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Rob McMurtrie
Start-up and scale-up founders, CEOs and CMOs can save themselves a lot of heartache if they assess their company's readiness for corporate communications before they bring on an expensive corp comm leader. By identifying where the requisite building blocks for success already exist, executives can develop the function in a way that impacts business results by making better hiring decisions, understanding where to expect results near and long term, and strategically planning their investments in the function. Looking for a guide to help you do this? Drop me a line. As a 25-year veteran leader who has helped a number of start-ups and scale-ups build their corporate communications departments, I can help you figure out if you are ready to add this strategic function. #CorporateCommunications #ScaleUp #StartUp #PublicRelations
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Becca Chambers ✨
"Can we chat about internal communications?" When Shareen Pathak asked me if I could chat with her about internal comms, I jumped at the opportunity. Internal communications—or, employee communications, as I prefer to call it— is the underappreciated backbone of the comms and marketing team. I'm so glad to see more attention paid to this topic and this vital role. Employee communications can't be an afterthought. It's not a "nice to have" (though it's almost always treated as such, especially in smaller organizations), and it's incredibly strategic. Shout out to my internal communicators! I see you, I know your importance, and I will keep singing your praises as long as I have breath in my lungs. Check out this Toolkits.com article for more.👇 ## Does your company have a dedicated employee comms team, or is it part of another role (aka an afterthought)?
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Wojtek Dabrowski
“I just need a few key messages that I should hit.” It’s a common request that every communications pro has encountered many times ahead of a media interview. And if you’re anything like me, you roll your eyes. Why? Because key messages are fine and good, but only if they are used to form a broader narrative. More often than not, they’re seen as a license to be repetitive, robotic and focused only on your own outcome. Brute-forcing key messages down a reporter’s throat doesn’t help them do their job. Media opportunities are a two way street - you give value, share expertise and contextualize whatever you’re talking about in exchange for the profile the media outlet can give you and your business. The best and only way to respect this duality is to shape a simple and memorable story which contains the messages you want to hit, and which shows instead of telling why what you’re discussing is important and meaningful. I used to keep a folder of video clips that could’ve been titled “when key messages go wrong” - often depicting some hapless executive or politician stumbling through a repeated response straight from the message sheet he or she was handed. They universally looked silly and unprepared, and the interview did nothing but undermine trust and damage the speaker’s reputation. Next time, before the camera starts rolling, think about a story instead of a key message. Your brand will thank you.
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Sarah Kissko Hersh
CEOs—surround yourself with truth tellers. Make sure your head of comms is one of them. Heads of comms—Be brave enough to tell the truth. Especially when the stakes are high. It’s a critical part of the job. Right now, playing out in real time, we are seeing how vital it is to speak truth to power, for those in power to not be surrounded only by “yes people,” and for leaders to be humble enough to listen.
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Raina Lazarova
🎉 Another big announcement and a team effort! 📚 𝑻𝒉𝒆 𝑼𝒍𝒕𝒊𝒎𝒂𝒕𝒆 𝑮𝒖𝒊𝒅𝒆 𝒕𝒐 𝑴𝒆𝒂𝒔𝒖𝒓𝒊𝒏𝒈 𝒕𝒉𝒆 𝑽𝒂𝒍𝒖𝒆 𝒐𝒇 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏 is now live, and you can download it for free. Focused on value measurement, not vanity metrics, and utilising the latest best practices and the AMEC Measurement and Evaluation integrated framework to demonstrate ROI in comms. Download your copy here: https://lnkd.in/giVptTEJ #PRStrategy #UltimateGuide #Communications #Ebook #Measurement
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Whitney Wells
🚨 Ever feel like we're in a forever crisis? Hotwire's Joanne Denyeau and my new friend Lauren Condoluci are digging in and sharing their insights in a webinar you won't want to miss to help you learn: 📝 how to rewrite the comms playbook to embrace disruption, challenge conventions, and deliver meaningful messages Join the free webinar on May 16th, "Focus Amidst the Frenzy: Communications Strategies in a State of Forever Crisis", to explore scenario planning and crisis management for our current 🌎. Embrace the uncertainty & secure your spot ↙ https://lnkd.in/ekk94Hmi #webinar #innovation #CrisisComms #PR #comms
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Roberto Munoz
Us Comms folks are wired to navigate tricky situations. MacGyver was my favorite show growing up. ‘Mac’ had a knack for solving problems and extensive scientific knowledge. → He could unlock a vault with a paperclip and some bubble gum. Comms doesn’t always have all the resources, either. But we know how to play the hand we're dealt. - Assess the situation - Explore options - Make it work Being great at Comms requires us all to be MacGyvers. → A mix of expertise, experience and resourcefulness. We're strategic. We're scrappy. We're problem solvers.
