hearst DevHub continues to focus on building practical AI-powered tools for our local newsrooms, and we're excited about our latest initiative: Emcee, a quiz-generation engine. 🧠 Emcee (M.C. = multiple choice) is built on the back of our newsrooms' reported, edited and vetted work. No hallucinations here. We scrape our most popular stories, use gen-AI to turn the stories into a multiple-choice format, spin up one of the DevHub's interactive Quiz templates, and alert the editor, whose job is to read through the questions and answers, edit for taste and accuracy, and then publish the quiz manually. No direct publishing to the web; a human is in the loop and in control of every piece of content. We're live in our (Albany) Times Union, Hearst Connecticut Media Group and Houston Chronicle newsrooms, with more programs on the way. The newsrooms are smartly taking this quiz tech and turning it into a weekly program to engage new readers. Win-win. Check out paywall-free examples, and if you're in New York, Connecticut or Texas, test your knowledge: ❓ Albany: https://lnkd.in/efbA-ekJ ❓ Connecticut: https://lnkd.in/eFy7_jUu ❓ Houston: https://lnkd.in/eFTeRDGK

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