Arghavan (Argy) M.

When creating a standout campaign, clear thinking and simplicity are key 🔑 International sports tournaments offer a broad platform for brand activation, and two of this week's 'big ideas' leverage football to address sensitive human topics with very clear and effective messaging. Cultural events like this are rife with advertising so it’s even more impressive that these campaigns have broken through the noise to stand out from the crowd 💥 Idenna thrives in finding innovations, get in touch to find out more 👉 https://lnkd.in/eKbVFdrz #cornwallcreatives #digitalmarketing #yourstoryoutthere

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In today's fast-paced, interconnected world, effective public relations (PR) and marketing are indispensable for businesses and organizations. 🌟 At Pence Media Group, we integrate PR and marketing seamlessly to elevate your brand's visibility and influence. Our experienced team crafts strategic campaigns that resonate with your target audience and align with your business goals. Whether it's securing media placements, managing social media strategies, or executing digital marketing initiatives, we ensure a comprehensive approach that amplifies your brand's message and drives tangible results. 📈 Experience the power of on-going PR + Marketing Support with Pence Media Group. Let us help you navigate the complexities of modern communications and achieve lasting success in today's competitive landscape. #consideritdone Learn about how we can help on our website: 🔗 https://lnkd.in/eudP-U8 #pencemediagroup #publicrelation #marketingsupport #PRandMarketingExcellence #BrandAmplification #PMG #StrategicCommunications #DigitalImpact

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A week of explosive acquisitions, partnerships, and announcements 🤯 National Basketball Association (NBA) finalizes massive $76B rights deal. Live sports is the tipping point for convergent TV and streaming 🏀 Skydance merges with Paramount Global. Another sign that Silicon Valley tech and money are all in on media💰 Live Joe Rogan comedy special is coming to Netflix. Streamers are expanding live events beyond just sports to differentiate and capture more viewers 🎙️ Lowe's Companies, Inc. ONE platforms expands to in-store audio. There’s no digital channel that RMNs can’t touch 🎧 Well done John Storms RMNs get a boost with Criteo & Microsoft Advertising partnership. Using data and commerce media to unify a fragmented RMN space. BlueConic acquires Jebbit. CDPs manage 1PD and now are looking to also create it💡 Never a dull moment 🎢

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Fallout on Prime Video... 65MM viewers in 16 days | Most-watched title ever with the 18-34 demo (through first 16 days) | Renewed for Season 2... Younger Audience + Premium Content all with Meaningful Scale.

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We are pleased to share a successful initiative between Arçelik & Beko and SignalSight, harnessing the power of TikTok's Events API to take their digital marketing efforts to the next level. The TikTok Events API has enhanced data tracking precision and scope, effectively improving event match rates and overcoming the challenges associated with pixel tracking. This, in turn, facilitated the creation of larger and more segmented custom audience clusters. We celebrate the success of Arçelik & Beko and look forward to continuing to support their journey towards more innovative and impactful marketing solutions. Bora Denizci Mustafa Okudan Aslı Kıral Yazkan Ecem Orhon ibrahim İNAN Mustafa Boztepe Ezgi Şahin Gün Melis Sarioglu Kübra Gümüş Cihan Ozturk İrem Muşkara Nilay Yatkin Maxim Vlasov Doruk Uslu Ingage Dijital Pazarlama TikTok for Business #Arçelik #Beko #tiktokforbusiness #TikTokMarketing #DataDriven #SignalSight

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Netflix announced that its ad-supported plan now has 40 million monthly active users globally, up from 23 million in January. Considering that level of growth, Netflix also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors. According to the company, more than half of its ad-supported members watch more than 20 hours of programming per month. More than 70% watch at least 10 hours per month. Programmers are on the hunt for ways to increase viewing time to generate more ad revenue. But it’s the negotiations with advertisers starting this week that will ultimately dictate whether Netflix has what it takes to best its broadcaster rivals. https://lnkd.in/eThm42Yp

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An isolated incident or a sign of wider trouble. 🤔 The #Oracleshutdown was a hot topic at #CannesLions this year. Lotame's Eli Heath shares two key takeaways in the latest from Performance Marketing World https://hubs.li/Q02DyfDl0

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Twitch dominates the world of online live streaming and accounts for over 70% of all hours watched live on the internet... 👾 We'll let that figure sink in. Which is why in our brand new series 'In the Spotlight' we're honing in on the opportunities for brands to activate on Twitch with our Influencer Strategist, Max Nimmo, as he shares "I've spent the majority of the last decade watching and now working on Twitch and have seen first hand the unique offering and massive value the platform brings to brands." "It's home to hyper-engaged digital communities for sports, cooking, music, and anything in between and if brands can find their niche to market to, it can drive real success." Swipe to dive into Twitch 👇

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🎉 Celebrating Pride 🏳️‍🌈 How can brands play a part in better-representing people across LGBTQ+ communities through their advertising? Check out our full 4Talks session: https://lnkd.in/eH3CsMGK #Channel4 #Pride #4Talks

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The National Basketball Association (NBA) and Prime Video & Amazon Studios are reportedly finalizing a deal that could change the game for sports media, and putting pressure on Warner Bros. Discovery and NBCUniversal According to executives with direct knowledge of the talks, the streaming service is set to become a major home for the league’s games. Prime Video's package is expected to include significant regular season and postseason games, and possibly even some conference finals. The contract is anticipated to be for at least a decade and slated to begin during the 2025-2026 season. Article via The Athletic #NBA #AmazonPrimeVideo #SportsMedia #sportsbiz #sportbusiness #sportsmarketing #streaming #marketing #media #sponsorships #sportssponsorships #ai #mensio #hive