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Jeremy Petty
As ever, a lesson in starting with the outcomes you want to achieve, not the platform. Workplace *seemed* like an obvious copy and paste into the world of work. Plug and play, right? It’s never that straight forward. If you want to hear about our seven steps to digital enlightenment or how to navigate your migration away from Workplace, just send us a friend request* #employeeengagement #employeeexperience #workplace #digitaltransformation *don’t do that… just drop us a line or call
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Jeffrey Davis
It could be time to lead with internal communications. I recently attended an Axios Communicators event in Washington, D.C., "Navigating an AI-Driven Election," to learn what's on the mind of top corporate communicators. Through interviews conducted by Eleanor Hawkins, right, of Axios Communicators, we heard from industry experts like Dani Dudeck, left, Instacart's chief corporate affairs officer; Deisha Barnett (UPS president, global communications); Sabastian V. Niles (Salesforce president & chief legal officer); and Ron Bonjean (co-founder, ROKK Solutions). In keeping with Axios smart brevity style, here's a quick hit on what's on their minds: ☑ Employees First: UPS banned the term "employee communications." No longer treated as a separate function with siloed messages directed at them, UPS takes advantage of the power and external reach of their 500,000 employees. Barnett said not all UPS messages are shared through PR, advertising or social media channels, "but reaching our employee base is a lever we always pull." Instacart places a similar priority on honest and open employee communications. ☑ Be Deliberate on Social Issues: Follow a well-defined process for addressing social issues, not a knee-jerk "we need to fire out a statement by the CEO." If it's a go, the statement needs to align with your values and core stakeholders. "If you're a bagel shop you should comment on food security, not Roe v. Wade," Bonjean said. ☑ AI Playground: UPS created a protected environment called the "AI Playground" where their communications team can explore AI tools and techniques, including using AI to predict media coverage based on press releases. Try this: Once your press release draft is completed, drop it into AI and ask "What news story would Axios (or media outlet of your choice) likely write using this information?" TL;DR Summary: Take a new look at internal communications and maybe even lead with it. AI is here to stay, but be strategic and intentional with it. Focus on tone and explore the risks of commenting - or remaining silent - on social issues, but use a process, not a conversation with the CEO. #AI #internalcommunications #PR #publicrelations
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Whitney Popa
You may groan when you read this, buuuuut trust: You need to write your holiday blogs now, not in November. If you have (or work for) a company that sells anything, especially more things around the holidays, get those blogs done now + pinned on Pinterest. You’ll thank me when that search volume ratchets up in Q3-4. It’s also exactly what I did when I wrote + pinned this blog: https://lnkd.in/gpmSRCGA. #contentwriting #holidaycontent #companyblog #holidayblog #organicsearch
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Meredith Mascolo
THIS! Editor-in-chief, storyteller, roving reporter - these are just a few of the many hats I wear (and love!). Developing an internal content strategy to celebrate, inform, and recognize the people, teams, accomplishments, and innovations increases pride and emotional connection to the company. Usually I see comms jobs with these responsibilities as 'a nice to have,' with the main focus on exec comms. So happy to see it as a new component of #internalcomms that's actually central to the role. ➡"A major factor is that workplaces have become the new metaphorical town squares – a key place where people congregate. And the rise of employee activism means that people now demand more of companies, expecting them to communicate their stance on major key issues. Enter content." ➡ “Employees can be thought of as thought leaders." ➡"Increasingly, employees want to work in environments where they feel seen and heard." #storytelling #rovingreporter #edcalendar
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John Eidson
A buddy of mine in adtech sales recently quipped, "If AI takes our jobs, I'll be fine—someone's still got to sell the AI." This was, of course, tongue-in-cheek, but it got my wheels turning about the future for communicators and marketers. Will we be left behind as connections turn into transactions and stories lose their market value? While we wait for AI to become our master, for the time being, we're still selling to humans. And that's precisely why human-centric marketing and communication is more crucial than ever. AI can crunch numbers and automate processes, but it can't replicate authentic human connection or craft narratives that resonate on an emotional level. So, while my buddy jokes about how sales is impervious to the AI apocalypse, he's inadvertently highlighted marketrs and communicators' enduring value. We're the storytellers, the relationship builders, the emotional connectors. Even in a future world of AI vs. AI, storytelling will remain the ultimate differentiator. For an AI to rise above its peers and claim "overlord" status, it needs more than superior algorithms—it needs a compelling narrative. It needs a story that engages, persuades, and paves the way for its ascendance. And that's where we come in... 🤖 😎 #AI #Marketing #StrategicCommunications #Content
