“Anton was one of my first managers in this industry, and he set a very high standard. He always set clear expectations, had excellent feedback and led his team calmly under pressure. One thing that struck me about him was his trust in me and my colleagues to carry out his vision and get the work done — an underrated management skill. Because of all these qualities, he made his team better and made me better too.”
About
I am a seasoned marketing leader with over 15 years of experience in creative operations,…
Contributions
Activity
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I can't remember where or who said it, but I once read that if you are too busy to take a 10 minute walk--you probably need to take a 30 minute one.…
I can't remember where or who said it, but I once read that if you are too busy to take a 10 minute walk--you probably need to take a 30 minute one.…
Liked by Anton Perreau
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It’s hard to make a bad ad that has a nine foot tall cat in it. To make a really good one though, you need the right client, the right team, and lots…
It’s hard to make a bad ad that has a nine foot tall cat in it. To make a really good one though, you need the right client, the right team, and lots…
Liked by Anton Perreau
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If you know someone looking for a job in social, give this a bit of love. We have nine separate job roles open, most with multiple roles on offer…
If you know someone looking for a job in social, give this a bit of love. We have nine separate job roles open, most with multiple roles on offer…
Liked by Anton Perreau
Experience & Education
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Battenhall
View Anton’s full experience
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Licenses & Certifications
Volunteer Experience
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Social Media & Comms Advisor
Hollywood Food Coalition
- 1 year 7 months
Health
Food security in Los Angeles and America is a major issue and food is a universal need; we all need to eat. By sharing food, knowledge, and resources, and through innovative collaborations, our aim is to increase the quality and accessibility of service provision to people in need on a city-wide basis. Through a number of programs, including the exchange, kitchen, and events, the HFC is a central part of the giving community in Los Angeles and a place where people can find community.
Publications
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Brands on TikTok: strategic first steps and successful execution
Journal of Brand Strategy
See publicationTikTok has fast become the world’s most talked-about social network — in the news and popular culture, the relatively new player in the fray presents an opportunity to reach consumers in a new, relatable way and, most importantly, appeals to the holy grail of demographics. While any major brand with the right marketing budget can reserve one of TikTok’s many (and growing) media products, implementing a solid organic channel strategy for TikTok is essential for smaller brands, individuals and…
TikTok has fast become the world’s most talked-about social network — in the news and popular culture, the relatively new player in the fray presents an opportunity to reach consumers in a new, relatable way and, most importantly, appeals to the holy grail of demographics. While any major brand with the right marketing budget can reserve one of TikTok’s many (and growing) media products, implementing a solid organic channel strategy for TikTok is essential for smaller brands, individuals and agencies. This paper provides a practical guide to being successful on TikTok as well as clear initial guidance to consider whether the platform fits into your wider social strategy. It also provides advice on execution, brand examples and pragmatic starters to help you and your team feel educated on the platform.
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Movers and shakers: HSBC, Spotify, Karmarama, Camelot and more
Campaign Live
London agency Tommy has expanded internationally with two new offices. The Singapore office is being led by managing director Chew Guo-You, who has been on the creative team in Tommy London since 2013. The Los Angeles office is led by director and partner Anton Perreau, who previously led international social media at Sony Pictures Entertainment in LA.
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London showbiz agency Tommy to open in Singapore
Mumbrella Asia
London digital agency Tommy has opened offices in Singapore and Los Angeles to service its raft of Hollywood clients across the globe.
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Honors & Awards
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30 Under 30
PR Week
Listed as one of the '30 under 30' influencers by PR Week. An annual accolade acknowledging the 30 most influential PR professionals under the age of 30.
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Blue Peter Badge Holder
BBC
Languages
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English
Native or bilingual proficiency
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French
Professional working proficiency
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Malay
Elementary proficiency
Organizations
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International Academy of Digital Arts and Sciences
Associate Member & Webby Awards Judge
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Recommendations received
21 people have recommended Anton
Join now to viewMore activity by Anton
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Here's TikTok's latest venture, 'Whee' - a private image-sharing app exclusively for close friends, a significant departure from its usual…
Here's TikTok's latest venture, 'Whee' - a private image-sharing app exclusively for close friends, a significant departure from its usual…
Shared by Anton Perreau
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Yesterday, the Colin and Samir show posted an interview with Instagram's Chief Adam Mosseri. It's worth a watch if you have the time. What struck me…
Yesterday, the Colin and Samir show posted an interview with Instagram's Chief Adam Mosseri. It's worth a watch if you have the time. What struck me…
Shared by Anton Perreau
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OpenAI just inked deals with Vox Media and The Atlantic to use their articles to train its AI models, like ChatGPT. It's a home-run move…
OpenAI just inked deals with Vox Media and The Atlantic to use their articles to train its AI models, like ChatGPT. It's a home-run move…
Shared by Anton Perreau
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