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🗞️ Top stories in #Ads, #Marketing & #Data for this week: 🔹 Nielsen data highlighted Tubi (the Fox Corporation-owned Free Ad-Supported TV Service) as having its most-watched month ever in May, beating out the likes of Disney+ Hotstar, Paramount+ and Peacock... more on that here, from Los Angeles Times: https://lnkd.in/e84j4qkg 🔹 Search Engine Land reports that Google is dropping infinite scroll in search results, which could have a major impact on brands' SEO: https://lnkd.in/ete-Qi9D 🔹 PPC Land is reporting that Google Analytics will start pointing more credit towards Google Ads in #GA4... It might be a good time to start looking for a less-biased web measurement tool. More on that here: https://lnkd.in/e3pX27_m -- While I would have loved to have been at Supermetrics' SuperSummit NYC today, mother nature had other plans that kept me in Raleigh. Keep an eye out for more exciting things in the future!

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Today we collected this Pepsi & Apple cross-promotion Ad. Principle: Leveraging celebrity endorsement and digital music trends to create a multi-dimensional promotional campaign. Key Learnings: 1. Celebrity partnership enhances brand appeal and credibility. 2. Cross-promotion with Apple/iTunes taps into digital music market. 3. Clear visuals of product and promotion details aid comprehension. 4. Gamification element ("1 in 3 wins") adds excitement to purchase. Impact: Boosted Pepsi's relevance among younger consumers while potentially increasing sales through the contest. Cultural Snapshot: Reflects early 2000s shift to digital music and hip-hop's growing influence in mainstream advertising.​​​​​​​​​​​​​​​​ ___________________ Discover more ad insights! Follow Ad Scientist for regular breakdowns of classic marketing techniques. #AdScientist #Ads #Pepsi #Apple

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TikTok's reign over the social media landscape affords brands new opportunities to engage creatively with audiences, build brand awareness, and drive brand growth. Learn about TikTok's rise to success and how brands can make the most out of it in Selin Varol's article ➡️ https://bit.ly/3RL9kIJ #TikTokTactics #CreativeEngagement #BrandGrowth

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CTV Weekly Insights: sports viewership and advertising are continuing their metamorphosis. Amazon and YouTube are bidding on National Basketball Association (NBA) streaming rights, moving more games away from linear TV. If linear TV rights are expected to be more than $1.2billion per year, what is the value of having multiple broadcasts to multiple audiences across multiple devices for the same game? #CTV #livesports (#DonteDiVincenzo) https://lnkd.in/eG8mJ--5

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Netflix streaming was one of Amazon Web Services (AWS) early success stories and proofs of concept (I'll drop a link in the comments). "Amy Reinhard, the company’s president of advertising, was clear: Netflix will roll out a proprietary ad tech platform by next year." Could Netflix in-house #adtech be the next Netflix <> AWS collab? There's history there and this could be a major win for proving the value of AWS for Advertising out in the wild... #adtech + #cloud = 🔥

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What ads are inspiring you this week?‍ With the Cannes Lions International Festival of Creativity on the horizon, these ads are setting the bar high! Comeback King: Jeremy Renner's emotional return for Brooks is pure storytelling gold. Tech Tussle: #Samsung playfully jabs Apple, proving a well-timed dig goes a long way. Bridging the Gap: AT&T's documentary on the digital divide highlights marketing's social impact. Full Article: https://lnkd.in/eM_dWVte #CannesLions #AdvertisingWeek #MarketingStrategy #BrandBuilding

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We have been powerful advocates for women's sports. We used our data 3 plus years ago to predict the momentum the industry is now measuring in real dollars. Yesterday, we held the first ever Women's Sports New Front to bring scale and performance to the women's sports industry. Why? Because we believe in the power of sports to make the world a better place -- and it's time women's sports has an unfair advantage. Using our Sports Data Cloud to help women's sports grow faster is core to our mission. 👊 Advantage Women's Sports. All that said, we are not a women's sports agency. There are lots of women's sports agencies out there, fortunately, there are too many to list. That was not always the case. As a fan intelligence company, we are a very important partner to these agencies because we can provide them and their clients (brands and media) with the fan insights and audiences they need to scale and demonstrate killer results. We will continue to use our fan intelligence, the Sports Data Cloud, to elevate all of sports, media, and entertainment. 🐰 When we can point this asset at growth markets, everyone wins. 🏏 🏉 ⚽ When we can use this asset to drive emerging sports, youth sports, and new fan experiences, we're here for it. I'm proud of the way our team takes our mission to make the world a better place through the power of sport seriously. Yesterday was another amazing example of how our team does the work and shows up. Huge respect: Gina Waldhorn for being the visionary that finds clever, innovative, and exciting ways to connect our Sports Data Cloud with our mission. 🧡 Angela Ruggiero and I are so proud to work with you. Sports Innovation Lab https://lnkd.in/e_Ta5M9w

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Continuously celebrating the power of #girlhood 💪👑 Our Brand Strategist, Mariia Vasylenko, shared insights with Ad Age on how the surge in female empowerment is creating new opportunities for brands to engage in women’s sports. Read more on Mariia’s take: https://bit.ly/3whgmxt #advertising #marketing #femaleempowerment #digitalmarketing #sports #womenssports

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