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Nina Pfister
Me and a couple of partners founded ScoopFindr back in 2021 as an app alternative to the old-school newsletter format...I've worked in tech PR for most of my career, but it was my first time on the other side of the fence--experiencing the "build" process as a tech founder. Full disclosure: It has not been easy! Huge learning curve, especially when it comes to balancing two businesses. BUT, I feel like the timing is finally right to accelerate our efforts given what's happening in the world of media relations right now: -High media turnover + a growing economy of freelancers who are craving expert sources -An continuously increasing ratio of PR pros to journalists (which continues to overwhelm email inboxes) who have stories to share -Ongoing changes/frustration with cluttered social platforms like X / LinkedIn I believe we need and deserve a new, niche, easy-to-use platform that offers a seamless way to exchange information that benefits all parties--so we built it for iOS to start, and are looking for honest feedback! In order to do so, we're seeking journalists to test the app so PR pros can prove their value. Please tag your favorite writers here! Download the app for free on iOS today (turn on notifications), and feel free to shoot me a DM with your notes: https://scoopfindr.app/ #publicrelations #HARO #mediarelations #journorequest #media #techstartup #PRweek
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Mariela Azcuy
Substack has a Chief Writing Officer. It’s Substack co-founder and former COO Hamish McKenzie. He said the COO title was getting “absurd because I wasn’t doing anything like what a COO does.” Instead, he’d always helped to bring writers to Substack and “written for the company in an attempt to communicate to the world what we care about and what we see is possible.” Hence, the title shift. The shift isn’t new (it’s almost 2 years old!!) but it was new to me. And no surprise here but I love it. Such a simple way to show that writing is so much more than writing -- it's clarity of thought, and strategy, and building belief, and more. Any other Chief Writing Officers out there? What do you think of the title? #writing
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Martha Boudreau
Not surprisingly, I spend a great deal of time evaluating how brands communicate with people over 50. It’s taken a while, but progress is being made. Americans in their sixth, seventh, eighth, even ninth decade of life are among the most powerful consumers in the market because they have money, time and the willingness to try new brands. Check out the latest brand tracker from Ad Age and The Harris Poll, which measures how brands fared in 2024 amongst 50-plus consumers. Not surprisingly, brands associated with travel topped the list. This sector has been one of the more creative, innovative and authentic in depicting and communicating with audiences over 50 and beyond. But, FINALLY, the beauty industry is demonstrating that it now understands the power of the 50-plus consumer. For years, this sector was among the worst offenders in marginalizing or rendering invisible people in their later years, but that has really begun to change. Two beauty brands made the top 10 cut amongst those in the survey. This goes to show that understanding real lifestyles (vs. outdated preconceived notions) opens entirely new markets to consumer brands. Take a look and then share your thoughts on the brands that made the list – or others you think are really getting this right! #Marketing #Advertising #OlderAdults #BeautyIndustry #TravelIndustry
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Jennifer R. Hudson, APR
I’m always honored and humbled to hear leaders share the impact of our work together. Collaborating with teams who need help communicating their organization’s brilliance to the right target audiences in the channels where they live, work, and play most often is where I thrive! And one of the reasons I’m fortunate enough to do this work is because people listen when I show them how engaging in a cross-departmental planning process will lead to a realistic, workable plan aimed at the audiences most critical to business success! If you’re looking for the kind of communications consultant who takes the time to understand your business, offers insights gleaned from research, and helps you make informed decisions that will positively impact the entire organization, let’s talk. We’ll discuss your company goals and explore how we can collaborate for your brand’s success. Click here: https://lnkd.in/evp3fc8E
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